Apple TV+ still struggles to find an audience

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Apple TV+ has yet to cut into the lead of well-established streaming video services.
Apple TV+ emphasizes that it offers only original programming. But so far that’s not working.
Photo: Apple

Apple TV+ has just a tiny fraction of the U.S. streaming video market, according to a market-research firm. Even nine months after its launch, it’s well behind well-established rivals like Netflix and even the other newcomer, Disney+.

Dystopia doesn’t get any more disturbing than The Handmaid’s Tale [What We’re Into]

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In The Handmaid's Tale, Elisabeth Moss makes the nightmare real.
The Handmaid's Tale centers on Offred (played by Elisabeth Moss).
Photo: George Kraychyk/Hulu

What We're Into bug If you thought life during COVID-19 lockdown seems awful, trust me — it’s got nothing on Gilead. That’s the fictional setting of The Handmaid’s Tale, a riveting dystopian TV show that’s racked up awards for Hulu since its 2017 debut on the streaming service.

I’ve burned my way through the first season, and I can’t take my eyes off this terrifying vision of a perverted future.

Apple TV+ is still a long way from winning viewers’ hearts

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Apple TV+ is free to everyone who buys a new iPhone, Mac or iPad.
Although people generally like Apple TV+, they like rival streaming services more.
Photo: Apple

Apple TV+ won an accolade no one wants: it’s the streaming video service viewers are most likely to cancel once it stops being free.

Still, satisfaction with Apple’s offering is fairly high, according to survey results revealed on Friday. But people like almost all its competitors more.

ViacomCBS readies new streaming service to compete with Netflix and Apple TV+

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CBS
CBS All Access was one of the first TV streaming services to launch.
Photo: CBS

Apple TV+ is about to get even more competition in the form of a new streaming service currently in development by ViacomCBS.

Now that the Viacom and CBS merger was approved at the end of 2019, a new report claims company execs are plotting a way to combine the current CBS All Access service with Viacom’s assets, among which are Paramount’s trove of over 3,600 movies.

Disney+ already has 28.6 million subscribers in 3 months

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Disney-Plus
Disney+ is a massive hit.
Photo: Disney

The Walt Disney Company just unleashed its first quarterly earnings report for 2020 revealing that its Disney+ streaming service is off to an impressive start.

Paid subscribers for Disney+ more than doubled from 10 million during the first week of availability, to 26.5 million users by the end of 2019. CEO Bob Iger said the service has continued growing since then and currently has 28.6 million subscribers as of today.

AT&T lost $1.2 billion last quarter building HBO Max

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HBO Max
Anyone who enjoys binging Friends episodes better learn this name.
Photo: Cult of Mac

Executives at AT&T have quickly learned that building a streaming service to compete with Apple TV+ and Netflix isn’t going to be cheap. During the company’s latest earnings call, AT&T revealed that it has already lost $1.2 billion during the creation process of HBO Max that is set to launch this May.

Apple TV+ subscriber numbers could be stronger than many think

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple TV+ is off to a roaring start, it seems.
Photo: Apple

A new analyst report suggests 33.6 million customers were ready and waiting to subscribe to Apple TV+ before its November launch and estimates that number could grow to 40 million subscribers by the end of this year.

If accurate, the numbers from TV industry market analyst Ampere Analysis would put Apple TV+ ahead of Hulu and Disney+, and already at more than 50% of Netflix in the United States.

Avoid annoying geo-restrictions on streaming services [Deals]

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Getflix
Easily bypass any location-based restrictions on all your favorite streaming content.
Photo: Cult of Mac Deals

Just because you’re in another country shouldn’t mean you can’t watch your favorite shows and movies. So it’s a bummer when Hulu. HBO, or Amazon says the country you’re in doesn’t support their content. With this simple tool, you can avoid that annoyance and get back to binging anywhere in the world.

Ex-Netflix exec thinks Apple TV+ will have no problem competing

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Former Hulu and Netflix executive thinks Apple TV+ is making all the right moves.
Photo: Apple

A former Netflix and Hulu executive thinks that Apple TV+ has a good shot at holding its own against its streaming TV rivals.

Despite the increasingly crowded streaming landscape, Simon Gallagher said that Apple is making all the right moves for success.