Apple’s not the only tech company hopping on the original content bandwagon in 2018. Snapchat company Snap is launching new shows in partnership with Hollywood production companies. And they’re coming as soon as today.
Called “Snap Originals,” they won’t be full-length shows like Apple is busy commissioning, though. In keeping with the short-term hook that made Snapchat popular, the company is cranking out five-minute episodes shot vertically for viewing on mobile devices.