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Netflix plans to join wave of streaming price increases

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As part of a trend among streaming services, Netflix will jack up the price of ad-free streaming soon.
As part of a trend among streaming services, Netflix will jack up the price of ad-free streaming soon.
Photo: Netflix

With the writers and actors strikes now over if tentative agreements hold, Netflix plans to raise its ad-free streaming subscription price soon, joining other streaming platforms in doing so, a report said Tuesday.

Disney+ price jumps sharply

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Disney+.standalone.logo
You'll be paying more to stream Disney, Marvel and Star Wars series.
Photo: The Walt Disney Company

Disney will soon hike the monthly subscription price of its streaming service almost 40%. When Disney+ first launched, it was one of the cheapest streaming streaming services. Not for much longer.

The company also increased the cost of Hulu and ESPN+.

Hulu adds SharePlay support on iPhone and iPad

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Hulu adds SharePlay support
Enjoy Hulu content with your friends, wherever they may be.
Image: Hulu/Cult of Mac

Hulu today joined the list of third-party video streaming services that offer SharePlay support on iPhone and iPad.

Its latest app update gives viewers the ability to enjoy movies and TV shows with their friends over FaceTime while everyone stays in sync. It also adds the ability to easily switch between channels for Live TV users.

Apple TV+ share of streaming market just keeps growing

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Apple TV+ has a growing chunk of the U.S. streaming market. Netflix does not.
Photo: Apple

Apple TV+ garners 5% of the U.S. streaming video market, according to a company that follows the industry. While that makes Apple TV+ a small player, the service started 2021 with just a 3% share, so the year saw significant growth.

Its two largest rivals, Netflix and Amazon Prime Video, saw drops in their shares of the streaming market in 2021.

Apple TV+ is the only streaming service that takes your privacy seriously

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Spatial audio for Apple TV in tvOS 15
Most streaming services are watching you while you watch them.
Photo: Apple

Almost every video streaming service except Apple TV+ is selling your data to third-party companies and tracking your viewing habits for targeted ads. A new report from Common Sense Media exposes the loose privacy policies employed by most streaming providers, including Amazon and Netflix.

“Many viewers know that free streaming apps are most likely selling their personal information, but most viewers may not know that most paid sub‐ scription streaming apps are also selling users’ data,” warns the report.

Long and fraught: The path to success for Apple TV+

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Apple TV+ Autumn 2021: Apple TV+ has some big shows coming this year.
Apple TV+ has some big shows coming this year.
Photo: Apple TV+

A year and a half in, Apple TV+ remains something of a black box. Ever since the streaming video service’s launch in November 2019, Cupertino has refused to reveal hard data about just how well Apple TV+ is doing.

In some respects, the future looks promising. Apple TV+ continues to add high-profile projects to its production queue. Apple TV+ shows and movies continue to rack up awards. And upcoming originals like an epic sci-fi adaptation of Isaac Asimov’s Foundation and the second season of surprise hit Ted Lasso are generating buzz.

Plus, with the original one-year free trials ending — and new free Apple TV+ trials slashed to just three months — the $4.99-a-month streaming service seems increasingly confident about its value proposition for viewers.

Still, the Apple TV+ library continues to be dwarfed by rivals like Netflix and Disney+.

So what does the future hold? And what does “success” look like for Apple TV+ anyway? Cult of Mac asked the Entertainment Strategy Guy, a pseudonymous entertainment executive who writes about the business, how Apple TV+ is faring and what to expect next. His responses have been lightly edited for clarity.

Apple hires a top dealmaker who worked for Quibi, Hulu, and Disney

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Tim Connolly LinkedIn
Connolly recently updated his LinkedIn profile.
Photo: LinkedIn

Apple has hired a former executive who worked for shortform video service Quibi, in addition to Hulu and Disney, to work on growing its video-focused endeavors.

Spotted by the UK’s Telegraph newspaper, Tim Connolly recently updated his LinkedIn profile to reflect his job at Apple. It’s not evident exactly when he started working in the new role.

Apple TV+ still struggles to find an audience

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Apple TV+ has yet to cut into the lead of well-established streaming video services.
Apple TV+ emphasizes that it offers only original programming. But so far that’s not working.
Photo: Apple

Apple TV+ has just a tiny fraction of the U.S. streaming video market, according to a market-research firm. Even nine months after its launch, it’s well behind well-established rivals like Netflix and even the other newcomer, Disney+.

Dystopia doesn’t get any more disturbing than The Handmaid’s Tale [What We’re Into]

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In The Handmaid's Tale, Elisabeth Moss makes the nightmare real.
The Handmaid's Tale centers on Offred (played by Elisabeth Moss).
Photo: George Kraychyk/Hulu

What We're Into bug If you thought life during COVID-19 lockdown seems awful, trust me — it’s got nothing on Gilead. That’s the fictional setting of The Handmaid’s Tale, a riveting dystopian TV show that’s racked up awards for Hulu since its 2017 debut on the streaming service.

I’ve burned my way through the first season, and I can’t take my eyes off this terrifying vision of a perverted future.

Apple TV+ is still a long way from winning viewers’ hearts

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Apple TV+ is free to everyone who buys a new iPhone, Mac or iPad.
Although people generally like Apple TV+, they like rival streaming services more.
Photo: Apple

Apple TV+ won an accolade no one wants: it’s the streaming video service viewers are most likely to cancel once it stops being free.

Still, satisfaction with Apple’s offering is fairly high, according to survey results revealed on Friday. But people like almost all its competitors more.

ViacomCBS readies new streaming service to compete with Netflix and Apple TV+

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CBS
CBS All Access was one of the first TV streaming services to launch.
Photo: CBS

Apple TV+ is about to get even more competition in the form of a new streaming service currently in development by ViacomCBS.

Now that the Viacom and CBS merger was approved at the end of 2019, a new report claims company execs are plotting a way to combine the current CBS All Access service with Viacom’s assets, among which are Paramount’s trove of over 3,600 movies.

Disney+ already has 28.6 million subscribers in 3 months

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Disney-Plus
Disney+ is a massive hit.
Photo: Disney

The Walt Disney Company just unleashed its first quarterly earnings report for 2020 revealing that its Disney+ streaming service is off to an impressive start.

Paid subscribers for Disney+ more than doubled from 10 million during the first week of availability, to 26.5 million users by the end of 2019. CEO Bob Iger said the service has continued growing since then and currently has 28.6 million subscribers as of today.

AT&T lost $1.2 billion last quarter building HBO Max

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HBO Max
Anyone who enjoys binging Friends episodes better learn this name.
Photo: Cult of Mac

Executives at AT&T have quickly learned that building a streaming service to compete with Apple TV+ and Netflix isn’t going to be cheap. During the company’s latest earnings call, AT&T revealed that it has already lost $1.2 billion during the creation process of HBO Max that is set to launch this May.

Apple TV+ subscriber numbers could be stronger than many think

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple TV+ is off to a roaring start, it seems.
Photo: Apple

A new analyst report suggests 33.6 million customers were ready and waiting to subscribe to Apple TV+ before its November launch and estimates that number could grow to 40 million subscribers by the end of this year.

If accurate, the numbers from TV industry market analyst Ampere Analysis would put Apple TV+ ahead of Hulu and Disney+, and already at more than 50% of Netflix in the United States.

Avoid annoying geo-restrictions on streaming services [Deals]

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Getflix
Easily bypass any location-based restrictions on all your favorite streaming content.
Photo: Cult of Mac Deals

Just because you’re in another country shouldn’t mean you can’t watch your favorite shows and movies. So it’s a bummer when Hulu. HBO, or Amazon says the country you’re in doesn’t support their content. With this simple tool, you can avoid that annoyance and get back to binging anywhere in the world.

Ex-Netflix exec thinks Apple TV+ will have no problem competing

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Former Hulu and Netflix executive thinks Apple TV+ is making all the right moves.
Photo: Apple

A former Netflix and Hulu executive thinks that Apple TV+ has a good shot at holding its own against its streaming TV rivals.

Despite the increasingly crowded streaming landscape, Simon Gallagher said that Apple is making all the right moves for success.

Disney reveals $13 bundle with ESPN+, Hulu and Disney+

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Disney+ is live and ready to download from the App Store
Disney+ launches in November.
Photo: Disney

Apple TV+ and Netflix are about to get some serious competition from Disney’s upcoming streaming bundle that will combine three services into one.

Disney CEO Bob Iger revealed to investors during the company’s third-quarter earnings call today that customers will be able to get Disney+, Hulu, and ESPN+ for $12.99, the same price as Netflix.

AT&T gives free Spotify Premium to unlimited subscribers

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Spotify discover weekly, daily mix, playlists, and sharing features
This should help Spotify grow its subscriber base.
Photo: Ian Fuchs

AT&T is ready to sweeten the deal for some of its monthly subscribers by offering free Spotify premium as of its new entertainment perks.

The carrier revealed its new entertainment perks today that also gives customers the option to choose HBO, Cinemax, Showtime, Starz or Pandora as their free entertainment options. Even if you don’t have a qualifying wireless plan, you can still get some other Spotify perks.

Hulu 4K streaming comes back to Apple TV

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Apple TV Siri Remote
Hulu subscribers should seriously consider an Apple TV 4K.
Photo: Ste Smith/Cult of Mac

The latest Apple TV is one of just two devices that can stream Hulu programming in 4K. Still, until recently there were none.

Watching Hulu shows in Ultra HD is a feature that was removed last year, but now it’s back for a very limited selection of shows and players, including one of Apple’s.

AT&T’s rival for Apple TV+ might cost just $17 per month

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AT&T's WatchTV combines streaming TV channels with unlimited data.
AT&T has a war chest of great content.
Photo: AT&T

AT&T’s upcoming video streaming service is taking different shape after the company reportedly abandoned plans to create a three-tiered service.

The service allegedly has a launch date slated for later this year and will compete directly with Netflix, Apple TV+, Disney+ and others. Instead of selling HBO, Cinemax and the Warner Bros. TV and movie library separately, AT&T’s will package them altogether. And the price point could be the best feature.

Disney takes over Hulu as Apple TV+ competition builds

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Hulu
Live sports could be Hulu’s biggest selling point.
Photo: Hulu

The Walt Disney Company now owns not one, but two TV streaming services.

After partnering with various media companies on Hulu for years, Disney has slowly been buying up its partners’ stake in the streaming service. Its recent acquisition of 21st Century Fox gave it 60% ownership, but Disney just revealed that it struck a deal with Comcast that will give it complete ownership of Hulu.

Apple’s newest services lack ‘depth,’ analysts warn

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Photo: Apple

Apple’s newest services don’t deliver the “depth” investors want to see as iPhone sales fall for the Cupertino company.

Some analysts are particularly disappointed with the upcoming Apple TV+ video streaming service. They don’t believe Apple has any hope of competing with Netflix.