| Cult of Mac

Zoom through Apple’s spaceship parking garage


Apple parking garage
A parking garage like no other.
Photo: DurangoLyft/YouTube

The design of parking garages rarely captures the imagination. But a dash-cam video of a parking facility at Apple’s spaceship campus will likely prompt a few ooh’s and ahh’s from design fans.

The three-and-a-half-minute video shot by a Lyft driver is worthy of narration from Apple design guru Johnny Ive and has all the hallmarks of a well-made Apple device: attractive simplicity, clean lines, and functional flow.

Apple Park (Minecraft Edition) is officially open for business


Take a tour of Apple Park.
Take a tour of Apple Park.
Photo: Alex Westlund

The official Apple Park campus should open its doors to employees later this month, but if you can’t wait for Apple to take the wraps off its shiny new spaceship, the Minecraft replica is now complete.

We got our first look at the Minecraft version of Apple Park earlier this month and were blown away by the amount of detail creator Alex Westlund threw in. Now after 413 hours of work, you can fly through Apple’s new campus and gawk at the last Apple product Steve Jobs unveiled.

Check it out:

New images provide closer look at Apple’s amazing spaceship HQ


A room-sized replica of the Apple campus as it will appear. All photos: KQED

Thanks to the wonder of drones, we’ve had a few airborne glimpses of Apple’s forthcoming Apple 2 campus in Cupertino. Until now, however, ground-level pictures have been in decidedly short supply.

That changed yesterday, when Apple gave reporters from San Francisco news outlet KQED an up-close-and-personal glimpse at its flying saucer-shaped headquarters, which will eventually house up to 15,000 employees.

Along with photos showing the development, the reporters also heard a few environmentally friendly factoids about the campus — such as the fact that it will use recycled water to flush toilets, solar arrays to meet the majority of energy needs, and that the older buildings Apple inherited when it bought the land were broken down and recycled for new building materials.

You can check out the images after the jump:

Why Apple Should Look Back, Though Steve Jobs Never Did [Opinion]


Apple Museum 1

Last week, I published an opinion piece proposing that Apple open a corporate museum. It was also published on Forbes.com. The story started trending by Sunday evening. Then somewhat amusingly, it got buried first thing Monday morning by the wall-to-wall coverage of Ashton Kutcher, who’s to play Steve Jobs in an upcoming indie film. To be honest, I really wasn’t all that amused.

Why Apple Should Have A Public Museum At Its New Campus [Opinion]



I live on the east coast, but I have been to Silicon Valley twice; visiting Apple’s mothership was a must-do for me.

Perhaps you feel the same way. It’s exciting for us fans, though all you can really do is park, take pictures out in front of the main 1 Infinite Loop building, and the Apple sign near the street, then visit The Company Store. It’s a special treat as they don’t sell Apple devices, they sell logoed items not found anywhere else. I don’t know if I would go so far as to call my visit a pilgrimage, but it was a top priority for me, if I was going to be anywhere near Silicon Valley.