New Mac ad challenges students to ‘test the impossible’

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Students around the world are doing more than ever outside the classroom.
Photo: Apple

Apple is hoping to inject some inspiration into the lives of college students around the country with a new ad celebrating the return to school this month.

The fantastic new Behind the Mac ad celebrates the creation of art by telling students that they have no idea what they’re doing. And this is great.

Prepare to be inspired:

Powerbeats Pro fuel 24-hour run through Iceland in breathtaking new ad

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The scenery in the new Powerbeats Pro ad is astounding.
Photo: Beats

The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.

Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.

Watch the full 90-second ad:

The best iPad accessories on sale for Prime Day 2019

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You don't want to miss these discounts!
Image: Killian Bell/Cult of Mac

We’ve brought you the best iPhone accessories on sale for Prime Day — but we didn’t forget about iPad. Whether you need wireless speakers, a sturdy stand, or a do-it-all USB-C hub, we have you covered.

Everything included in this roundup is now available at a deep discount, but it may not last long. Go grab it while you can!

The best iPhone accessories on sale for Prime Day 2019 [Update]

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Enjoy these stellar savings while you can.
Image: Killian Bell/Cult of Mac

UPDATE: New deals added!

Amazon Prime Day isn’t over yet. You have another day to enjoy deep discounts on more than 1 million products, and Cult of Mac is here to help you seek out the best before they’re gone.

We’ve rounded up the best iPhone accessories right here. You’ll find cheap Beats and Bose headphones, smart speakers from Sonos, must-have battery packs from Anker, and lots more.

Bust out your wallet and enjoy these massive savings while you can.

Are the Powerbeats Pro better than AirPods? [Review]

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Powerbeat Pro in charging case
Order yours now!
Photo: Ian Fuchs/Cult of Mac

Back in 2014 – long before the AirPods – I picked up what would become my go-to fitness earbuds – the PowerBeats2. A year and a half later, the AirPods came out, replacing my PowerBeats2 that were literally falling apart.

Fast forward to now, and I’ve been using my AirPods – both my first gen, and more recently, my second gen – in almost every situation. I use them all the time and carry them almost everywhere I go. But sometimes I hate my AirPods. No matter how simple and convenient they are, they insist on slipping just a little when I wear them while exercising. And if there’s any background noise or wind, even the loudest volume is inaudible while wearing the AirPods.

Even with those minor drawbacks, they were my favorite headphones. Then I got the new Powerbeats Pro.

Apple earns biggest Q1 market share for wearables

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Apple is the Goliath of the wearables market.
Photo: @SCOTUSPlaces/Twitter

Apple’s lineup of wearables for this year’s first quarter earned the company the largest share of an exploding wearable devices market, according to a report from the International Data Corp.

Shipments of Apple Watches, AirPods and Beats headphones totaled 12.8 million for a 25.8 percent Q1 market share. While its share slipped a 1 percent, its year-over-year growth nearly topped 50 percent, according to IDC’s Worldwide Quarterly Wearable Device Tracker.

Global shipments reached 49.6 million, up 55 percent from the previous year.