Apple has got its fitness strategy all wrong. It sees Apple Watch as a computing platform rather than a device, and so it promotes third-party apps instead of making better built-in ones of its own.
That may be a fine strategy for Macs and iPhones, but it just does not work for watches and fitness trackers. Relying on third-party fitness apps means spending far too long staring at the spinning dots of death (the Watch equivalent of a spinning beachball), when we should be working out.
Instead of offering a range of underwhelming third-party workout apps, what Apple Watch really needs is one great built-in app that integrates with popular fitness platforms like Runtastic and MapMyRun.
If you’re feeling guilty about your festive overindulgence, you may be planning to lose some weight and get fit in the new year. Well, sorry to be a Grinch, but research suggests that only 8 percent of New Year’s resolutions are successful.
The good news is that there is a better way. One that involves steadily building healthy habits over time. There are some handy iPhone apps that can help with this, but you won’t find them in the Health & Fitness section of the App Store.
For many of us, Christmas is a time for relaxing with family, sitting in front of the TV, overindulging and generally moving as little as possible. In other words, all the things your Apple Watch hates you doing.
So if you have a nice streak going in the Activity app, chances are it is about to come to an abrupt end. And that may not be a bad thing.