Beats Studio Buds offset falling AirPods sales ahead of health-tracking upgrade

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Beats Studio Buds come in white.
An early success.
Photo: Apple

Apple’s new Beats Studio Buds are helping to offset a recent decline in headphones sales before an “innovative” health-tracking AirPods Pro upgrade arrives next year, according to one reliable analyst.

AirPods shipments could fall to just 70-75 million units for 2021, warns TF International Securities’ Ming-Chi Kuo. But Apple’s total headphones shipments could jump to more than 100 million units in 2022.

Get half off brand-new Beats Solo Pro wireless headphones

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Get Beats Solo Pro at their lowest price yet
Get yours for just $149.99 before they're all gone.
Photo: Apple

Pick up Beats Solo Pro wireless headphones at half their usual price for a limited time only. Woot is offering brand-new units for just $149.99 — down from $299.95 — while stocks last.

Solo Pro headphones offer active noise cancellation, an Apple H1 chip for fast and stable connectivity, and up to 22 hours of battery life in between charges. And most importantly, they sound terrific!

Tiny Beats Studio Buds will hit ears near you on July 21 [Updated]

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Apple preps Beats Studio Buds to compete against AirPods
Apple’s rival to its own AirPods are apparently just a month or so away.
Photo: 9to5Mac

It seems Apple can’t keep a lid on Beats Studio Buds. Celebrities keep getting photographed wearing the not-yet-announced in-ear wireless headphones, and now the launch date has leaked out.

They are still MIA for regular folks to buy. But since they showed up in yet another social media post by a famous athlete, Apple is seemingly playing a calculated long game when it comes to ramping up anticipation.

Bag Beats Solo Pro for just $149 with Amazon’s biggest discount yet

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Beats Solo Pro
Save $150.95 for a limited time only!
Photo: Apple

Amazon is currently offering its biggest discount so far on Beats Solo Pro wireless headphones. Get yours in one of a number of color options for just $149 — a generous $150.95 off the usual price.

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Want to glimpse unreleased Beats Studio Buds? LeBron James is your hookup

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LeBron
That's LeBron. But, no, these aren't the new Beats earbuds.
Photo: All-Pro Reels/Wikipedia CC

NBA superstar LeBron James shared an image of himself on Instagram wearing what could *just possibly* be the as-yet-unannounced Beats Studio Buds in white. The new, wireless Beats earbuds sound like they’re Beats’ version of Apple’s AirPods.

Beats is, of course, owned by Apple — thanks to Cupertino’s massive $3 billion acquisition in 2014. For whatever reason, it seems Apple will continue to release Beats-branded earbuds, despite the fact they stray into AirPods territory.