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Apple’s adjusted App Store algorithm handicaps its own apps

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App Store
Apple apps no longer dominate App Store search results.
Photo: Ste Smith/Cult of Mac

Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results.

The change, which followed Spotify’s complaint regarding “unfair” App Store practices several months, handicaps Apple titles and has had a huge impact since being introduced.

Twitter brings back the chronological timeline on iOS

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Twitter on iPad Pro
Grab the latest version of the Twitter app today.
Photo: Killian Bell/Cult of Mac

You can now view your Twitter timeline in reverse chronological order on iOS.

Twitter has been testing the feature, which lets you see the newest tweets first, for the past couple of months. Now it is being rolled out to all — starting with those on iOS.

Facebook videos are about to get extremely intelligent

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Facebook
Automatic tagging is coming to video.
Photo: Jim Merithew/Cult of Mac

Facebook is upping its game with video. Soon, Facebook will be able to automatically identify friends in videos and tag them. Better yet, it’ll store this information so when you want to find that moment again, you could find the video by searching for your friend’s name and then jump straight to when they appear in frame.

App Store search just got much smarter

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app-store-search
App searches now have a lot more in store for developers.
Photo: Apple

A number of developers have reported noticing a difference in the way the iOS App Store now organizes search results. It appears Apple made changes around November 3 to the search algorithm to improve the relevancy of the results. Developers have identified multiple factors that are contributing to the new App Store search and overall, the changes are garnering positive feedback.

Developers Confused As Apple Tweaks Its App Store Search Algorithm… Again

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App-Store-search
With so many changes recently, it's becoming hard to rely on App Store searches.

Sometime last week, it became apparent that Apple had tweaked its App Store search algorithm to display results in order of their user rankings and descriptions, rather than the names of the apps themselves. The change brought some confusion, not only to App Store customers, but also to developers, who found that their apps were no longer appearing under certain searches as they had been.

It now appears that Apple has backtracked on that change, however.

Has Apple Changed Its App Store Ranking Algorithm?

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app-store-top-free.png

Sudden changes to App Store rankings for both free and paid games and applications has led to speculation that Apple has changed its App Store ranking algorithm. The App Store’s bestselling chart was previously based purely on the number of times an app was downloaded; now it seems like application usage is also taken into account when iOS apps are ranked.

One of the most noticeable shifts for an application was to the official Facebook app, which jumped straight to the number 1 spot in the free chart after hovering between 10th and 20th for the last year. Other popular apps, such as Netflix and Pandora, also jumped up the chart after the adjustment.