Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.
Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”
Apple has some big designs on television with its Apple TV+ service. But Eddy Cue, SVP of Internet Software and Services, admits the company didn’t have much expertise on the subject of TV when it started its latest project.
That’s now changed, Cue says, and Apple is focused on “creating the best” content possible. And he doesn’t think it’s left it too late, either.
Apple Music passed a milestone: it has 60 million subscribers worldwide. That’s a 20% increase in just over a year.
This news comes straight from the mouth of Eddy Cue, who heads up Apple’s streaming music efforts.
June 13, 2013: Eddy Cue takes the stand to defend Apple’s business strategy in an antitrust case against Cupertino regarding e-book pricing.
Cue, Apple’s senior vice president of internet software and services, is the Apple exec in charge of the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.
Apple has “hundreds” of people working to make Apple News+ the best place to read your favorite magazines.
The company has received lots of “great feedback” from many of its publishing partners, it revealed today. And some of them have special things planned for upcoming issues designed especially for Apple News+.
Apple put a ton of pressure on The New York Times and Washington Post to join Apple News+ before the new service was unveiled at a media event last week.
Details have surfaced of Apple’s negotiations with the two major publishers, revealing Apple media boss Eddy Cue was adamant about getting the two papers on board. Both companies declined Apple’s offer, but the New York Times’ COO hinted that the newspaper of record could possibly join the service in the future.
Apple appears to be planning to become a bigger influence in the world of watching sports as it prepares to announce its TV streaming service next week.
The iPhone-maker invited Sports Illustrated inside its geeky “Sports Ball Room” where a team of employees track pretty much every major and minor sports game in progress. While competitors like Facebook and Amazon are pursuing exclusive rights to air certain games, Apple is taking a different approach. It wants to curate all the must-see moments and alert subscribers when they’re happening.
Disney CEO Bob Iger’s seat on Apple’s board of directors might be at risk as both companies pursue video streaming services.
Apple hasn’t asked Iger to step down yet, but a new report shines light on what could soon become a very conflicted relationship. Disney and Apple have enjoyed close ties ever since Disney bought Pixar from Steve Jobs. Now it looks like the two companies are about to become close rivals.
February 12, 2012: Months after his untimely death, Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”
October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.
iCloud’s arrival marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.
