Steve Jobs Theater

Racial justice play 12 Angry Men… and Women streams free on Apple TV

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Apple Central World 3
This is the first time a play has been staged at the Steve Jobs Theater.
Photo: Apple

For the first time ever, the Steve Jobs Theater is about to become a, well, proper theater through the airing of a play filmed at the Apple Park venue usually used for Apple keynote events.

The play, 12 Angry Men… and Women, is based on the book 12 Angry Men: True Stories of Being a Black Man in America Today. It will be available to watch for free via the Apple TV app from Friday, March 26 through April 22.

The meaning of life, according to Tim Cook

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TimCook
Tim Cook's driving force won't surprise you at all.
Photo: Salesforce

Apple CEO Tim Cook sat down with Salesforce co-CEO Marc Benioff for his company’s Dreamforce conference this afternoon but instead of diving into Apple’s boring enterprise efforts, Cook was ready to discuss heavier topics.

Sitting in the Yerba Buena Center for the Arts where Apple revealed some of its biggest product updates before Apple Park was built, Cook shared his thoughts on privacy, environmental conservation, innovation, memories of Steve Jobs and what motivates him.

It’s show time! Apple confirms March 25 event at Steve Jobs Theater

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

Apple will hold its next special event on Monday, March 25, in the Steve Jobs Theater in Cupertino.

The “It’s show time” event is expected to bring a number of new services, including new TV content and a paid Apple News service. Fans have been eagerly anticipating confirmation of Apple’s next keynote, with rumors surrounding new subscription services circulating. The tagline for this one suggests it will focus on Apple’s upcoming video service, with hardware taking a backseat.

Steve Jobs Theater wins award for ‘structural artistry’

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Steve Jobs Theater
Steve Jobs theater, a true and fitting monument.
Photo: Duncan Sinfield

The Steve Jobs Theater has earned an award for Structural Artistry from The Institute of Structural Engineers.

Located on the Apple Park campus and opened last September, the theater received recognition for being the largest structure in the world solely supported by glass, and for the way in which pipes and other systems have been integrated into its roof.

Live blog: Apple unveils its biggest iPhone lineup ever

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iphones
The iPhone XS Max will be the largest iPhone Apple ever made.
Photo: Ste Smith/Cult of Mac

Apple’s most anticipated keynote of 2018 is finally here and thanks to a bevy of leaks, it might be short on surprises.

Details about the entire 2018 iPhone lineup have already surfaced online, even as Tim Cook and the gang get set to take the stage at the Steve Jobs Theater this morning.

Will Apple be able to pull out “one more thing” to wow fans? We’ll find out in just a few hours. Come on in and join Cult of Mac‘s live blog for a full breakdown on everything that is announced today.

Leaked iPhone Xr SIM card trays reveal new color options

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6.1-inch iPhone color options
This could be an early glimpse of the iPhone 9.
Photo: Slashleaks

The 2018 iPhone lineup is shaping up to be the most colorful Apple ever put out, based on new leaked images of alleged SIM card trays destined for the iPhone 9 (or iPhone Xr or Xc — whatever Apple calls it).

Photos of the SIM card trays surfaced on Twitter this morning. It’s hard to tell if they’re legit. But if they are indeed destined for Apple’s cheaper 6.1-inch iPhone model, there will be at least five color options to choose from. Including brown!

Take a look:

Don’t even think about copying Apple’s Steve Jobs Theater

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steve jobs theater
The Steve Jobs Theater as it appears today.
Photo: Apple

Apple is rightly proud of its Steve Jobs Theater on the Apple Park campus, and now it’s got the design patent to stop others copying it.

The attractive circular glass building gives way to a 1,000 underground auditorium — complete with hidden walls, high tech projection system, and leather chairs which set Apple back a reported $14,000 apiece.

Apple might drop ‘Plus’ iPhone naming scheme

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6.1-inch 2018 iPhone concept image
Apple might kill its "Plus" models.
Photo: OnLeaks

The 2018 iPhone lineup might be missing a “Plus” model when all three new iPhones are unveiled at the Steve Jobs Theater early next month.

Apple’s marketing team has reportedly been considering whether or not to ditch the Plus suffix that has been used on larger display iPhones ever since the iPhone 6 Plus came out in 2014.

Apple’s 2018 shareholder meeting will take place in Steve Jobs Theater

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steve jobs theater
The Steve Jobs Theater in all its glory.
Photo: Apple

Apple’s next Annual Meeting of Shareholders will take place on Tuesday, February 2018 at the Steve Jobs Theater at the Apple Park Campus.

Due to limited seating in the venue, Apple has asked shareholders to register in advance of the meeting should they wish to attend. “We anticipate there may be more shareholders who would like to attend than we have seats to accommodate,” Apple notes.

Apple Park visitor center opens doors to the public

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Apple Park
They're not waiting for the iPhone X.
Photo: Shara Tibken/Twitter

Apple opened the doors to the visitor center at Apple Park to the public this morning. And of course, there was a line to get in.

Construction is still being completed on the main campus but you can now get a first-hand view of the campus at the visitors center. The newly opened building looks a lot like a regular Apple store on the inside, except it features some products you can only buy at Apple Park.

Apple Park shines at sunset in latest drone video

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Apple PArk
Apple Park is nearly complete.
Photo: Matthew Roberts

Construction on Apple Park looks to be nearly complete just weeks after the company hosted its first major keynote at the Steve Jobs Theater.

In the latest drone video, crews can be seen putting the finishing touches on landscaping work all around the campus to make it perfect for the 12,000 employees that will move into the office complex by the end of 2017. Drone pilot Matthew Roberts even got some shots of the spaceship campus at sunset with the outer ring aglow.

Take a look:

Cult of Mac Magazine: Everything Apple unveiled this week, and more!

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cover
There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.
Photo: Ste Smith/Cult of Mac

Apple’s first ever keynote at the Steve Jobs Theater last Tuesday was one for the ages as the company took the wraps off some of its most innovative products ever. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

In this week’s issue of Cult of Mac Magazine, you’ll find those stories and more. Get the latest on the new iPhone X, iPhone 8 and Apple Watch Series 3. And discover how to buy iPhone X without breaking the bank. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

iPhone X supply won’t balance with demand until next year

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iPhone X
That's nowhere near enough to meet early demand.
Photo: Apple

Getting your fingers all over the iPhone X’s edge-to-edge super Retina display won’t be easy during 2017.

According to one of the most accurate Apple analysts in the game, the new tech inside the iPhone X will cause the supply of units to be severely constrained. Even though the new device doesn’t go on sale until November, Apple’s going to be facing production shortages for quite some time.

Everything Apple unveiled at its iPhone X keynote

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Tim Cook
Tim couldn't resist using Steve's favorite line in his new theater.
Photo: Apple

Apple’s first ever keynote at the Steve Jobs Theater was one for the ages as the company took the wraps off some of its most innovative products ever.

Tim Cook and his crew of executives delivered some exciting new technology today from an iPhone that unlocks just by looking at it, to an Apple Watch that isn’t dependent on an iPhone to make calls and texts. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

Here are all the new goodies that came out today:

iPhone 8 brings awesome new features at a cheaper price

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iPhone 8 Plus
The iPhone 8 Plus is an absolute stunner!
Photo: Apple

Don’t want to spend $1,000 on the iPhone X? Well, Apple’s still got a few brand new iPhones for you.

During its first-ever keynote from the Steve Jobs Theater today, Apple unveiled two new iPhones, the iPhone 8 and iPhone 8 Plus, which are essentially the sequels to last year’s models, only without as many whiz-bang features as the iPhone X.

Live blog: Apple unveils iPhone X, Apple Watch 3 and more

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Steve Jobs
With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to "inspire the next generation of creators and innovators" in the new Steve Jobs Theater.
Photo: Apple

The wait for the iPhone X is nearly over.

Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.

Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!

Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:

Steve Jobs Theater got last-minute approval for iPhone X event

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Steve Jobs Theater
Work on the Steve Jobs Theater is not entirely complete.
Photo: Duncan Sinfield

The first public showcase of Apple Park’s Steve Jobs Theater will be one of the most exciting things about today’s big iPhone X event.

Apple owns the venue, rather than having to rent a big space for the media blitz. However, gaining the necessary permission to use the Steve Jobs Theater wasn’t guaranteed.

Everything we expect Apple to unveil at its September 12 event

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Tim Cook was short on surprises at the 'Hello Again' keynote.
What will Tim surprise us with this time?
Photo: Apple

The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.

When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.

Here’s everything Apple will likely reveal.

Peek inside the incredibly extravagant Steve Jobs Theater on The CultCast

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Steve Jobs Theater
Steve Jobs theater, a true and fitting monument.
Photo: Duncan Sinfield

This week on The CultCast: A look at the new Steve Jobs Theater, a beautiful spectacle of technology and architecture, a physical manifestation of the Apple ethos, and a true and fitting monument. And like any Apple product, it packs some features that will delight you. Plus: Why it will probably be damn near impossible to purchase an iPhone 8. And we’ll pitch you our favorite gadgets, then vote on which is best, in an all new Faves ’N Raves!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Analyst: Blame Samsung for iPhone 8’s high price tag

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iPhone 7
Switching to OLED won't be cheap.
Photo: Ste Smith/Cult of Mac

Apple’s upcoming premium iPhone is likely to be its most expensive model ever — and Samsung is partly to blame, according to a reliable Apple analyst.

In his latest research note, KGI Securities analyst Ming Chi-Kuo explains to investors that Samsung currently holds a practical monopoly on the supply of OLED displays. The company is likely charging Apple a huge amount of money to make the switch from LCD modules to OLED. Apple fans probably won’t be happy with the final price tag.