The Internet helped me land this Ford Escape. It’s pretty sweet ride. Photo: Rob LeFebvre/Cult of Mac
When my 2001 Subaru Forester died on the side of the highway a week or so back, I was not excited about trying to find a replacement.
Buying a car is right up there with heading to the DMV, going to IKEA and attending your ex’s next wedding. It’s depressing. And inevitable. The load of anxiety-ridden, “hurry up and wait” BS that has marred my every interaction with car dealerships both new and used is overwhelming.
So it was with glee that I bypassed all that crap and used my iPhone, email and Twitter to buy myself a new car. Let me explain.
According to a new report from IBM, the greed consumer-driven shop-fest known as Black Friday.
The report shows a new high for online sales for this 2013 reporting period, as well as a soaring rate of mobile shopping, in which folks used smartphones to browse for deals while people were more likely to complete purchases with tablets.
The most interesting finding, however, was how much more iOS users spent than those on Android. Take that, Google!
Online shopping is the favorite activity of one-third of iPad/tablet owners.
Back in June, we reported on a study that showed that the average iPad user is extremely likely to make a purchase or research a product after seeing an ad on his or her device. A more recent study supports that research and notes that for one-third of iPad/tablet owners, shopping is their favorite tablet-based activity.