iPhone launch days, like today, are freaking insane. Rabid fans across the globe line up for hours or even days just to make sure they get Apple’s newest iPhone. It’s always been that way and it gets weirder every year.
Even though this is only the sixth iPhone launch day in the history of the world, iPhone launch days have a rich history of being a little bit odd, with people wearing funny costumes, crazy attention, Apple retail staff cheering like crazy, and just straight up weirdness surrounding the launch of a new electronic device.
Here’s a look at each iPhone launch day in history: