| Cult of Mac

Apple realizes no one wants small phones, increases iPhone 13 orders

By

Consumers don't want the new iPhone SE, but they can't get enough of iPhone 13.
Photo: Apple

Apple reportedly increased iPhone 13 orders after coming to the realization that there’s not enough demand for smaller smartphones.

Both iPhone 12 mini and iPhone 13 mini experienced “dismal” sales performance, according to an analyst. And Apple already cut orders for its revised iPhone SE due to weaker-than-expected demand.

Apple is already slashing iPhone SE 3 production due to weak demand

By

The new iPhone SE is available is available in the same colors as before, but it's much-improved on the inside.
It's not looking good for iPhone SE.
Photo: Apple

Apple is reportedly making big cuts to iPhone SE 3 production less than two weeks after the device made its official debut. Two separate sources claim Cupertino is seeing weaker-than-expected demand for the entry-level device.

One analyst points to the fact that the third-generation is still “in stock” — without any delays in shipping — as proof that it is not selling as Apple anticipated. Shipment estimates have been cut by 10 million units as a result.

iPhone SE 3 cuts carriers out of the buying process in the US

By

The new iPhone SE is available is available in the same colors as before, but it's much-improved on the inside.
It's now a lot easier to buy Apple's most affordable iPhone.
Photo: Apple

The new iPhone SE is Apple’s first smartphone that can be purchased without carrier credit checks in the United States. Customers can obtain the device without having to provide their phone number or Social Security information.

This applies only to AT&T and T-Mobile customers for now, who will be able to take advantage of a new feature called “on-device authentication” during iPhone SE’s setup process. It is also expected to be available on iPhone 14.

Mac Studio, Studio Display and iPad Air reach customers around the world

By

Mac Studio and Studio Display launch
Are you getting new Apple devices today?
Photos: Joe Dawson and Pawan

Apple’s new Mac Studio, Studio Display, iPad Air and iPhone SE officially go on sale today. That means customers who preordered early (before shipping dates slipped) are beginning to receive the first deliveries around the world.

If you, like me, are disappointed not to be reveling in the same delight as they are, here are a whole bunch of photos that highlight what we’re missing out on.

iPhone SE 3 review roundup: Ample power combined with aging features

By

iPhone SE
iPhone SE 3 is exactly what you would expect from a new iPhone SE.
Photo: Apple

With less than a week to go until Apple’s third-generation iPhone SE makes its official debut, the first reviews are out. They have plenty of great things to say about Cupertino’s most affordable handset — and more than a few complaints.

While everyone is praising the handset’s super-speedy A15 Bionic, welcome 5G connectivity, and even its single 12-megapixel camera, most reviewers agree that its “tired design” is in dire need of a refresh.

You can now preorder iPhone SE 3, iPad Air 5 and iPhone 13 in green

By

iPad Air 5
Secure yours before delivery dates start slipping.
Photo: Apple

The Apple Store is live again after several hours of downtime on Friday morning, and that can only mean one thing. It’s time to place your preorders for the third-generation iPhone SE, the fifth-generation iPad Air, and iPhone 13 in green.

All three devices are scheduled to make their official debuts one week from today — on Friday, March 18. But initial stock is likely to sell out fast, so if you want one on launch day, you’d better secure your preorder quickly.

iPhone SE 3 matches iPhone 13 in early benchmark tests

By

iPhone SE 3 benchmark tests
Small but mighty.
Photo: Apple

Apple’s new third-generation iPhone SE, which starts at just $429, is just as impressive as iPhone 13 in early benchmark tests.

That won’t be too surprising to most, given that both handsets feature Apple’s latest A15 Bionic processor and the same 4GB of RAM. But it all but confirms that the chipset isn’t held back at all — despite iPhone SE’s smaller battery.

New iPhone SE brings serious upgrades at slightly higher price

By

The new iPhone SE is available is available in the same colors as before, but it's much-improved on the inside.
The new iPhone SE is available is available in the same colors as before, but it's much-improved on the inside.
Photo: Apple

As widely predicted, Apple launched its third-generation iPhone SE during its “Peek Performance” event Tuesday. The new entry-level handset features 5G connectivity, a speedy A15 Bionic chipset, improved battery life, greater durability and up to 256GB of storage, Apple said.

And it will cost $429, a not-too-painful bump over the previous model’s $399 price tag.

iPhone SE 3 upgrades could include MagSafe and Ceramic Shield glass

By

iPhone SE
And it could still start at just $399.
Image: Apple

The third-generation iPhone SE, which could make its first appearance at the big Peek Performance event later today, may be the first entry-level Apple handset with MagSafe support and a Ceramic Shield display.

That’s according to the most recent rumor, which also claims iPhone SE 3 will offer improved battery life and a better camera for the same $399.

BRB: Apple Store goes down ahead of Peek Performance event

By

Apple Store down iPhone 13
New products on the way!
Image: Apple

With just hours to go until Apple kicks off its big Peek Performance event, the Apple Store has predictably closed its virtual doors.

“Be right back” reads the message that greets visitors who attempt to purchase anything through the company’s website this morning. When it returns, we expect a whole bunch of new additions, including an iPhone SE with 5G.