Today in Apple history: Martin Scorsese ad makes Siri look like a superstar

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Scorsese Siri
"Hey Siri, am I here to f***ing amuse you?"
Photo: Apple

July 23: Today in Apple history: Martin Scorsese Apple ad makes Siri look like a superstar July 23, 2012: Looking for the perfect spokesman for its new virtual assistant Siri, Apple turns to Martin Scorsese, the legendary filmmaker behind some of Hollywood’s most violent gangster movies.

The new television commercial shows the director using Siri voice commands to juggle his busy schedule. One in a string of celebrity-studded Siri ads, it ranks among the best.

Apple TV+ gives chilling first look at Martin Scorsese’s Killers of the Flower Moon

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Apple gives chilling first look at Martin Scorsese’s ‘Killers of the Flower Moon’
Lily Gladstone and Leonardo DiCaprio will star in Killers of the Flower Moon on Apple TV+.
Photo: Apple TV+

It should be a happy scene — a man courting a woman. But the reality is much darker. The man and woman will marry, then he’ll kill many of her relatives to get control of the oil riches they inherited. All of this will play out in Martin Scorsese’s adaptation of Killers of the Flower Moon.

The film will star Leonardo DiCaprio, Lily Gladstone and Robert De Niro — and will appear on Apple TV+. An image of DiCaprio and Gladstone in character, released Monday, offers our first glimpse of the upcoming movie.

Focusing on major movies could prime Apple TV+ for success [Opinion]

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It's the perfect time for Apple TV+ to makes its move with movies.
It's the perfect time for Apple TV+ to makes its move with movies.
Photo: riviera 2005/Flickr CC

The deal to bring legendary director Martin Scorsese’s future films to Apple TV+ sounds like a gift for movie fans who subscribe to the streaming service.

But signing Scorsese and other top filmmakers could turn out to be a shrewd and self-serving move that benefits Apple, too. Focusing on films crafted by the world’s top directors could differentiate the fledgling Apple TV+ from dominant rivals like Netflix. And it looks like Apple might be timing the market perfectly.

Apple TV+ signs first-look deal with Martin Scorsese

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Martin Scorsese is the latest star to land at Apple TV+, this time thanks to a deal with his Sikelia Productions.
Martin Scorsese is the latest star to land at Apple TV+.
Photo: Thomas Hawk/Flickr CC

The next Goodfellas or Taxi Driver might be an Apple Original. Cupertino signed Martin Scorcese’s Sikelia Productions to a first-look deal that will see him direct and produce films and TV shows for Apple TV+.

It’s the latest high-profile pact signed by Apple execs as they seek to corner the market on the world’s most talented visual creators. The company continues to hustle, buying big-name properties and signing directors, actors, producers and other top Hollywood talent to exclusive deals.

Apple previously signed multiyear deals with Ridley Scott, Leonardo DiCaprio, Alfonso Cuarón, Julia Louis-Dreyfus and Idris Elba. Snagging Scorsese adds another top-shelf visual storyteller to the mix.

Apple might step in to save Martin Scorsese’s next movie

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Killersoftheflowermoon
Scorsese says his big-budget film will feel like a western.
Photo: Rainy Day Books

Apple TV+ could become the home of Oscar-winning director Martin Scorsese’s next major film.

Scorsese’s project, Killers of the Flower Moon, is reportedly looking to find a new partner to produce or distribute the film after Paramount Pictures balked at the estimated $200 million budget.

Top 10 movies of 2014 you absolutely must watch

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2014 has been an intriguing 12 months for movies. With no obvious breakout Oscar winners (a la 12 Years a Slave) or billion-dollar box office smashes (like The Avengers), it’s easy to think it’s been a forgettable year.

But that’s not really true. Peer beneath the surface and it has, in fact, been a very strong year for movie fans — from emotional masterpieces like Richard Linklater’s Boyhood and returns-to-form like Martin Scorsese’s The Wolf of Wall Street to action-packed blockbusters such as Guardians of the Galaxy, there’s truly been something for everyone.

So what are our picks for the 10 “must see” movies of 2014? Keep reading to find out.

Scorsese’s Hugo Free With Apple’s 12 Days of Gifts App

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Here’s a reason to download Apple’s 12 Days of Gifts app if you haven’t already: the latest gift — freely downloadable using the app — is Martin Scorsese’s critically-acclaimed 2011 film Hugo.

The movie, based on Brian Selznick’s New York Times best-seller, The Invention of Hugo Cabret, tells the story of a 12-year-old boy living in the walls of a Parisian train station, who meets a down-on-his-luck toymaker, who turns out to be silent movie special effects maestro Georges Méliès (the guy that famously made this iconic short, entitled A Trip to the Moon).

New Siri Ad Has A Hidden Easter Egg From Scorsese’s Film Taxi Driver

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Apple debuted a new ad for Siri last night starring famed director Martin Scorsese. The ad is basically just Scorsese riding around in a New York City cab talking to Siri about appointments, finding friends, and traffic. Not too exciting. But if you look closely, you may have noticed an easter egg in the film pointing back to Scorsese’s early days of film making.

The number of the taxi Scorcese is riding in is “3S96,” which is the same taxi Robert De Niro’s character drove in Scorsese’s film Taxi Driver. We’re not sure if his appointments were references to any of his other films, but if you spot any other Easter Eggs in the ad let us know in the comments.

Image: Reddit