It’s show time! Apple confirms March 25 event at Steve Jobs Theater

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

Apple will hold its next special event on Monday, March 25, in the Steve Jobs Theater in Cupertino.

The “It’s show time” event is expected to bring a number of new services, including new TV content and a paid Apple News service. Fans have been eagerly anticipating confirmation of Apple’s next keynote, with rumors surrounding new subscription services circulating. The tagline for this one suggests it will focus on Apple’s upcoming video service, with hardware taking a backseat.

Apple’s TV streaming service may launch in April

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Apple TV
Apple's TV service will let you subscribe to other channels.
Photo: Ste Smith/Cult of Mac

The long wait for Apple’s TV streaming service might finally be coming to an end.

With a rumored March 25 event on the horizon, Apple is reportedly planning to launch its TV streaming service in April or early May, but some of the biggest names in the streaming won’t be part of the platform.

Steve Jobs Theater wins award for ‘structural artistry’

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Steve Jobs Theater
Steve Jobs theater, a true and fitting monument.
Photo: Duncan Sinfield

The Steve Jobs Theater has earned an award for Structural Artistry from The Institute of Structural Engineers.

Located on the Apple Park campus and opened last September, the theater received recognition for being the largest structure in the world solely supported by glass, and for the way in which pipes and other systems have been integrated into its roof.

Live blog: Apple unveils its biggest iPhone lineup ever

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iphones
The iPhone XS Max will be the largest iPhone Apple ever made.
Photo: Ste Smith/Cult of Mac

Apple’s most anticipated keynote of 2018 is finally here and thanks to a bevy of leaks, it might be short on surprises.

Details about the entire 2018 iPhone lineup have already surfaced online, even as Tim Cook and the gang get set to take the stage at the Steve Jobs Theater this morning.

Will Apple be able to pull out “one more thing” to wow fans? We’ll find out in just a few hours. Come on in and join Cult of Mac‘s live blog for a full breakdown on everything that is announced today.

Leaked iPhone Xr SIM card trays reveal new color options

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6.1-inch iPhone color options
This could be an early glimpse of the iPhone 9.
Photo: Slashleaks

The 2018 iPhone lineup is shaping up to be the most colorful Apple ever put out, based on new leaked images of alleged SIM card trays destined for the iPhone 9 (or iPhone Xr or Xc — whatever Apple calls it).

Photos of the SIM card trays surfaced on Twitter this morning. It’s hard to tell if they’re legit. But if they are indeed destined for Apple’s cheaper 6.1-inch iPhone model, there will be at least five color options to choose from. Including brown!

Take a look:

Don’t even think about copying Apple’s Steve Jobs Theater

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steve jobs theater
The Steve Jobs Theater as it appears today.
Photo: Apple

Apple is rightly proud of its Steve Jobs Theater on the Apple Park campus, and now it’s got the design patent to stop others copying it.

The attractive circular glass building gives way to a 1,000 underground auditorium — complete with hidden walls, high tech projection system, and leather chairs which set Apple back a reported $14,000 apiece.

Apple might drop ‘Plus’ iPhone naming scheme

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6.1-inch 2018 iPhone concept image
Apple might kill its "Plus" models.
Photo: OnLeaks

The 2018 iPhone lineup might be missing a “Plus” model when all three new iPhones are unveiled at the Steve Jobs Theater early next month.

Apple’s marketing team has reportedly been considering whether or not to ditch the Plus suffix that has been used on larger display iPhones ever since the iPhone 6 Plus came out in 2014.