Apple quietly issued an update to its Apple TV earlier this week, which finally introduced TV show streaming from the cloud to users in Australia, Canada, and the U.K. for the first time. However, there may have been a good reason why Apple was so quiet about it.
It would seem that the feature isn’t ready yet — or that it was not meant for certain territories — because just days after being introduced, Apple has removed it again.
Apple has begun issuing an update to its second-generation Apple TV that finally allows users in Australia, Canada, and the U.K. to stream TV shows they’ve purchased on iTunes directly to their television.
The latest iTV rumor is hitting the web today as Gene Munster told the crowd at IGNITION: Future of Media that the new Apple Television Set has been in the works for sometime now but should be released next year.
Munster is so certain that the new device is coming that he told everyone to wait before buying a new TV because Apple’s is going to be awesome.
A Hulu Plus application seems like the perfect addition to Apple’s $99 set-top box. While the device already comes packing a native Netflix app, the only way users can access current TV shows is by using the iTunes Store. According to some sources, however, a Hulu Plus app is ready to go, but Apple may not release it.
Apple has removed the ability to rent TV shows from iTunes. You can no longer rent shows on the Apple TV, and all traces of TV show rentals have been erased.
It was only a year ago that Apple announced TV show rentals in iTunes, and the service has already been pulled. Now you can only download individual shows or purchase season passes.
Following this morning’s story that reveals Apple’s plans to launch a movie streaming service called iTunes Replay, one analyst believes that Apple has something more spectacular up its sleeve — a service that will take on Netflix.
Apple is getting set to launch a brand new service that will compliment iCloud called iTunes Replay. The service will allow users to re-download and possibly stream movies they have previously purchased through iTunes, and could go public within the coming weeks.
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