New photo app is like loading old film into your iPhone

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Base is not a photo filter app. The user must pick a style of film before shooting.
Base is not a photo filter app. The user must pick a style of film before shooting.
Photo: Stay Kids

We love our photo filter apps, especially the ones that deliver the look and quality of classic film stock. These filters will never replicate the rich tonality and texture of film, but given the cost and hassles of using it, the average person probably feels they’re not missing much.

Deepak Mantena believes we’re missing out. The creator of digital studio Stay Kids has developed an iOS photo app called Base that lets you pick from 14 different film styles before you start making pictures.

‘Shot on iPhone 6′ campaign proves humbling for young photographer

This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the "Shot on iPhone 6" ad campaign.
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6″ ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6′ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

The SHOTBOX puts a well-lit iPhone photo studio on your table

Product shots, documents and photographs can easily be documented with your smartphone camera in this collapsable tabletop studio, known as the SHOTBOX.
Product shots, documents and photographs can easily be documented with your smartphone camera in this collapsable tabletop studio, known as the SHOTBOX.
Photo: SHOTBOX

Give Aaron Johnson the chance to give you his elevator pitch and he just might convince you that you need a tabletop photo studio.

But even if you accept his points, you probably don’t have studio know-how or the room for the lights, the tripod, backdrops and a ladder.

Johnson answers with the SHOTBOX, a collapsable tabletop studio with seamless diffused lighting with a setup that can have you camera-ready in seconds. The SHOTBOX is designed for iPhone and other smartphone users who want to make simple product pictures, digitize family photos and copy documents.

iPhone 6 camera lets travel photographer pack light

This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's "Shot on iPhone 6" advertising campaign.
This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's advertising campaign.
Photo: Austin Mann

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6″ ad campaign.

 The thick Icelandic fog lifted and Austin Mann saw an otherworldly glacier emerge. Photography is a way for Mann, a Christian and a professional travel photographer, to worship god, and this was the kind of scene that spoke to him.

But to get the shot, he would have to leave his camera gear in the car for a climb on all fours down a rocky cliff. Mann put his new iPhone 6 Plus in his pocket and scrambled down to make the picture.

The shot, taken using the iPhone’s panorama mode, was among the most prominent photos featured in Apple’s “Shot on iPhone 6″ marketing campaign, a promotional blitz that began in the spring with billboards, giant banners stretched across the sides of buildings, and advertising on television and in magazines.

Brad Mangin is one of sport photography’s best shooters – even with an iPhone

Brad Mangin's portrait of a high school football player was selected for Apple's "Shot on iPhone 6" ad campaign.
Brad Mangin's portrait of a high school football player was selected for Apple's "Shot on iPhone 6" ad campaign.
Photo: Brad Mangin/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6″ ad campaign.

Brad Mangin’s friends gave him a good ribbing as “the last photographer on the planet” to carry a flip phone. They all had iPhones and couldn’t believe it took him so long to not only own one but discover the picture quality of the phone’s camera.

 
Laughter would turn to admiration in less than a year’s time. Mangin would go on to use his first iPhone to produce a robust baseball essay for Sports Illustrated and get a book deal with his iPhone pictures.