Apple’s bouncy AirPods ad wins major award

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Bounce ad for AirPods1
Apple’s “Bounce“ AirPods advertisement took home numerous accolades at the 99th ADC annual awards.
Photo: Apple

A slick, black-and-white ad showcasing AirPods won Best in Show at the prestigious annual ADC awards.

Titled “Bounce,” the ad shows an AirPods wearer springing through the streets, evoking the unencumbered, wireless freedom of these earbuds.

Watch it now:

Today in Apple history: Apple’s ‘Get a Mac’ campaign comes to an end

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Mac vs. PC
This was one of the best ad campaigns in Apple history.
Photo: Apple

May 21: Today in Apple history: Apple's Get a Mac ad campaign comes to an end May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign.

Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC. Alongside the “Think Different” and the iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended ad campaigns in Apple history.

Brilliant Magic Keyboard ad reflects Apple’s crazy attention to detail

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iPad-Pro-Float-GIF
Did you catch it?
Photo: Apple

Apple famously boasts the greatest attention to detail in consumer technology. Some say it’s been disappearing over the years, but if you look for it, you’ll find plenty of examples today.

Take the new ad for iPad Pro’s Magic Keyboard, for instance. Pause it at just the right moment and you’ll see the time Steve Jobs announced the very first iPhone beautifully reflected in the eye of a hummingbird.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

‘Behind the Mac’ ad salutes accomplished women

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Apple ad on YouTube Int. women's day
Alicia Keys on the keys of her MacBook Pro.
Screenshot: Apple/YouTube

Apple’s salute to International Women’s Day is a black-and-white montage of cool portraits of powerful women and the Mac computers that play a role in their work.

Apple released the “Behind the Mac” video on YouTube Wednesday morning.

Today in Apple history: Super Bowl Mac ad airs against the odds

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1984
Apple's greatest commercial in history.
Photo: Apple

January 22: Today in Apple history: Super Bowl Mac ad airs against the odds January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.

Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner director Ridley Scott. It very nearly didn’t air, though.

Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

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The
The "Lemmings" ad was a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: Apple's 'Lemmings' advertisement, sequel to groundbreaking '1984' Mac ad, bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

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1984
Before it won the Super Bowl, Apple's iconic Mac ad invaded theaters.
Photo: Chiat/Day/Apple

January 17: Today in Apple history: Mac's '1984' ad debuts in theaters January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.

To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.

John Wick director shoots epic snowball fight entirely on iPhone

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snowbrawl
Our snowball fights were never this amazing.
Photo: Apple

David Leitch, the visionary director behind John Wick and Deadpool 2, teamed up with Apple for the latest “Shot on iPhone” ad that takes snowball fights to an all-new level.

The 90-second ad, titled Snowbrawl, follows a young girl who teams up with her friends in a sprawling snowball fight against her older brother and his cronies. Packed with tons of action stunts and gorgeous slow-mo shots you wouldn’t expect to be shot on a phone, the new ad will have you hyped to shoot your own winter videos.

Prepare to be blown away: