LAS VEGAS — Booth babes have returned to CES — in the guise of fitness models.
Following complaints the last few years, the giant electronics show here in Vegas had been moving away from scantily clad sirens employed to draw inquisitive eyes to exhibitor booths.
But they’ve been replaced by a new type of eye candy: super-fit women showing off the latest health products or demonstrating fitness gear.
SAN FRANCISCO, MACWORLD/iWORLD 2013 – After my article last year about Macworld booth babes, I expected to find lots of models again this year at the show. But to my surprise, there were none to be found.
The reason surprised me, but makes total sense.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — There seems to be more beautiful models here at Macworld than ever. Models are a great asset for companies. Especially the newer companies. I spoke to a few girls this afternoon to get some insight into their job.
This is what they told me…
