Apple started a smartphone revolution with the introduction of the original iPhone in 2007, but despite the rise of high-powered phones, people in Japan are still clinging to their flip phones.

The closest Apple ever got to making a flip phone was the disastrous Rokr the company developed in partnership with Motorola, so concept designer Martin Hajek decided to reimagine what it would look like if Apple made a flip phone just for the Japanese market. The concept Apple flip phone comes with two screens — one for typing and another for content — as well as an obligatory lanyard and three color options.

Take a closer look:

The iPhone has been killing it in Japan lately. Apple’s smartphone marketshare in the tech-obsessed country is continuing to dominate year-over-year, even though the company had a hard time giving out iPhones just five years ago.

With the iPhone 6’s bigger screen, the company is making more of an inroads than ever, but according to a report from Reuters, smartphones in Japan are facing stiff from competition from an unlikely suspect: flip-phones.