Apple - page 18

SAN FRANCISCO, MACWORLD 2011 –There’s no great secret to understanding what Apple has up its sleeves, according to Jason Snell, editor-in-chief of Macworld magazine, who spoke to attendees about “How Apple Does It” at the Macworld Conference and Expo Industry Forum Wednesday morning.

Anyone who makes a habit of keeping up with technology news understands one of the longest running games in the business involves predicting what Apple will do next.

Despite its reputation as an obsessively secret company that consistently produces products no one ever thought they needed until Steve Jobs invented them, Snell described Apple as a consistent, rational company that doesn’t do anything unexpected — and doesn’t rely on crazy mind control to achieve its success.

From the company’s very founding, the roles Jobs & his cofounder Steve Wozniak played suggested Apple’s future: Jobs understood marketing and Woz was technically brilliant at making complex technology work. One of them understood products and the other understood technology; the way they worked together would become Apple’s greatest strength and one day set their company apart from all others in American business.

httpvhd://www.youtube.com/watch?v=ggQQwNbkmmo

The news of Steve Jobs’ health problems has saddened a lot of Apple fans. Rather than sit around speculating what may or may not be wrong with Steve’s health, we want to do something to try and lift his spirits. But we need your help.

We’re asking all our readers and anyone else who’s a fan of Steve Jobs to use their creativity and join us in making an awesome Get Well Soon video message.

Click on the YouTube video above and submit your own video reply. You can upload video or record a quick message with your webcam. It’s the easiest way we can think of to get a bunch of video messages that we can edit together into a big group message.

Uniquely express your well wishes to Steve and upload it. The more video replies we can get the better. It’s your choice if you wish to make your message funny or dramatic or sincere. Just make it you. Spread it on Twitter with #getwellsteve.

Let’s let the world’s best CEO know that we care about him.

Here are step-by-step instructions showing how to use YouTube’s Video response feature. And again, please spread the word.

UPDATE: The scheduled launch of News Corp.’s iPad app The Daily, referred to in the post below, has been put off — “for weeks, not months” — according to a report by All Things Digital, the Wall Street Journal‘s tech blog, which is owned by News Corp. The launch delay may be related to issues with the recurring subscription functionality of iOS 4.3 (referred to in the post), according to the All Things Digital report.

Apple may be trying to pickpocket subscription revenue from European publishers, according to separate reports issued Friday.

Under new rules regarding publishers’ apps running on iPad, print subscribers to European newspapers will no longer have access to iOS apps allowing them to read content for free on their iPads, according to the reports. By offering free apps to print subscribers, newspapers avoid giving Apple 30% of the revenue they would earn by requiring subscribers to pay for access to content through apps sold in the App Store.

The supposed restrictions come amid speculation over the kinds of subscription functionality the next iteration of iOS firmware may support. The iOS 4.3 beta was seeded to developers this week.

Some believe the next iOS build will permit recurring App Store software subscriptions, a prototype for which could be the rumored joint venture between Apple and Rupert Murdoch’s News Corp., The Daily , which could be the topic of an event scheduled Jan. 19, at which rumors have Murdoch and Apple CEO Steve Jobs appearing together.

Thus far, no similar complaints have issued from US publishers and it seems strange, at best, Apple would feel entitled either to a cut of publishers’ print subscription revenue or to dictate whether publishers’ had to charge for apps developed for the App Store.

[AppleInsider]

There can only be so many good reasons as to why someone would feel compelled to do this, but apparently, some ingenuitive hackers have managed to get Android 2.3 Gingerbread ported to an iPhone 3G.

After several weeks of work, Nick Pack and others have found a way to install the Android OS on an iPhone 3G, using the OpeniBoot software that has been used on previous ports. OpeniBoot is an open source implementation of iBoot for iOS devices, which allows booting of unsigned code, such as Linux kernels, on the device.

Video of the action can be viewed HERE.

Most tech companies go out of their way to publish product roadmaps, so their customers know what’s coming next. But Apple is not most tech companies. Ask anyone from Steve Jobs to the guy at your local Apple Store, and you’ll hear the same refrain, “we don’t comment on unannounced products.”

It’s this dearth of hard facts on what’s coming next from Cupertino that makes speculation so irresistible. And with the new year now upon us, it’s the perfect time to ponder what Apple may have in store for us in 2011.

Blogger Deon Devine, from Houston, Texas, has sent Cult of Mac some very interesting predictions.

Apple is being dragged into court over two separate class-action lawsuits filed last week. Both accuse Apple of violating the privacy of iPhone users.

If Apple loses the suits, it faces damages, plus possible changes in its privacy policy and enforcement.

But if Apple is the company being sued, why does Google care far than Apple does about what happens in court?

Go here to read the whole story.

(Picture courtesy of Funny Or Die)

You got another Apple gadget for Christmas, didn’t you? And you love it, don’t you?

So at what point do you officially declare yourself to be one of those Cupertino Kool-Aid-guzzling, Steve Jobs-worshiping, pathetically devoted Apple fans you used to loathe?

Ten years ago, there were two kinds of people: PC users (a.k.a. “regular people”) and Apple fanboys. At least that’s how it looked from the PC side.

Macs were pretty, but considered by us PC users to be overpriced, underpowered, insufficiently supported by either software or hardware, too hard to customize, optimize or repair and completely devoid of key application areas, such as games.

The world was black and white. You were either a PC or a Mac. Then things got complicated.

The upcoming Jack Black comedy, Gulliver’s Travels, which opens Christmas Day, will be one giant Apple ad.

When Gulliver travels to Lilliput, he brings his iPhone, which when used by the Lilliputians appears gigantic.

The movie has multiple MacBooks and other Apple products, and Apple logos galore.

Apple is easily the most successful company ever in getting its products into movies and TV shows. Some 41% of the movies that hit number-one at the box office featured Apple products.

Part of the reason for this success is that Hollywood is Apple-obsessed. Another is that Apple works at it. The company proudly boasts that it never pays for product placement. But it’s likely that there is some string pulling, proactive offers of devices to use and other actions that are kept secret by the company.

Whatever Apple is doing, it’s working.

Let’s face it, fanboys and girls love getting Apple related gifts for the holidays. But if you are lucky enough to have an Apple nerd in your family, you have by now realized that most Apple inspired gifts are usually boring or total crap. Fear not, though, friends, I present to thee 10 gifts that are guaranteed to make your Apple obsessed loved one squeal in glee.

Most Apple gifts out there have been made in this decade. But for the diehard Apple fan, vintage gifts are sure to please. This genuine Apple projector pen hides a special power—an Apple logo projector! I’m not quite sure what if any utility this might have, but I think we can all agree it’s a surefire way to impress the ladies.

Did you know Apple is currently embroiled in 42 patent litigation actions against two major Android phone manufacturers, Motorola and HTC? As these things tend to do, resolution of the disputes will take years — and the legal battles surrounding Apple’s iOS and Google’s Android will enrich dozens of attorneys and their families in the process.

Outside of those attorneys there may be no one on earth who has followed the litigation more closely than Florian Mueller of FOSS Patents. Mueller published an exhaustive summary of the current state of affairs last week, and updated it on Monday with the handy graphic pictured above.

Click on the image for a larger view and read Mueller’s updated summary if you dare: it’s a document synthesized from thousands of court filings, organized into 13 “moves” — and fills 25 PDF pages.

[Fortune]

If you’re in the netbook, notebook, PC, hand-held gaming, newspaper or DVD business, Apple wants to eat your liver with some fava beans and a nice Chianti — at least according to a huge number of observers who don’t know what the word “cannibalize” means.

For example, Microsoft’s general manager for Windows product management, Gavriella Schuster, said this month that the netbook market is “definitely getting cannibalized” by the iPad.

Wait, “cannibalized”? What does that mean, exactly? And why is everybody saying it?

Business valuations are almost always a tricky figure to pin down, but analysts at Trefis figure they have a pretty reliable one for the iPhone, in case Apple and Steve Jobs might be thinking of spinning it off as a separate company.

By Trefis’s numbers, which assume a 140%-of-market-cap valuation for Apple (AAPL) as a whole and iPhone as representing 53% of Apple’s business, then the iPhone business alone would be worth more than all but 10 companies in existence worldwide today.

Interestingly enough, at $209 billion, iPhone, Inc. would be worth just slightly less than the 10th largest company in the world, AT&T.

[CNNMoney]

He drives a hybrid and he’s fanatical about recycling — here are some gift ideas for the man who cares about the planet. Don’t forget to recycle the packaging!

A metrosexual is a man who has a strong concern for his appearance (or any concern for his appearance, really). He typically craves the most stylish clothes and home accessories. He’s form-over-function. He keeps fit, takes care of himself, and he wants you to know it. Here are some metrosexual-worthy gift ideas.

When PC platforms were the central battlefield for technology, Microsoft was Apple’s big threat, hated enemy and all-purpose nemesis. But those days are gone.

Yet some Apple Faithful rage on against Redmond like abandoned Japanese soldiers on remote Pacific islands long after the end of WWII. It’s time for those Apple fans to come back to civilization understand what’s really happening now. Microsoft is more a friend than an enemy to Apple.

httpvhd://www.youtube.com/watch?v=3ifrXlloH9s

Cult of Mac was asked by CNBC’s Street Signs to contribute our thoughts on the current market debate of whether it’s wiser to invest in Gold or Apple. Even though we don’t masquerade as financial advisors, the debate in the short-term seems fairly straightforward to us, and here are a few of the major points:

A recent teardown of the new MacBook Air today revealed that the pretty little notebook is unsurprisingly laden with a bevy of proprietary engineering making it one of the most difficult notebooks on the market to repair. Highlights of the full break down can be read after the jump.

UPDATE: Well, turns out we were wrong about this one; it’s been around for awhile. Crow, anyone?

That rumor we mentioned yesterday — the one where we thought Apple would announce a new social network based around Apple Genii? Turns out Apple quietly added something very close to what we predicted yesterday during the virtual Apple Store’s refresh for the new MacBook Air and iLife ’11.

httpvhd://www.youtube.com/watch?v=6M1r-xsFw0Q

We’ve been playing around with the new beta release of FaceTime, and while it’s slim on features, we’re fairly pleased with the app considering it’s still in the beta phase. So far FaceTime for Mac is a simple replication of FaceTime from iOS, but it’s simplicity is what I like about it so far.

This chart tracks the dizzying rise of new products in Apple’s sales mix. Currently about 60% of Apple’s sales come from products that the Cupertino company launched in the last three years.

“This last quarter is not a holiday quarter. Now imagine what next quarter will look like on this chart,” writes Horace Dediu, who charted Apple’s sales in the graph for Asymco. “Think back to 2001 before the iPod. The orange band was all that Apple had.”

Source: Asymco

If you recently used Limera1n or GreenPois0n to jailbreak your iOS device, and want to make sure that iTunes doesn’t automatically update your device’s firmware whenever the next update is released by Apple, then here is a quick fix to prevent you from accidentally updating your iPhone/iPod/iPad.

In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.

Now, for the first time, Sculley talks publicly about Steve Jobs and the secrets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993.

“There are many product development and marketing lessons I learned working with Steve in the early days,” says Sculley. “It’s impressive how he still sticks to his same first principles years later.”

He adds, “I don’t see any change in Steve’s first principles — except he’s gotten better and better at it.”

Slide-on iPhone 4 do cause scratches and cracks on the device’s glass back, the vast majority of readers reported in a poll we ran on Friday.

Almost 75 percent of repondents said their iPhone 4 has been scratched, cracked or otherwise damaged by a slide-on case. Only 26 percent said they’d had no problems.

The poll was prompted by a report Ryan Block in GDGT that Apple is actively investigating slide-on cases before it turns into a PR disaster like Antennagate.

The results are at total surprise to me. I’d not heard of the issue before Friday, and I’ve used several slide-on cases with my iPhone 4 without problems.

Of course, online polls are far from scientific surveys. In fact, most commenters on the post report that they’ve had no problems. If you read the comments and ignore the poll, you’d get the impression that there isn’t an issue, or that trapped dirt affects all cases and all phones — not just the iPhone 4.

The results are interesting because it was unclear how widespread the issue was — it certainly didn’t seem mainstream. But as Block pointed out this morning, Apple is trying to preempt the issue before it becomes a public relations nightmare. More here: Following up on yesterday’s “Glassgate” story.

There is a great video of Steve Jobs giving an interview to 60 Minutes in which he states – rather boldly – that the problem with Microsoft is that they “simply have no taste.” He goes on to say that the Windows firm has “no originality” and “no culture infused into products.”