Apple caps off ‘amazing’ year with more advertising honors

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Apple advertising
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.

Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.

Japan’s decotora trucks skirt-skirt into new ‘Shot on iPhone’ ad

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Dectora
Dectora trucks are unlike any car in the world.
Photo: Apple

Apple puts the iPhone’s low-light shooting capabilities on full display in a new “Shot on iPhone” ad that gives viewers a glimpse inside Japan’s decotora truck craze.

The incredible new video follows Kazuya Sekino, creator of Lady Misaki, a decorated truck with hundreds of LED lights. Apple’s trippy two-minute ad showcases the art of Japan’s many decotora trucks. It also highlights all the good things they do for the community.

Get ready to go for a ride!

Elvis is in the building for hilarious Apple FaceTime ad

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Don’t miss Apple’s hilarious Elvis-themed Group Facetime ad.
Don’t miss Apple’s wacky Elvis-themed Group Facetime ad.
Screencap: Apple

Apple gives us the gift we really want: more Elvis. Specifically, a collection of Elvis impersonators scattered around the world using Group FaceTime to share their love of the King of Rock and Roll.

This iPhone ad highlights the best new feature in iOS 12.1, the ability to make FaceTime video calls to multiple people simultaneously.

Watch it now:

Apple really wants iPad Pro to be your next computer

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Raw power comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Better performance than most laptops comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Screenshot: Apple

In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.

The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.

Watch it now:

Today in Apple history: World gets a chance to test-drive a Mac

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Apple's innovative
Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin.
Photo: Apple

November 8: Today in Apple history: Test-drive a Mac November 8, 1984: When initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give Apple’s revolutionary new computer a chance.

While 200,000 would-be Apple customers take advantage of the offer, Apple dealers absolutely hate it.

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

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The Apple
Do you remember when Apple told you to think different?
Photo: Apple

September 28: Today in Apple history: Apple 'think different' television commercial says 'here's to the crazy ones' September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most famous freethinking rebels.

The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

Today in Apple history: Flash controversy results in banned iPhone ad

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First gen iPhone
The internet wasn't quite so seamless on the first-gen iPhone.
Photo: Traci Dauphin/Cult of Mac

August 27: Today in Apple history: Flash controversy results in banned iPhone ad August 27, 2008: The U.K. bans an iPhone ad for apparently misleading consumers.

The misleading bit? The ad overhypes the iPhone’s internet-surfing abilities. It does this by not mentioning that the device doesn’t support Adobe Flash — which is vital to internet surfing in 2008. How times change, eh?

Photo fakery in smartphone ads shows genius of ‘Shot on iPhone’

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Shot on iPhone
A picture and three words are advertising gold.
Photo courtesy of Jen Pollack Bianco

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras.

The embarrassing screwups of Samsung and Huawei showcase the simple brilliance of Apple’s “Shot on iPhone” campaign.

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21: Today in Apple history: Jerry Seinfeld appears in failed Microsoft ads August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

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The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18 Today in Apple history: Apple's 'Misunderstood' iPhone ad wins Emmy August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad. It depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!