Today in Apple history: iCloud takes our files and photos to the sky

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Steve Jobs shows iCloud to the world.
Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

October 12: Today in Apple history October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.

Siri gets a new boss

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siri ios 11
Siri has received a lot of love in the latest iOS 11 and macOS High Sierra update.
Photo: Cult of Mac

Apple’s digital assistant is under new management.

Along with updating its corporate leadership page to include its two newest VPs, Apple also revealed that it has replaced Eddy Cue as Siri’s boss and given the task over to software VP Craig Federighi.

Should Apple abandon original video? [Friday Night Fight]

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Will Carpool Karaoke: The Series be Apple's first hit?
Will Carpool Karaoke: The Series be Apple's first hit?
Photo: Apple

This coming Tuesday Apple is set to debut its newest original TV show Carpool Karaoke: The Series, but with Planet of the Apps being such a dud, some of us at Cult of Mac are questioning whether Apple has anything to gain by making mediocre TV shows.

During Apple’s Q3 earnings call this week, Tim Cook said Apple will continue to explore original content for Apple Music. Can Apple actually make great TV shows, or is it losing focus on what’s more important?

Join us in this week’s Friday Night Fight as we discuss Apple’s media ambitions:

Today in Apple history: Steve Jobs acknowledges MobileMe failure

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MobileMepic
MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple historyAugust 4, 2008: Steve Jobs acknowledges mistakes in launching MobileMe, spinning the bungled cloud service rollout as a learning opportunity for Apple.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Your chance to lunch with Eddy Cue at Apple Park

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Eddy Cue
Eddy Cue is auctioning off another charity lunch.
Photo: CNBC

Eddy Cue really likes helping out charities. Either that or he really enjoys lunches with fans.

That’s based on the fact that, just weeks after his last charity auction offering lunch to one lucky Apple fan ended, Apple’s senior vice president of Internet Software and Services is auctioning off yet another charity lunch date — this time to benefit the charity Autism Movement Therapy.

Apple wants records labels to take smaller cut of streaming revenues

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apple music app
Music streaming has been a life saver for record labels.
Photo: Ste Smith/Cult of Mac

Negotiations for new Apple Music deals are currently underway with record labels and this time around Apple wants to come away with a much bigger cut of the revenue after overpaying for the last two years.

The company is likely to get its wish too, according to a new report that reveals the labels are supposedly open to the possibility of taking a smaller share as long as Apple Music is able to continue growing.

Eddy Cue puts himself (and lunch at Apple Park) up for auction

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Eddy Cue
How could you resist lunch with this man?
Photo: CNBC

Do you a) like Eddy Cue, b) want a sneak peak of Apple’s spectacular new Apple Park campus, and c) have a truckload of money to spend?

If the answer to this is “all of the above” then you might be interested to hear of a new Charitybuzz’s latest auction — offering a lunch date with Apple’s senior vice president of Internet Software and Services.

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing

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Eddy Cue defended Apple's e-book pricing in a 2013 antitrust trial targeting the iBooks Store.
Photo: Apple

Jun13 June 13, 2013: Eddy Cue takes the witness stand to testify in the Department of Justice’s antitrust case against Apple regarding e-book pricing in the iBooks Store.

As the Apple exec in charge of the iBooks initiative, Cue’s testimony is vital to a case in which potential damages climb well into the nine-figure mark.