Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.
Apple’s video offerings could soon rival the biggest streaming service in the game, according to analysts at Morgan Stanley.
Katy Huberty, who has a reputation as one of the best Apple analysts in the industry, thinks video services will be a huge driver of growth for Apple over the next few years. The company’s potential is so huge that Huberty predicts it will rival Netflix by 2025.
The biggest question mark currently hanging over Apple’s original TV plans is how exactly Apple plans to distribute it. With the likes of Oprah Winfrey and Steven Spielberg in tow, there’s no doubt that Apple has managed to rope in some impressive names for its video content. But how will users be able to watch it?
The iPad keyboard can quickly enter over a hundred characters, if you know all the tricks. A new video from Apple shows how to type numbers without switching keyboards. It also demonstrates how to access letters with accents. Plus, it shows how to use the keyboard as a trackpad.
Apple has recruited three executives from Amazon Studios, who will help Apple further grow its original programming ambitions.
The new employees include Tara Sorensen, former head of Amazon kids’ programming, who will join Apple to pursue a similar role; international development executive Carina Walker, who joins Apple as a creative executive; and business affairs chief Tara Pietri, who will head up Apple’s legal affairs division.
Apple has hired former Amazon Studios alumni Morgan Wandell to head up its international development for Apple’s original content division, Apple Video.
Wandell’s official job title is international creative development for worldwide video. While at Amazon, he helped develop shows including The Man in the High Castle and Goliath, as well as the upcoming Jack Ryan and The Marvelous Mrs. Maisel.