Apple reveals epic 3-year drive to perfect A11 bionic chip

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A11 Bionic chip is Apple's most powerful smartphone processor ever.
A11 Bionic chip is Apple's most powerful smartphone processor ever.
Photo: Apple

The new A11 processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple’s ever created, but making a processor that’s perfect for AI tasks took some big bets by Apple.

In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.

Most Apple fans have no idea what to expect from iPhone 8

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iPhone 8 render
iPhone 8 will be a huge upgrade, but most fans aren't prepared.
Photo: Quinton Theron

If you’ve been keeping up with the iPhone 8 rumors, you’ll know exactly what to expect from Apple’s big refresh this fall. But for the vast majority of fans, the upgrade will come as a huge surprise.

One survey has found that for ordinary iPhone users, the urge to upgrade is no more significant than it has been for previous, more incremental releases.

Apple has no plans to refresh the iPhone SE

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iPhone SE
Don't hold your breath for an iPhone SE upgrade.
Photo: Sam Mills/Cult of Mac

If you’re yet to adjust to a larger iPhone, it seems you’re going to get left behind. A new report claims Apple has no plans to refresh the iPhone SE, its smallest and most affordable handset, which hasn’t been properly updated since last March.

Not everyone thinks iPhone 8 will spawn the ‘supercycle’ Apple needs

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iPhone8
The iPhone 8 may struggle to beat the iPhone 6.
Photo: Imran Taylor

Pretty much everyone thinks the iPhone 8 is going to be Apple’s biggest hit to date, with some Wall Street pundits even claiming its success will transform Apple into a trillion-dollar company.

Some analysts at Deutsche Bank don’t agree, however. In a note to investors, analysts Sherri Scribner, Adrienne Colby and Jeffrey Rand write that they think “investors will be disappointed by iPhone growth in FY-18 and FY-19.” Here’s why.

Virgin Mobile innovates by going iPhone-only

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iPhone 7
Virgin is going all-in on the iPhone.
Photo: Ste Smith/Cult of Mac

In an effort to regain relevancy in the ridiculously competitive mobile network space, Virgin Mobile CEO Richard Branson revealed today that his company is going all-in on iPhone.

Virgin Mobile is set to become the first-ever iPhone-only carrier and to kick things off the company is offering a deal for Apple fans that just might convince them to switch from one of the major networks.

Week’s best Apple deals: Save tons by buying third-party!

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Looking for Apple deals? Sometimes it doesn't pay to go straight to the source.
Looking for Apple deals? Sometimes it doesn't pay to go straight to the source.
Photos: Apple, Belkin, Dynex

It’s no secret that Apple is expensive, which is why sometimes it’s a great idea to buy Apple items and Apple-compatible accessories elsewhere. See such deals on Apple Watch bands, cables and hardware in this week’s roundup of the best Apple deals.

32GB iPhone 6 is now on sale in the U.K.

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Cheaper than iPhone 7, bigger than iPhone SE.
Cheaper than iPhone 7, bigger than iPhone SE.
Photo: Jim Merithew/Cult of Mac

If you want an affordable iPhone, but you don’t want to settle for a 4-inch iPhone SE, you might want to check out Apple’s relaunched 32GB iPhone 6.

It originally made its debut in emerging markets back in March, then in the U.S. — and now you can buy it in the United Kingdom.

iPhone 8 sales could benefit from upgrade wave

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iPhone 8 rear shell
Ready for a new iPhone? This is supposedly a leaked photo of an iPhone 8's rear shell.
Photo: Weibo

The 10th anniversary of the iPhone will likely be good for iPhone 8 sales. But another sales bump could come from users long overdue for an upgrade.

Data from the Boston analytics firm Localytics shows 28 percent of all iPhone users own an iPhone 6, which will turn 3 this fall. Almost 16 percent are still using the iPhone 5 and 5s handsets.