Apple Music execs discuss the future of music streaming

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

Apple’s ‘sexy’ plan for Apple Music is all about cash, creativity

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apple music app
Fixing the Apple Music UI is just the tip of the iceberg when it comes to Cupertino's efforts to win the streaming war.
Photo: Ste Smith/Cult of Mac

Cold hard cash, and a surprising amount of creative input from top Apple executives, are key to Cupertino’s plan for making Apple Music a hit, according to a new behind-the-scenes report about the streaming service.