Apple yanks controversial Planet of the Apps ad from Twitter

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

The debut of Apple’s first original TV series, Planet of the Apps is getting off to a rocky start. Early reviews have been profoundly negative and the show’s ad campaign certainly isn’t winning over any new fans.

Apple’s Twitter account for Planet of the Apps sent out a new ad today that caused an uproar among fans who slammed it for being anti-family and promoting workaholism. The ad features one of the show’s app developers bragging about how he rarely sees his kids. It was quickly pulled but not before someone snapped a screenshot.

Take a look at the tone-deaf ad:

With Planet of the Apps, Apple fails to crack the code for good TV [Review]

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Screen Shot 2017-06-07 at 11.45.49
When it comes to original programming, this isn't exactly Netflix's House of Cards.
Photo: Apple

With its new reality show Planet of the Apps, Apple didn’t try to reinvent the wheel. It slapped a new body on a well-worn vehicle — wannabe entrepreneurs pitching their precious ideas to a panel of questionable celebrity experts — and drove straight to “Meh-ville.”

Planet of the Apps trailer is a prototype for bad TV

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Planet of the Apps
Reality show Planet of the Apps is coming soon to Apple Music.
Photo: Apple

Prepare yourself for Apple’s first teaser trailer for Planet of the Apps, because it’s a total cringe-fest.

Billing Jessica Alba and Gwyneth Paltrow as some of “the world’s most culturally influential entrepreneurs,” the Shark Tank ripoff pairs budding app developers with tech luminaries and venture capitalists who can help make their App Store dreams a reality.

Celebrity Apprentice hires YouTube star iJustine

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Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Photo: iJustine screenshot/YouTube

Justine Ezarik built a successful brand from her home by unboxing the latest Apple gadgets in front of a video camera and sharing her geeky tech enthusiasm with millions of YouTube followers.

Now the internet influencer known as iJustine will reach a new audience as she joins Arnold Schwarzenegger in the “Boardroom” as an adviser on The New Celebrity Apprentice.