(You're reading all posts by Nicole Martinelli)
About Nicole Martinelli
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+. If you're doing something new/cool that's Apple-related, email her about it.(sorry, you need Javascript to see this e-mail address)
Why Hackers Target Small Businesses Who Use Macs, iPads & iPhones
If you’re a freelance or independent developer, designer, content jockey or two-person startup, you may not even consider yourself a small business.
But the client data on your laptop and the banking you do with your iPhone leaves you wide open as a target for hackers — and lawyers.
For Neal O’Farrell, executive director of the San Francisco nonprofit Identity Theft Council, thinking you’re too small to get serious about security is about as dumb as you can get.
Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]
![Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/04/Ken-Segall-c-Doug-Schneider-NEW1.jpg "Ken Segall (c) Doug Schneider NEW")
Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.
Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]
![Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/04/Ken-Segall-c-Doug-Schneider-NEW.jpg "Ken Segall (c) Doug Schneider NEW")
Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.
If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.
Give Your Videos And Indie Projects Award-Winning Effects With Autodesk’s New Smoke
Visual editing software Smoke may now be in the clear for prosumer or indie filmmakers.
Autodesk’s latest version of Smoke will cost $3,495 and you can run it on your MacBook Pro. While that same wad of cash may still be enough to get you a cruddy used car, that’s about one-third the $15,000 price the California-based multinational was asking for the previous version of the software released just last year. The more affordable price may put cool effects like green screens and 3D within reach.
iPhone Photography: The Best Apps, Killer Tricks And Mistakes To Avoid [Interview]
![iPhone Photography: The Best Apps, Killer Tricks And Mistakes To Avoid [Interview]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/04/Green-woman-in-More-London-1-of-1.jpg "Green woman in More London (1 of 1)")
Richard Gray teaches what may be the UK’s first college-level iPhone photography class.
Gray, a street photographer whose work you can check out under the handle “rugfoot” on Twitter, Flickr and Instagram, just wrapped up the first course in iPhoneography at the photography department of Kensington & Chelsea College in London; the next two sessions of the five-week course start April 26 and May 31.
He shared with Cult of Mac the required app downloads for the class and the four most common mistakes iPhone photo students make.
Never Miss Sh*t Your Family Says With This App
Memoir Tree is a new oral history for capturing memorable moments – including those goofy things your kids say while away at pre-school or that look on your grandfather’s face as he tells those war tales.
Although there might be more iPhone diary and journal apps than pages of the daily doings of Samuel Pepys, the folks behind Memoir Tree want their iPhone, iPod Touch and iPad app to become the app of record for schools, nursing homes, museums and at events, too.
Meet The Everyman Mac Owner Crusading To Pull Change.org’s Anti-Apple Petition [Interview]
![Meet The Everyman Mac Owner Crusading To Pull Change.org’s Anti-Apple Petition [Interview]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/03/Picture-1.jpg "Picture 1")
Mark Shields’ petition on Change.org sparked by Mike Daisey’s This American Life story earned over 250,000 online signatures and led to protests outside Apple stores across the country.
That doesn’t sit well with Paul Dost, who launched a counter petition after the TAL story was debunked. Cult of Mac reached out to Dost via email for the story behind the anti-petition petition.
Did Apple Dodge A Powder Keg In Europe With Italian Warranty Case?
Although many EU consumer laws already guarantee twice as much protection, Apple can continue to rip off customers there by selling AppleCare extended warranties.
Lawyer Carlo Piana told Cult of Mac that although Apple lost its appeal over fines for unfair business practices in an Italian court, that probably won’t affect Apple’s stance in the rest of the EU-27, although consumer laws are “harmonized” across member states.
Here’s How To Snap Award-Winning Pics With Your iPhone [Interview]
![Here’s How To Snap Award-Winning Pics With Your iPhone [Interview]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/03/A2008-IPPAWARDS-Michael_Hopkins.jpg "A2008-IPPAWARDS-Michael_Hopkins")
In the five years since the iPhone Photography Awards (IPPA) launched, the iPhone camera has gone from disappointing to out-snapping Nikon as the most popular camera on Flickr.
As the March 31 deadline for this year’s award approaches, IPPA founder Kenan Aktulun talks to Cult of Mac about his favorite pics, the distinction between good and great iPhone photos and why apps may not help you create them.
This iPad Class For Lawyers Hopes To Settle Tiffs Over BYOD [Interview]
![This iPad Class For Lawyers Hopes To Settle Tiffs Over BYOD [Interview]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/03/law.jpg "law")
Carol Gerber wants to help reconcile lawyers who bring in their own iPads to work with the IT department.
Gerber is an former bankruptcy attorney who has been imparting tech training to lawyers for a decade. On the front lines of the Bring-Your-Own-Device (BYOD) movement, she’s created an iPad class approved by the New York State Continuing Legal Education Board.
