Live blog: Apple unveils its biggest iPhone lineup ever


The iPhone XS Max will be the largest iPhone Apple ever made.
Photo: Ste Smith/Cult of Mac

Apple’s most anticipated keynote of 2018 is finally here and thanks to a bevy of leaks, it might be short on surprises.

Details about the entire 2018 iPhone lineup have already surfaced online, even as Tim Cook and the gang get set to take the stage at the Steve Jobs Theater this morning.

Will Apple be able to pull out “one more thing” to wow fans? We’ll find out in just a few hours. Come on in and join Cult of Mac‘s live blog for a full breakdown on everything that is announced today.

Leaked iPhone Xr SIM card trays reveal new color options


6.1-inch iPhone color options
This could be an early glimpse of the iPhone 9.
Photo: Slashleaks

The 2018 iPhone lineup is shaping up to be the most colorful Apple ever put out, based on new leaked images of alleged SIM card trays destined for the iPhone 9 (or iPhone Xr or Xc — whatever Apple calls it).

Photos of the SIM card trays surfaced on Twitter this morning. It’s hard to tell if they’re legit. But if they are indeed destined for Apple’s cheaper 6.1-inch iPhone model, there will be at least five color options to choose from. Including brown!

Take a look:

Don’t even think about copying Apple’s Steve Jobs Theater


steve jobs theater
The Steve Jobs Theater as it appears today.
Photo: Apple

Apple is rightly proud of its Steve Jobs Theater on the Apple Park campus, and now it’s got the design patent to stop others copying it.

The attractive circular glass building gives way to a 1,000 underground auditorium — complete with hidden walls, high tech projection system, and leather chairs which set Apple back a reported $14,000 apiece.

Apple might drop ‘Plus’ iPhone naming scheme


6.1-inch 2018 iPhone concept image
Apple might kill its "Plus" models.
Photo: OnLeaks

The 2018 iPhone lineup might be missing a “Plus” model when all three new iPhones are unveiled at the Steve Jobs Theater early next month.

Apple’s marketing team has reportedly been considering whether or not to ditch the Plus suffix that has been used on larger display iPhones ever since the iPhone 6 Plus came out in 2014.

Apple’s 2018 shareholder meeting will take place in Steve Jobs Theater


steve jobs theater
The Steve Jobs Theater in all its glory.
Photo: Apple

Apple’s next Annual Meeting of Shareholders will take place on Tuesday, February 2018 at the Steve Jobs Theater at the Apple Park Campus.

Due to limited seating in the venue, Apple has asked shareholders to register in advance of the meeting should they wish to attend. “We anticipate there may be more shareholders who would like to attend than we have seats to accommodate,” Apple notes.

Apple Park visitor center opens doors to the public


Apple Park
They're not waiting for the iPhone X.
Photo: Shara Tibken/Twitter

Apple opened the doors to the visitor center at Apple Park to the public this morning. And of course, there was a line to get in.

Construction is still being completed on the main campus but you can now get a first-hand view of the campus at the visitors center. The newly opened building looks a lot like a regular Apple store on the inside, except it features some products you can only buy at Apple Park.

Apple Park shines at sunset in latest drone video


Apple PArk
Apple Park is nearly complete.
Photo: Matthew Roberts

Construction on Apple Park looks to be nearly complete just weeks after the company hosted its first major keynote at the Steve Jobs Theater.

In the latest drone video, crews can be seen putting the finishing touches on landscaping work all around the campus to make it perfect for the 12,000 employees that will move into the office complex by the end of 2017. Drone pilot Matthew Roberts even got some shots of the spaceship campus at sunset with the outer ring aglow.

Take a look:

Cult of Mac Magazine: Everything Apple unveiled this week, and more!


There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.
Photo: Ste Smith/Cult of Mac

Apple’s first ever keynote at the Steve Jobs Theater last Tuesday was one for the ages as the company took the wraps off some of its most innovative products ever. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

In this week’s issue of Cult of Mac Magazine, you’ll find those stories and more. Get the latest on the new iPhone X, iPhone 8 and Apple Watch Series 3. And discover how to buy iPhone X without breaking the bank. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.