Think you need pro gear for great iPhone photos? That’s fake news.

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iPhone rig
You don't necessarily need expensive gear to make a great iPhone video.
Photo: Marques Brownlee/YouTube

You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.

Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.

So, are we really getting the great camera Apple says it puts in its iPhones?

How Bluetooth mic on AirPods is useful for iPhone videos

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Earphones
AirPods aren't as good without iPhone.
Photo: Ste Smith/Cult of Mac

Photographer, videographer and online instructor Cielo de la Paz uses the iPhone and other Apple products for a lot of her work. She never envisioned she’d find value in the new Apple AirPods.

But she recently discovered how the AirPods’ Bluetooth microphone, combined with the iOS app MoviePro, solves a big problem when she shoots some of her tutorials.

iPhone photographer unboxes surprise gift from Apple

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Cielo de la Paz shares her first look at a book produced by Apple that features the photographers from the
Cielo de la Paz shares her first look at a book produced by Apple that features the photographers from the "Shot on iPhone 6s" campaign.
Photo: Cielo de la Paz/YouTube

If you like watching a kid opening a gift at Christmastime, you might delight in watching a video posted by iPhone photographer Cielo de la Paz that shows her opening an unexpected gift from Apple.

For the second straight year, the self-taught photographer had one of her pictures selected for Apple’s “Shot on iPhone” marketing campaign. In addition to compensation for use of the photos for the campaign, Apple surprises the photographers with a coffee table book displaying photos selected for the Apple World Gallery.

Fair criticism of iPhone 7 camera might not matter to photographers

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What makes a better sunrise, the iPhone 6s Plus or the iPhone 7s Plus? The photographer sees the difference.
What makes a better sunrise, the iPhone 6s Plus or the iPhone 7s Plus? The photographer sees the difference.
Photo: Cielo de la Paz

I was raised by careful shoppers in a home where Consumer Reports magazine was like a second Bible. Cars, a new washer and dryer, and a vacuum cleaner to handle the then-new orange shag carpeting were not purchased without first consulting this venerable institution of objective product testing.

So I hit the pause button on my excitement for the iPhone 7 camera when I read a Consumer Reports review that claimed the iPhone 7 represents “no major leap in camera performance” from the 6s.

iPhone 7 camera gets ‘Shot on iPhone’ photogs drooling

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This photo by Flavio Sarescia was part of the original
This photo by Flavio Sarescia was part of the original "Shot on iPhone 6" campaign. Sarescia and others from the campaign eagerly upgraded to the iPhone 7 Plus.
Photo: Flavio Sarescia/Apple

Their photography on the iPhone 6 and 6s was celebrated by Apple with glossy magazine ads, billboards and banners that stretched down skyscrapers.

But the photographers whose work fueled the “Shot on iPhone 6” marketing campaign are trading in the old technology for the shiny new iPhone 7, in most cases the dual-lens 7 Plus.

Pro Tip: Easily edit your iPhone videos with Adobe Premiere Clip

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Cielo de la Paz can provide steady guidance on how to shoot video with the iPhone.
Cielo de la Paz can provide steady guidance on how to shoot video with the iPhone.
Photo: Cielo de la Paz

Pro_Tip_Cult_of_Mac You have so much great video footage on your iPhone, but therein lies the problem. The thought of sitting down at a computer to edit any of it seems like a mountain you have no time to climb.

Cielo de la Paz is happy to help you reach the summit – rather quickly, too. de la Paz is a fearless creator whose soulful wanderings with her iPhone camera inspired Apple to select some of her work for the “Shot on iPhone 6” advertising campaign.

What Cielo D. ‘Shot on iPhone 6’ became a billboard and a symbol of hope

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shot on iphone 6
Ceilo de la Paz made a selfie that reflected the story of her life.
Photo: Cielo de la Paz/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.

 She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.

The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.