Apple’s new Beats Studio Buds are helping to offset a recent decline in headphones sales before an “innovative” health-tracking AirPods Pro upgrade arrives next year, according to one reliable analyst.
AirPods shipments could fall to just 70-75 million units for 2021, warns TF International Securities’ Ming-Chi Kuo. But Apple’s total headphones shipments could jump to more than 100 million units in 2022.
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It seems Apple can’t keep a lid on Beats Studio Buds. Celebrities keep getting photographed wearing the not-yet-announced in-ear wireless headphones, and now the launch date has leaked out.
They are still MIA for regular folks to buy. But since they showed up in yet another social media post by a famous athlete, Apple is seemingly playing a calculated long game when it comes to ramping up anticipation.
NBA superstar LeBron James shared an image of himself on Instagram wearing what could *just possibly* be the as-yet-unannounced Beats Studio Buds in white. The new, wireless Beats earbuds sound like they’re Beats’ version of Apple’s AirPods.
Beats is, of course, owned by Apple — thanks to Cupertino’s massive $3 billion acquisition in 2014. For whatever reason, it seems Apple will continue to release Beats-branded earbuds, despite the fact they stray into AirPods territory.