Today in Apple history: Paul McCartney is unlikely star of iTunes ad


Remember this Apple ad?
Photo: Apple

x June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.

The new ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.

Today in Apple history: Brilliant ad campaign turns switcher into unlikely star


Do you remember Apple's (allegedly) stoned superstar?
Photo: Apple

x June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. It’s Apple’s biggest marketing effort since the successful “Think Different” ad campaign from a few years earlier.

Particularly notable among the people in the “Switch” ads is 15-year-old high school student Ellen Feiss. She becomes a viral sensation online, after many viewers suggest that she might have been stoned when the spot got shot.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible


Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple History April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Apple pushes iPad Pro as PC killer in new ads


The iPad Pro comes with LTE.
The iPad Pro comes with LTE.
Photo: Apple

Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.

The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.

Watch all four right here:

McDonald’s rips Jony Ive in tasty new ad for ‘the STRAW’


Screen Shot 2017-02-16 at 15.40.32
This looks weirdly familiar...
Photo: McDonald's

Apple can barely manage a few days without someone else parodying or ripping off one of its iconic ads. The latest? McDonald’s, which just debuted a commercial for a product called “the STRAW” to market its forthcoming St. Patrick’s Day-themed Chocolate Shamrock Shake.

From the white backdrop to the earnest-sounding “person with a British accent,” there’s no doubt who the fast food chain is having some fun at the expense of.

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters


Before it won the Super Bowl, Apple's iconic Mac ad invaded theaters.
Photo: Chiat/Day/Apple

Jan17 January 17, 1984: A week before its famous appearance during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a pre-movie trailer in theaters.

To sell its revolutionary new Macintosh computer, Apple buys several months of ad time from theatrical ad distributor ScreenVision. The sci-fi-tinged spot gets such a favorable reaction from audiences that some theater owners continue to roll the ad after Apple’s contract comes to an end.

Sun-baked iPhone 7 Plus ad focuses on Portrait Mode


Screen Shot 2017-01-09 at 15.39.03 1
Shooting in portrait is no longer for n00bs.
Photo: Apple

Apple dropped a charming new iPhone ad over the weekend, showing off the Portrait mode available on Apple’s phablet-size iPhone 7 Plus.

Called “Take Mine,” the ad tells the story of a young woman who arrives in a Greek village to visit her grandma, only to quickly become an in-demand portrait photographer for the locals. Upbeat, warm, and showing off the iPhone 7’s impressive tech without a hard sales pitch, it’s a definite winner.

Check it out below:

Kevin Hart gets toned in new Apple Watch Nike+ ad series


The Apple Watch Nike+ comes with a hipster beard, apparently.
Photo: Nike

Kevin Hart goes on an epic (and fictitious) 700-mile run through the desert in a great new set of Apple Watch Nike+ ads.

Focusing on the fitness-tracking aspects of the device, the creative spots chronicle the comic actor’s quest to get in shape. Apple and Nike never ran into trouble getting high-profile celebrities to endorse their products, but Hart is certainly one of the funniest spokesmen in recent memory.

Watch the Nike ads — which tell the story of “The Man Who Kept Running” — below.

Apple goes surfing in latest watch ad


Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out: