Apple reportedly signed the contracts it needs to keep streaming songs from the biggest labels. However, there supposedly was no mention in the agreements of an “Apple Prime” that would bundle this company’s music and video streaming services.
Streaming music services such as Apple Music have completely taken over the music market, a new report from the Recording Industry Association of America makes clear.
The organization notes that streaming now accounts for a massive 80% of the music market in the United States. That’s up from a minuscule 7% a decade ago in 2010. In the first half of 2019, 61 million people in the US had streaming subscriptions.
Spotify’s third fiscal quarter figures show that it is growing considerably faster than Apple Music.
“We continue to feel very good about our competitive position in the market,” the streaming giant noted in a statement. “Relative to Apple, the publicly available data shows that we are adding roughly twice as many subscribers per month as they are. Additionally, we believe that our monthly engagement is roughly 2x as high and our churn is at half the rate.”
In its latest quarterly earnings, Spotify has revealed that it currently has 108 million paying subscribers. That’s approaching 2x the number who subscribe to Apple Music, which is around 60 million at present.
That’s an increase of 31% year-on-year, although it’s slightly below what the streaming music giant had been aiming for.
With streaming services like Spotify, the age of the iPod seems to be coming to a close. But we also live in the era of reboots, so it’s no surprise that the classic iPod shuffle-style player is once again relevant in the age of streaming.
More Americans pay to listen to Apple Music than Spotify. The Swedish company had been ahead since the iPhone maker got into the streaming music business back in 2015, but Apple finally closed the gap. And its growth is continuing to outpace its rival in the US.
Spotify still has many more paid subscribers globally, however.,