The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.
Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.
Back in 2014 – long before the AirPods – I picked up what would become my go-to fitness earbuds – the PowerBeats2. A year and a half later, the AirPods came out, replacing my PowerBeats2 that were literally falling apart.
Fast forward to now, and I’ve been using my AirPods – both my first gen, and more recently, my second gen – in almost every situation. I use them all the time and carry them almost everywhere I go. But sometimes I hate my AirPods. No matter how simple and convenient they are, they insist on slipping just a little when I wear them while exercising. And if there’s any background noise or wind, even the loudest volume is inaudible while wearing the AirPods.
Even with those minor drawbacks, they were my favorite headphones. Then I got the new Powerbeats Pro.
Apple’s lineup of wearables for this year’s first quarter earned the company the largest share of an exploding wearable devices market, according to a report from the International Data Corp.
Shipments of Apple Watches, AirPods and Beats headphones totaled 12.8 million for a 25.8 percent Q1 market share. While its share slipped a 1 percent, its year-over-year growth nearly topped 50 percent, according to IDC’s Worldwide Quarterly Wearable Device Tracker.
Global shipments reached 49.6 million, up 55 percent from the previous year.