Tim Cook doesn’t censor Apple TV+ shows

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Tim Cook talks up the potential of Apple TV+ to change the world.
Apple CEO Tim Cook isn’t telling the people creating Apple TV+ shows how to do their jobs.
Photo: Apple

Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.

Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”

Eddy Cue insists Apple’s TV streaming service isn’t too late

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Eddy Cue
Eddy Cue is the boss of Apple's Services division.
Photo: CNBC

Apple has some big designs on television with its Apple TV+ service. But Eddy Cue, SVP of Internet Software and Services, admits the company didn’t have much expertise on the subject of TV when it started its latest project.

That’s now changed, Cue says, and Apple is focused on “creating the best” content possible. And he doesn’t think it’s left it too late, either.

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing

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ibooks_cloud_2x
Eddy Cue defended Apple's e-book pricing in a 2013 antitrust trial targeting the iBooks Store.
Photo: Apple

June 13: Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing June 13, 2013: Eddy Cue takes the stand to defend Apple’s business strategy in an antitrust case against Cupertino regarding e-book pricing.

Cue, Apple’s senior vice president of internet software and services, is the Apple exec in charge of the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.

’Hundreds’ working to make Apple News+ best for magazines

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Apple News+
News+ has become a big focus for Apple.
Photo: Apple

Apple has “hundreds” of people working to make Apple News+ the best place to read your favorite magazines.

The company has received lots of “great feedback” from many of its publishing partners, it revealed today. And some of them have special things planned for upcoming issues designed especially for Apple News+.

Inside Apple’s failed negotiations with NYT and WaPo

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Apple News+
Some aren't happy with Apple's tactics.
Photo: Apple

Apple put a ton of pressure on The New York Times and Washington Post to join Apple News+ before the new service was unveiled at a media event last week.

Details have surfaced of Apple’s negotiations with the two major publishers, revealing Apple media boss Eddy Cue was adamant about getting the two papers on board. Both companies declined Apple’s offer, but the New York Times’ COO hinted that the newspaper of record could possibly join the service in the future.

Apple’s ‘Sports Ball’ team could change the way you watch games

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue is one of the biggest sports fans at Apple.
Photo: SF Chronicle/Twitter

Apple appears to be planning to become a bigger influence in the world of watching sports as it prepares to announce its TV streaming service next week.

The iPhone-maker invited Sports Illustrated inside its geeky “Sports Ball Room” where a team of employees track pretty much every major and minor sports game in progress. While competitors like Facebook and Amazon are pursuing exclusive rights to air certain games, Apple is taking a different approach. It wants to curate all the must-see moments and alert subscribers when they’re happening.

Apple video service might force Disney CEO out of board seat

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Bob Iger
Disney Chairman and CEO, Robert A. Iger.
Photo: (Disney/ABC/ Heidi Gutman)

Disney CEO Bob Iger’s seat on Apple’s board of directors might be at risk as both companies pursue video streaming services.

Apple hasn’t asked Iger to step down yet, but a new report shines light on what could soon become a very conflicted relationship. Disney and Apple have enjoyed close ties ever since Disney bought Pixar from Steve Jobs. Now it looks like the two companies are about to become close rivals.

Today in Apple history: Steve Jobs wins posthumous Grammy

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Cue
Steve Jobs' death caused an outpouring of support.
Photo: Grammys

February 12: Today in Apple history February 12, 2012: Months after his untimely death, Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.

Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”

Today in Apple history: iCloud takes our files and photos to the sky

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Steve Jobs shows iCloud to the world.
Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

October 12: Today in Apple history October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.