During quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.
But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.
Apple’s next earnings call takes place this afternoon. If it’s anything like recent calls, CEO Tim Cook and CFO Luca Maestri will simply lay out the good news (though last quarter the Cupertino tech giant didn’t quite meet expectations). This time analysts expect Q1 revenues of $118.2 billion, a 6% increase year-over-year. If Apple hits those numbers, despite concerns over recent supply chain shortages, it’ll be its biggest quarter ever for earnings, topping the holiday 2020 numbers.