Kahney’s Korner: Are you ready for Cult of Mac version 2?


The Cult of Mac is ready for its upgrade.
The Cult of Mac is ready for its upgrade.
Photo: Jim Merithew/Cult of Mac

Believe it or not, it’s been nearly a decade since The Cult of Mac got published. The book, by our fearless leader Leander Kahney, took readers on a deep dive into the world of Apple fanatics around the world. It introduced us to the creative and talented tribe of individuals devoted to Macs, iPods and all things dreamed up in Cupertino.

Now that seminal work about Apple devotees is ready for an update. As he gets ready to embark on a year of fresh reporting before writing the next chapter in Cult of Mac history, he’s revisiting the original text. And having a laugh, as you’ll see in this week’s edition of Kahney’s Corner.

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The Apple Book Bundle: Two Detailed Portraits By Bestselling Author Leander Kahney [Deals]


CoM - AppleBookBundle

If you’re looking to gain an insightful perspective as to how Apple has become the most valuable brand in the world you’ll get that and so much more with these two genius titles written by Leander Khaney.

Leander has been a technology writer and author for decades and has been following Apple since before Steve Jobs’ return. He was a former managing editor at Wired News and now’s he’s moved onto running his own successful Apple-centric blog – the very one you’re reading right now – Cult of Mac. He’s written these two books to help us all gain a better understanding of how Apple’s dynasty has been created and he does an excellent job at doing so. And now you can get both of them for just $19.57 during this limited time offer from Cult of Mac Deals.

Steve Jobs Hides In Bushes To Spy On Customers


The bushes outside the Apple Store Stanford in the Stanford Shopping Center, Palo Alto, Calif. Steve Jobs hides in the bushes outside the store to spy on customers.
The bushes outside the Apple Store in the Stanford Shopping Center, Palo Alto, Calif. Steve Jobs hides in the bushes to spy on customers.

We all know that Steve Jobs is obsessed with crafting top-notch customer experiences. Of course, he’s famous for being dismissive of focus groups, but did you know he spies on customers at his local Apple Store?

Spotted: “Inside Steve’s Head”



Came across the Italian edition of CoM founder Leander Kahney’s book on Steve Jobs (“Inside Steve’s Brain“) the other day in a shop in Milan.

The title in Italian has been translated as “Inside Steve’s Head.” Perhaps the idea of being in his brain was considered a little too graphic?

It looks like the Spanish edition took the same route…Curious to see if there are any other differences in title translations, if you spot any, let me know…

Inside The Other Steve’s Brain



My old colleague Rob Beschizza, who recently abandoned Wired.com for BoingBoing Gadgets, has a brilliant parody of my new book, Inside Steve’s Brain. The treacherous bastard writes:

“It’s hard to believe that one man revolutionized the operating system business in the 2000s, converting Windows’ extraordinary market dominance into the reviled seven-year ditch that is Vista, and squandering billions on confused advances into ill-understood peripheral markets like video gaming and music hardware

…. Wired.com’s Leander Kahney cuts through the salt-ringed tide marks that surround him to unearth secrets to his unbelievable results. It reveals the real Steve.”


Macworld Reviews Inside Steve’s Brain



In more good news, the first review of Inside Steve’s Brain — my new book about Steve Jobs — has been published by Macworld.com. Even better, reviewer Dan Pourhadi likes it.

In his new book, Inside Steve’s Brain (Portfolio, 2008), however, Leander Kahney attempts to go beyond the obvious by offering a detailed, concept-oriented, blow-by-blow look at Apple CEO and what makes him tick–his history, his ideas, his ideals, his reasoning, his behavior, his relationships, even his footwear choices.

Kahney’s the right person for the job, too: He has an extensive history covering Apple and Steve Jobs since the early 1990’s, has written two previous books on the company, and has been running Wired’s Cult of Mac blog for ages.

Macworld is a tough audience, so I’m especially glad they liked it. The book is out next week.