April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.
Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.
Apple’s entire line of products are on full display in the company’s brilliant new ad that also features a patented Apple pizza box.
The new video, which clocks in at just over three minutes long, shows a team of low-level corporate workers using Macs, iPads, iPhones and Apple Watch to execute a moonshot idea that could get them the promotions they’ve been dreaming off. Apple’s software shines just as bright as the hardware while the team races to finish their project ahead of schedule.
Watch the team pull off the impossible!
Apple debuted an ad showing off the Depth Control feature on the new X-class iPhones, a 38-second subliminal sales pitch to get you thinking of an upgrade.
The iPhone XR and XS handsets offer the computational equivalent of shallow depth of field, where a blurred background can make portrait subject stand out.
Apple’s next billboard may be in your pocket.
Apple is inviting iPhone photographers around the world to submit their best shots for its next “Shot on iPhone” marketing campaign.
January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner director Ridley Scott. It very nearly didn’t air, though.
January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.
Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
A teen-aged golf prodigy could lose her amateur status after she appeared in a 15-second video for the Apple Watch.
Lucy Li, 16, is ranked ninth among the world’s women’s amateurs. The United States Golf Association could revoke her status as early as next week – even though, according to her mother, she received no compensation for appearing in the ad.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.
To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
The past 12 months have been one of the busiest ever for Apple’s video team.
Apple churned out more than 120 ads and other videos in 2018, unleashing some of its most memorable commercials in years.
After hours of watching all of Apple’s 2018 ads, we rounded up the 10 absolute best, some of which you probably haven’t even seen yet. Get ready to relive all the good times!
Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.
Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.
