Apple’s iOS platform has continued to be the top platform for users who actually like to buy stuff via their smartphone, says a new study from Forrester. Consumers with iOS devices are 30% more likely to buy something via their device, than Android users.
Even though iOS is where more of the money is at, Android isn’t getting ignored by U.S. companies. Forrester’s study also reported that 96% of ebusiness professionals surveyed for the study plan to launch a native or hybrid Android app by the end of 2013, while 99% said they plan to do the same for iOS.