Apple’s brilliant new HomePod ad brings the Spike Jonze magic


HomePod ad
Spike Jonze is the perfect fit for Apple.
Photo: Apple

Spike Jonze’s surreal new short film about the HomePod is likely to go down as one of the year’s best Apple ads.

The Oscar-winning director’s four-minute creation is unabashedly joyful, which is a feeling that sometimes can get lost in all the Apple minimalism. Check out Jonze’s playful and creative HomePod ad below.

Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard


The "Lemmings" ad was a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: 'Lemmings' sequel to '1984' Mac ad bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called The Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters


Before it won the Super Bowl, Apple's iconic Mac ad invaded theaters.
Photo: Chiat/Day/Apple

January 17: Today in Apple history: Mac's '1984' ad debuts in theaters January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.

To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.

Apple shows iPhone X camera in a new light


The iPhone X camera's Portrait Lighting will blow you away.
The iPhone X camera will blow you away.
Photo: Apple

The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.

Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.

Today in Apple history: World gets a chance to test-drive a Mac


Apple's innovative
Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin.
Photo: Apple

November 8: Today in Apple history: Test-drive a Mac November 8, 1984: When initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give Apple’s revolutionary new computer a chance.

While 200,000 would-be Apple customers take advantage of the offer, Apple dealers absolutely hate it.

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’


The Apple
The whole world started to "Think Different" on this day in 1997.
Photo: Apple

September 28 Today in Apple history September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most famous freethinking rebels.

The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy


The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18 Today in Apple history August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad, which depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Today in Apple history: It’s time to ‘Think different’


Remember this iconic slogan?
Photo: Apple

August 8 Today in Apple history August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy advertising reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

It’s the beginning of Apple’s most iconic ad campaign since the original “1984” Macintosh advert.

The Rock is ready for more chaos in new iPhone 7 ads


Dwayne Johnson
The Rock and Siri make an unlikely super team.
Photo: Apple

Apple and The Rock’s rampage of crazy ads continued today with two new commercials that pair the movie superstar with digital assistant Siri.

In the latest short ads, The Rock taps into his ability to speak Mandarin in order to showcase Siri’s support for more than 20 languages. The funny ads are a sequel of sorts to the short film Apple released last month starring the unlikely duo.

Check out both new ads below.

Apple makes a Siri ‘movie’ with Dwayne ‘The Rock’ Johnson


Siri movie
The Rock is the start of Apple's first Siri "movie."
Photo: Apple

Apple has teamed up with Dwayne Johnson, better known as The Rock, to make its first Siri “movie.”

It’s called The Rock x Siri: Dominate the Day, and it’s pretty hilarious. Johnson plays an exaggerated version of himself who uses Siri to fulfill crazy dreams. But it’s certainly not a movie.