During quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.
But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.
Apple’s next earnings call takes place this afternoon. If it’s anything like the last one, CEO Tim Cook and CFO Luca Maestri will simply lay out the good news. After all, analysts expect $73.8 billion in revenue over $59.7 billion in the same quarter last year.