| Cult of Mac

Apple exec says Google is iPhone default search engine because it’s ‘the best’


Eddy Cue, Apple VP of Services
Apple VP Eddy Cue got the unenviable task of defending Apple's deals with Google.
Photo: Apple

Apple made Google the default search engine for the Safari web browser on iPhone and Mac because it’s the best option, not because Google paid billions of dollars for the prime placement, according to a top Apple executive.

Eddy Cue, Apple’s senior vice president of services, made the claim Tuesday during testimony in the antitrust trial United States et al v. Google LLC. Cue also told the court that Apple’s deal with Google doesn’t violate his company’s oft-stated position on protecting user privacy.

Today in Apple history: Steve Jobs acknowledges MobileMe failure


MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple history: Steve Jobs acknowledges MobileMe failure August 4, 2008: Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing


Eddy Cue took the stand to testify about Apple's e-book pricing in a 2013 antitrust trial targeting the iBooks Store.
Photo: Apple

June 13: Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing June 13, 2013: Apple exec Eddy Cue takes the stand to defend the company’s iBooks business strategy in an antitrust case regarding e-book pricing.

Cue, Apple’s senior vice president of internet software and services, runs the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.

Today in Apple history: Steve Jobs wins posthumous Grammy


Steve Jobs' death caused an outpouring of support.
Photo: Grammys

February 12: Today in Apple history February 12, 2012: Months after his untimely death, Apple co-founder Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.

Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”

Today in Apple history: iCloud takes our files and photos to the sky


Steve Jobs shows iCloud to the world.
Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

October 12: Today in Apple history: With iCloud launch, Apple moves beyond its digital hub strategy October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.

Apple wants to make more money from streaming and advertising


An Apple One bundle might be announced in September. Or October.
Eddy Cue wants Apple to make more money from its streaming and advertising businesses.
Photo: Ed Hardy/Cult of Mac

Eddy Cue, Apple’s SVP of Services, is reportedly looking to restructure the company’s offerings to make a more significant push in streaming and advertising.

Apple’s services business has been growing rapidly over the last few years. It currently boasts more than 825 million paid subscribers.

Eddy Cue joins Duke University’s Board of Trustees


Cue has a long involvement with Duke University.
Photo: Duke University

At age 56, Eddy Cue is going back to school. Kind of. Cue, who is Apple’s senior vice president of Internet Software and Services, has been announced a member of the Duke University Board of Trustees, university officials announced Thursday.

Cue attended Duke in the 1980s, studying computer science and economics. Duke has played a big part in his life. Not only did he meet his wife there, but both his sons, Adam and Spencer, studied computer science at Duke. Cue is a big fan of Duke basketball and attends many of the games. He has previously been involved with the Duke Technology Scholar program, encouraging women to study computer science and electrical engineering.

Apple once considered increasing App Store commissions to 40%


Back in 2011, Eddy Cue suggested charging some developers significantly more than current 30% fee.
Photo: Apple

Apple’s 30% commission on certain apps is one of the main areas Apple CEO Tim Cook was grilled on during Wednesday’s U.S. House Judiciary antitrust subcommittee hearing.

However, according to internal emails revealed as part of the inquiry, Apple previously considered increasing its cut from 30% to 40% in some cases.

Culver City Apple employee tests positive for COVID-19


Apple Culver City
Apple video's new home in Culver City.
Photo: Culver City Planning Dept.

Apple employees at the company’s Culver City offices may have been exposed to COVID-19 after an employee tested positive for the virus. Culver City is Apple’s entertainment hub where much of the work on Apple TV+ and Apple Music is done.

Eddy Cue and Paul McCartney watch the Super Bowl together


Cue McCartney
"Hey Cue // don't be afraid."
Screenshot: Super Bowl/NFL

Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.

Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!