Today in Apple history: Super Bowl Mac ad airs against the odds

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1984
Apple's greatest commercial in history.
Photo: Apple

January 22: Today in Apple history: Super Bowl Mac ad airs against the odds January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.

Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner director Ridley Scott. It very nearly didn’t air, though.

Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

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The
The "Lemmings" ad was a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: Apple's 'Lemmings' advertisement, sequel to groundbreaking '1984' Mac ad, bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.

Teen golf phenom lands in rough over Apple Watch ad

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golfer Lucy Li
Lucy Li's appearance in an Apple Watch ad may force her to turn pro.
Screen shot: Apple/YouTube

A teen-aged golf prodigy could lose her amateur status after she appeared in a 15-second video for the Apple Watch.

Lucy Li, 16, is ranked ninth among the world’s women’s amateurs. The United States Golf Association could revoke her status as early as next week – even though, according to her mother, she received no compensation for appearing in the ad.

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

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1984
Before it won the Super Bowl, Apple's iconic Mac ad invaded theaters.
Photo: Chiat/Day/Apple

January 17: Today in Apple history: Mac's '1984' ad debuts in theaters January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.

To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.

The 10 best Apple ads of 2018 [Year in Review]

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Year in Review Best Apple ads 2018

Image: Killian Bell/Cult of Mac

Cult of Mac Year in Review 2018: best Apple ads of 2018 The past 12 months have been one of the busiest ever for Apple’s video team.

Apple churned out more than 120 ads and other videos in 2018, unleashing some of its most memorable commercials in years.

After hours of watching all of Apple’s 2018 ads, we rounded up the 10 absolute best, some of which you probably haven’t even seen yet. Get ready to relive all the good times!

Apple caps off ‘amazing’ year with more advertising honors

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.

Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.

Japan’s decotora trucks skirt-skirt into new ‘Shot on iPhone’ ad

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Dectora
Dectora trucks are unlike any car in the world.
Photo: Apple

Apple puts the iPhone’s low-light shooting capabilities on full display in a new “Shot on iPhone” ad that gives viewers a glimpse inside Japan’s decotora truck craze.

The incredible new video follows Kazuya Sekino, creator of Lady Misaki, a decorated truck with hundreds of LED lights. Apple’s trippy two-minute ad showcases the art of Japan’s many decotora trucks. It also highlights all the good things they do for the community.

Get ready to go for a ride!

Elvis is in the building for hilarious Apple FaceTime ad

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Don’t miss Apple’s hilarious Elvis-themed Group Facetime ad.
Don’t miss Apple’s wacky Elvis-themed Group Facetime ad.
Screencap: Apple

Apple gives us the gift we really want: more Elvis. Specifically, a collection of Elvis impersonators scattered around the world using Group FaceTime to share their love of the King of Rock and Roll.

This iPhone ad highlights the best new feature in iOS 12.1, the ability to make FaceTime video calls to multiple people simultaneously.

Watch it now:

Apple really wants iPad Pro to be your next computer

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Raw power comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Better performance than most laptops comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Screenshot: Apple

In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.

The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.

Watch it now: