Shipments of MacBooks were up almost 20% during the second quarter of this year compared to the same period of 2018, according to a market-research firm.
And the analysts predict another 20% growth in the current quarter, buoyed by the release of the 16-inch MacBook Pro.
Apple rarely, if ever, pokes fun at its competition in ads these days. But that same lesson hasn’t been learned by Apple’s rivals — as a new Microsoft ad for the Surface Laptop 2 shows.
For the ad, Microsoft (or, rather, its ad agency) tracked down a real life guy named Mackenzie “Mac” Book from Sydney, Australia. Guess whether he prefers Microsoft or Apple’s laptop? The hint is in the fact that it’s a Microsoft ad.
One of the worst problems with the MacBook Pro and other Apple notebooks is finally going to get fixed this year.
Apple reportedly will move away from its controversial butterfly keyboard in favor of a more reliable design. And according to the best Apple analyst in the game, the new keyboard will come to the 16-inch MacBook Pro first.
Owners of recent MacBooks Pro and Air can enjoy True Tone, a great technology that uses an ambient light sensor to match the color of the Mac’s display to its surroundings. True Tone mimics a white sheet of paper, which reflects the ambient light. The goal is to avoid a cold-blue screen when you’re in a nice, warmly lit room.
True Tone is a wonderful feature, and really makes everything look better. But it’s only available on new Macs. Today we’ll see how you can fake it on older computers.
You need a 2019 MacBook Pro, but there are so many of configurations to choose from, with the top model more than twice as expensive as the base one. Naturally, Apple makes you pay extra for a faster processor, but is the additional cost worth it?
We took benchmarking scores for all the variations of the newest Mac laptop and divided them by the cost of each. The results might well surprise you.
Apple’s newest MacBook Air costs $100 less than the previous model — but how was that saving made?
It turns out Apple may have cut corners on storage to shave money off the notebook’s price tag. Tests have found new machine packs slower storage than the 2018 MacBook Air.
Apple just radically simplified its laptop lineup, rolling out great updates to the MacBook Air and MacBook Pro (and killing two models). Now the big question is, which Apple laptop is right for you? Here’s our buyer’s guide to the new MacBooks.
Find out what makes these new machines so enticing and different in this week’s issue of Cult of Mac Magazine. Grab it for free from the iOS App Store to enjoy on your iPad. Or read the rest of the best Apple news, reviews and how-tos in your browser by clicking on the headlines below.
This week on The CultCast: Big Mac updates! Apple just refreshed the MacBook Air (and dropped the price), and supercharged the 13-inch MacBook Pro. Plus: A new report says Apple will finally update the butterfly keyboard with a design we were all hoping for. And we wrap with a true story that could save you thousands: How neglecting the batteries in your tech could cost you big-time…
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Apple might not be selling the 12-inch MacBook anymore, but it’s still a terrific ultraportable — and prices are falling fast. You can also find some stellar discounts on the MacBook Pro.
It’s a great time to upgrade, then. And Cult of Mac can help you snag your new machine for even less. Here’s how.
Apple’s current laptop lineup is the simplest it’s been in a while. It consists of the 13-inch MacBook Air, and two sizes of MacBook Pro, which are almost identical apart from size.
If you want a 15-inch Apple notebook, then the choice is easy. But if you want a 13-incher, which should you pick? That’s what we’ll look at today, pitching the 13-inch MacBook Air against the 13-inch MacBook Pro.
