Pixeljam is no stranger to making iPhone and Mac games, but now the studio is taking on another challenge: transforming the way crowdfunding works to make it better for game developers and other creative types.
Company co-founder Miles Tillman describes the crowdfunding project as an “experiment” that’s an alternative to popular services like Indiegogo and Kickstarter. Pixeljam’s new platform lets backers donate money just like the others, but prioritizes transparent communication, instant gratification and actually making the game ahead of crowdfunding staples like producing slick videos and stressing out over fundraising goals and deadlines.