Apple could finally begin direct iPhone sales in India this fall

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iPhone XS in India
Right now, buying an iPhone in India requires going through a third-party retailer. Not for much longer, though.
Photo: Apple

Apple may have finally succeeded in its long, long quest to be allowed to sell its products directly in India. Until now, the company has been forced to go through third-party resellers, but the Indian government today changed the rule that was hobbling Apple.

Being able to deal directly with the public might increase Apple’s poor sales of iPhones in this huge market.

Apple’s smart moves start to pay off in India

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iPhone XS in India
Apple is working to lower hefty iPhone prices in India, which are sometimes higher than US prices.
Photo: Apple

Apple has a slender percentage of Indian handset sales, but there’s cause for optimism. We spoke with Anshika Jain, an analyst at Counterpoint Research, to see whether the changes Apple has been making to its business practices in India started to bear fruit during the second quarter of this year, and what they might mean for the future.

iPhone sales dropped in every part of the world

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iPhone XR performance is stellar, far better than many Android devices that cost more.
The iPhone XR hasn’t been enough to spur demand for Apple’s handsets.
Photo: Apple

The fact that iPhone sales were down in the first three months of the year is no secret, but new information shows that the decline wasn’t isolated to one or two areas. No, Apple admitted that iOS handset sales dropped in every region of the world.

Apple’s earning report by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Taking a close look at Apple’s financial results during the first three months of this year in hard numbers shows how the company is changing. Services are getting more important to its bottom line, and so are iPads. While iPhone is still a big part of Apple’s business, it’s not as significant as it used to be.

Check out these charts that demonstrate with a glance how the changes play out.

Cheap Androids cause problems for iPhone in India

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India iPhone sales
Consumers in India are opting for smartphones cheaper than the iPhone.
Photo: Ste Smith/Cult of Mac

Apple has poured a lot of money into trying to capture a big chunk of the growing smartphone market in India. But the average resident doesn’t have a lot of money to buy an iPhone.

A report by Counterpoint Research shows iPhone sales are falling in what is seen as Apple’s first decline in four years.