How Spike Jonze created that brilliant HomePod ad | Cult of Mac

How Spike Jonze created that brilliant HomePod ad


From The Rock to 'Your Verse': Apple's best ads of the 2010s
Mini-documentary sheds light on one of Apple's best ads in years.
Photo: Apple

A new video reveals the creative process behind Spike Jonze’s brilliant short film “Welcome Home,” which paints the HomePod as a miracle device.

Not just one of the best Apple ads in ages, it’s one of the best adverts anywhere. The HomePod commercial stars English singer FKA twigs as a city dweller whose drab apartment is transformed into a colorful wonderland by an Apple smart speaker.

Clocking in at nearly seven minutes, AdWeek’s behind-the-scenes documentary about “Welcome Home” sheds light on the ad’s creation.

One of the most intriguing parts is watching Oscar winner Jonze, director of great films like Being John Malkovich and Her, working through the choreography with twigs. (In keeping with the Apple theme, she actually auditioned for him via FaceTime.)

The AdWeek video also shows how Jonze’s team pulled off the shapeshifting apartment set, courtesy of some pretty impressive hydraulics.

If you haven’t seen it, you can check out the brilliant “Welcome Home” spot below. We can’t actually embed the “making of” video, but you can watch it here. For anyone who’s interested in the creation of Apple’s best ad in years, it’s highly recommended!


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.