Today in Apple history: iCloud takes our files and photos to the sky

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Steve Jobs shows iCloud to the world.
Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

October 12: Today in Apple history: With iCloud launch, Apple moves beyond its digital hub strategy October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.

Today in Apple history: Steve Jobs acknowledges MobileMe failure

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MobileMepic
MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple history: Steve Jobs acknowledges MobileMe failure August 4, 2008: Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

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app-store
Back in 2011, Eddy Cue suggested charging some developers significantly more than current 30% fee.
Photo: Apple

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing

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Eddy Cue defended Apple's e-book pricing in a 2013 antitrust trial targeting the iBooks Store.
Photo: Apple

June 13: Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing June 13, 2013: Eddy Cue takes the stand to defend Apple’s business strategy in an antitrust case against Cupertino regarding e-book pricing.

Cue, Apple’s senior vice president of internet software and services, is the Apple exec in charge of the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.

Culver City Apple employee tests positive for COVID-19

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Apple Culver City
Apple video's new home in Culver City.
Photo: Culver City Planning Dept.

Apple employees at the company’s Culver City offices may have been exposed to COVID-19 after an employee tested positive for the virus. Culver City is Apple’s entertainment hub where much of the work on Apple TV+ and Apple Music is done.

Today in Apple history: Steve Jobs wins posthumous Grammy

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Cue
Steve Jobs' death caused an outpouring of support.
Photo: Grammys

February 12: Today in Apple history February 12, 2012: Months after his untimely death, Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.

Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”

Eddy Cue and Paul McCartney watch the Super Bowl together

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Cue McCartney
"Hey Cue // don't be afraid."
Screenshot: Super Bowl/NFL

Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.

Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!

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App Store
Apple apps no longer dominate App Store search results.
Photo: Ste Smith/Cult of Mac

Tim Cook doesn’t censor Apple TV+ shows

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple CEO Tim Cook isn’t telling the people creating Apple TV+ shows how to do their jobs.
Photo: Apple

Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.

Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”