| Cult of Mac

Snowboarders show how cool ‘slofies’ can be


A snowboarder takes a slofie
A snowboarder takes a slow-mo selfie with an iPhone 11.
Screencap : Apple

Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.

Watch them now:

Apple’s video empire could rival Netflix by 2025


apple tv upgrade
Apple might combine video and music into one subscription.
Photo: Apple

Apple’s video offerings could soon rival the biggest streaming service in the game, according to analysts at Morgan Stanley.

Katy Huberty, who has a reputation as one of the best Apple analysts in the industry, thinks video services will be a huge driver of growth for Apple over the next few years. The company’s potential is so huge that Huberty predicts it will rival Netflix by 2025.

How will Apple distribute its original TV shows? Here are three theories


apple tv
Apple still hasn't spelled out how you'll be able to watch its TV shows.
Photo: Jim Merithew/Cult of Mac

The biggest question mark currently hanging over Apple’s original TV plans is how exactly Apple plans to distribute it. With the likes of Oprah Winfrey and Steven Spielberg in tow, there’s no doubt that Apple has managed to rope in some impressive names for its video content. But how will users be able to watch it?

Here are a few theories.

Apple has a wild idea for enhancing video capture


Apple video patent
A patent application from Apple suggests it has developed a way to record video using both lenses at the same time.
Photo: Ste Smith/Cult of Mac

Imagine shooting video with a dual-camera iPhone with simultaneous capture through both lenses.

Apple has and it applied for a patent indicating software to record with both the wide and zoom lenses on a device is somewhere in the pipeline.

iPad keyboard gives up its secrets in new Apple video


iPad keyboard tips
Pressing and holding a letter on the iPad keyboard brings up accented versions.
Graphic: Ed Hardy/Cult of Mac

The iPad keyboard can quickly enter over a hundred characters, if you know all the tricks. A new video from Apple shows how to type numbers without switching keyboards. It also demonstrates how to access letters with accents. Plus, it shows how to use the keyboard as a trackpad. 

Apple recruits Amazon Studios execs for its original content team


apple tvPIC
Apple is building up an impressive team for its original programming.
Photo: Jim Merithew/Cult of Mac

Apple has recruited three executives from Amazon Studios, who will help Apple further grow its original programming ambitions.

The new employees include Tara Sorensen, former head of Amazon kids’ programming, who will join Apple to pursue a similar role; international development executive Carina Walker, who joins Apple as a creative executive; and business affairs chief Tara Pietri, who will head up Apple’s legal affairs division.

Ex-Amazon Studios exec joins growing Apple Video team


apple tvPIC
Apple Video has a major new executive.
Photo: Jim Merithew/Cult of Mac

Apple has hired former Amazon Studios alumni Morgan Wandell to head up its international development for Apple’s original content division, Apple Video.

Wandell’s official job title is international creative development for worldwide video. While at Amazon, he helped develop shows including The Man in the High Castle and Goliath, as well as the upcoming Jack Ryan and The Marvelous Mrs. Maisel.