30 Rock’s Jack Donaghy (with some help from Law and Order: SVU‘s Richard Belzer and Ice-T) makes a compelling case for why whatever Steve Jobs’s “I finally cracked it!” moment was when it comes to solving the so-called television problem, it probably wasn’t a Siri-controlled iTV.
[via iClarified]
One thing that you tend to notice when you watch as much television as I do is that almost ever character on TV uses a Mac … usually with a big sticker conspicuously placed over the glowing emblem on the lid, because while writers and set designers want to show that their characters are cool enough to use a Mac or an iPhone, Apple doesn’t go in for product placement on shows it doesn’t like.
When they do sponsor, it always smacks of love: Consider critic’s darling 30 Rock and their proudly prominent “Sponsored by Apple” product placement … all despite the fact that the shows ratings have been in the toilet for seasons now. Steve Jobs grooves on some Liz Lemon.
CBS’ hit sitcom How I Met Your Mother is one of those shows in which every character has a MacBook Pro with a sticker over the Apple logo, despite the fact it’s pretty much the biggest sitcom out there. Apple clearly thinks the show’s a bit artless … which is funny, because that’s the only way to describe the product placement bukkake party for Microsoft products that was last night’s episode.
Now that Tina Fey can abandon her rock-hard chignon and go back to playing Liz Lemon on 30 Rock, we can admire the view from her boss, Jack Donaghy’s desk, namely his 24-inch iMac.
Wonder if it’s a coincidence Alec Baldwin is on the phone here. Be nice!
Via MacSmack
