Apple pays at least $1 million for Ed Sheeran documentary

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Ed Sheeran
Ed Sheeran, an English singer, songwriter, and guitarist, is the subject of a documentary Apple just purchased.
Photo: Atlantic Records

Apple continues to add to its collection of movies and TV shows, with the latest acquisition a documentary about Ed Sheeran called Songwriter.

At this point, Apple is paying for a dozen TV shows to be produced, though the company hasn’t said what it’s going to do with them.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Top Hollywood director’s new iPhone movie makes its debut

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iphone screen2
Steven Soderbergh is a big fan of shooting on iPhone.
Photo: Ste Smith/Cult of Mac

Director Steven Soderbergh’s new psychological thriller, Unsane, which was shot on an iPhone, premiered at the Berlin Film Festival this week.

The movie was shot over the course of just two weeks, considerably shorter than the typical shooting schedule on a feature film. It stars actress Claire Foy as a woman who moves to a new city to unsuccessfully escape a man who is stalking her. Check out the trailer below.

Apple exec Eddy Cue joins SXSW 2018 speaker lineup

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Eddy Cue
Apple VP Eddy Cue runs Apple's media business.
Photo: CNBC

The 2018 SXSW Conference is adding a fresh crop of faces to its speaker lineup this year, including one of Apple’s most popular executives.

Apple media boss Eddy Cue is set to make an appearance at the annual conference that’s a celebration of music, tech, movies and TV. All of which are areas Apple is planning to dominate in 2018.

La La Land director inks huge TV deal with Apple

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La La Land
The director of La La Land is making a TV show.
Photo: Summit Entertainment

Apple’s growing roster of high profile Hollywood projects has added yet another A-list director to its swelling ranks.

Acclaimed filmmaker Damien Chazelle has reportedly signed a deal with Apple to create a mysterious new original TV show for the iPhone-maker.

Disney hires Apple vet to build streaming service

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Photo: Tom Bricker
Disney is planning to take on Netflix.
Photo: Photo: Tom Bricker

Disney is bringing in an Apple veteran to help build its streaming service that will ultimately take on Netflix and maybe even Apple.

Kevin Swint, a former Apple employee that was in charge of the company’s worldwide iTunes movie business, was recently hired by Disney to help the company embrace streaming.

Apple highlights its best apps, games, movies, and music of the year

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best of the year
Apple has released its 'best of' list for 2017.
Photo: Apple

Apple has released its yearly “Best of” list, highlighting its picks for the top apps, games, albums, movies, podcasts, books, and TV shows — just in time for your holiday purchasing!

As is always the case, the lists combine Apple’s own hand-curated picks and popularity-driven charts, based on purchases in Apple’s various services such as iTunes, the App Store, iBooks Store, and Apple Music.

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Clips
Clips 2.0 is available now.
Photo: Apple

Apple gives Drake blank check to make films

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Drake talks Apple Music at WWDC.
Drake and Apple have been close for years.
Photo: Apple

Apple plans to use Toronto rapper Drake to dominate an all-new domain: original video.

In a new interview, Drake revealed that he has several video projects in the works with both Apple and Netflix that he plans to tackle over the next year while taking a break from music.

Apple taps Steven Spielberg for original sci-fi show

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Steven Spielberg takes the stage at Comic-Con International in 2017.
Apple is reportedly ready to whip up some new amazing stories with Steven Spielberg.
Photo: Gage Skidmore/Flickr CC

Apple is set to make its biggest push into original content yet by inking a deal with one of the biggest directors in Hollywood history.

Steven Spielberg and Apple reportedly will create new episodes of Amazing Stories. The science fiction anthology series originally ran in the 1980s on NBC, but will be relaunched with all-new episodes.