The upcoming Jack Black comedy, Gulliver’s Travels, which opens Christmas Day, will be one giant Apple ad.
When Gulliver travels to Lilliput, he brings his iPhone, which when used by the Lilliputians appears gigantic.
The movie has multiple MacBooks and other Apple products, and Apple logos galore.
Apple is easily the most successful company ever in getting its products into movies and TV shows. Some 41% of the movies that hit number-one at the box office featured Apple products.
Part of the reason for this success is that Hollywood is Apple-obsessed. Another is that Apple works at it. The company proudly boasts that it never pays for product placement. But it’s likely that there is some string pulling, proactive offers of devices to use and other actions that are kept secret by the company.
Whatever Apple is doing, it’s working.