| Cult of Mac

After virtual WWDC, Apple should never go back to live keynotes


During the WWDC 2020 keynote, Apple software chief Craig Federighi reveals big changes coming in iOS 14.
It was certainly a different experience, Craig. I'll give you that.
Photo: Apple

WWDC 2020 Apple turned chicken sh*t into chicken salad with Monday’s WWDC 2020 keynote, and now I don’t want Cupertino to ever go back to doing live keynotes. Crude? Perhaps. Truthful? You bet.

Before the streaming event started, some of my Cult of Mac colleagues discussed how Apple would deal with its first virtual keynote. Some of us thought Apple would simply deliver the same Steve Jobs Theater experience, but with no audience present. (Heck, if Apple wanted to, it could have gone the route of U.K. televised football and added crowd noise.) Others thought Apple would, well, think different.

Apple chose this second option and, in the process, freshened up a formula that has remained the same for years. Here’s why it would be a step backward for Cupertino to consider going back to live keynotes.

Liveblog: Tim Cook talks biz at Box conference


Apple chief Tim Cook (that's not him in the photo) will talk iOS 9 and the future of work at the BoxWorks conference today in San Francisco.
Apple chief Tim Cook (that's not him in the photo) will talk iOS 9 and the future of work at the BoxWorks conference today in San Francisco.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Will Tim Cook do anything to steal Google’s thunder?

The Apple CEO is back at the Moscone Center, this time for BoxWorks 2105, the annual gathering of customers and developers for enterprise cloud storage company Box.

It’s a rare speaking gig for Cook, who tends to limit his engagements to just a few high-profile events a year. While big and successful, Box’s conference is hardly one of the marquee events on the tech calendar. Unless it falls on the same exact day Google is announcing new products at its big Nexus media event.

“He’s f****ing with Google,” said one analyst in the press room when asked why Cook chose this event.

Cook is likely to talk up the new iPad Pro and Apple’s enterprise efforts, which include partnering with IBM and Cisco. Read on to see what he says. We’re liveblogging the event. Cook will be onstage at 9 a.m. Pacific.

Copy this please: 9 things Apple can teach Google about keynotes


Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

Siri: “How long should a keynote last?”

As anyone who watched Wednesday’s nearly three-hour livestream of the Google I/O kickoff, the answer to that question should be 90 minutes or less.

As the event dragged on, the tone on Twitter went from restrained interest about Google’s somewhat underwhelming announcements to reports of sleeping reporters and jabs at the ponderous presentation’s length. “Apple just launched a keynote shortener,” tweeted Dave Pell.