New Shot on iPhone ads go behind the scenes with your favorite musicians

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Florence and the Machine
Apple pulled back the curtain in its latest ads.
Photo: Apple

Apple hit the road with some of the most popular bands touring the world for its latest round of ‘Shot on iPhone’ ads.

The new one minute spots offer an intimate look at what goes on backstage before Florence and the Machine, FKA Twigs and Kamasi Washington make their appearances at concerts in Colorado, New York and London. Each of the three ads were shot by a different director giving them a unique feel.

Watch all three right here:

The 10 best Apple ads of 2018 [Year in Review]

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Year in Review Best Apple ads 2018

Image: Killian Bell/Cult of Mac

Cult of Mac Year in Review 2018: best Apple ads of 2018 The past 12 months have been one of the busiest ever for Apple’s video team.

Apple churned out more than 120 ads and other videos in 2018, unleashing some of its most memorable commercials in years.

After hours of watching all of Apple’s 2018 ads, we rounded up the 10 absolute best, some of which you probably haven’t even seen yet. Get ready to relive all the good times!

How Spike Jonze created that brilliant HomePod ad

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HomePod
Mini-documentary sheds light on one of Apple's best ads in years.
Photo: Apple

A new video reveals the creative process behind Spike Jonze’s brilliant short film “Welcome Home,” which paints the HomePod as a miracle device.

Not just one of the best Apple ads in ages, it’s one of the best adverts anywhere. The HomePod commercial stars English singer FKA twigs as a city dweller whose drab apartment is transformed into a colorful wonderland by an Apple smart speaker.

Apple Music gets an anthem in funky new ad

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Students will get Apple TV+ as part of their $4.99 Apple Music subscription
Students will get Apple TV+ as part of their $4.99 Apple Music subscription
Photo: Apple

Album covers take center stage in the latest ad for Apple Music. The funky new video that was pushed to Apple’s YouTube channel this morning features an eclectic collection of quick art shots inspired by the likes of Fleetwood Mac, Sia, Eminem, Drake, FKA Twigs and many more.

Check it out: