30 Rock’s Jack Donaghy (with some help from Law and Order: SVU‘s Richard Belzer and Ice-T) makes a compelling case for why whatever Steve Jobs’s “I finally cracked it!” moment was when it comes to solving the so-called television problem, it probably wasn’t a Siri-controlled iTV.
One thing that you tend to notice when you watch as much television as I do is that almost ever character on TV uses a Mac … usually with a big sticker conspicuously placed over the glowing emblem on the lid, because while writers and set designers want to show that their characters are cool enough to use a Mac or an iPhone, Apple doesn’t go in for product placement on shows it doesn’t like.
When they do sponsor, it always smacks of love: Consider critic’s darling 30 Rock and their proudly prominent “Sponsored by Apple” product placement … all despite the fact that the shows ratings have been in the toilet for seasons now. Steve Jobs grooves on some Liz Lemon.
CBS’ hit sitcom How I Met Your Mother is one of those shows in which every character has a MacBook Pro with a sticker over the Apple logo, despite the fact it’s pretty much the biggest sitcom out there. Apple clearly thinks the show’s a bit artless … which is funny, because that’s the only way to describe the product placement bukkake party for Microsoft products that was last night’s episode.