January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.
Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
A teen-aged golf prodigy could lose her amateur status after she appeared in a 15-second video for the Apple Watch.
Lucy Li, 16, is ranked ninth among the world’s women’s amateurs. The United States Golf Association could revoke her status as early as next week – even though, according to her mother, she received no compensation for appearing in the ad.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.
To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.
Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.
Apple puts the iPhone’s low-light shooting capabilities on full display in a new “Shot on iPhone” ad that gives viewers a glimpse inside Japan’s decotora truck craze.
The incredible new video follows Kazuya Sekino, creator of Lady Misaki, a decorated truck with hundreds of LED lights. Apple’s trippy two-minute ad showcases the art of Japan’s many decotora trucks. It also highlights all the good things they do for the community.