A slick, black-and-white ad showcasing AirPods won Best in Show at the prestigious annual ADC awards.
Titled “Bounce,” the ad shows an AirPods wearer springing through the streets, evoking the unencumbered, wireless freedom of these earbuds.
May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign.
Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC. Alongside the “Think Different” and the iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended ad campaigns in Apple history.
Some people make a big production out of unboxing their new iPhone. What’s supposedly an upcoming iPhone SE ad takes the opposite approach with Apple’s just-released budget handset.
Watch it now:
Apple famously boasts the greatest attention to detail in consumer technology. Some say it’s been disappearing over the years, but if you look for it, you’ll find plenty of examples today.
Take the new ad for iPad Pro’s Magic Keyboard, for instance. Pause it at just the right moment and you’ll see the time Steve Jobs announced the very first iPhone beautifully reflected in the eye of a hummingbird.
April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.
Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.
Apple’s salute to International Women’s Day is a black-and-white montage of cool portraits of powerful women and the Mac computers that play a role in their work.
Apple released the “Behind the Mac” video on YouTube Wednesday morning.
January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner director Ridley Scott. It very nearly didn’t air, though.
January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.
Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.
To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
David Leitch, the visionary director behind John Wick and Deadpool 2, teamed up with Apple for the latest “Shot on iPhone” ad that takes snowball fights to an all-new level.
The 90-second ad, titled Snowbrawl, follows a young girl who teams up with her friends in a sprawling snowball fight against her older brother and his cronies. Packed with tons of action stunts and gorgeous slow-mo shots you wouldn’t expect to be shot on a phone, the new ad will have you hyped to shoot your own winter videos.
Prepare to be blown away:
