Album covers take center stage in the latest ad for Apple Music. The funky new video that was pushed to Apple’s YouTube channel this morning features an eclectic collection of quick art shots inspired by the likes of Fleetwood Mac, Sia, Eminem, Drake, FKA Twigs and many more.
Apple Music has already racked up more than 30 million paid subscribers, but according to boss Jimmy Iovine, the company still has a long way to go before its satisfied with its streaming service.
The former Beats CEO turned Apple exec sat down for a new interview along with Beats 1 DJ Zane Lowe to talk about the future of the service. During the wide-ranging discussion, the Apple Music team revealed how it thinks music streaming has to change in order to dominate free rivals like YouTube.
Jimmy Iovine wants people to pay for music again and he’s got a plan that just might work: make free music streaming suck.
The Apple exec and music industry legend sat down for a new wide-ranging interview, during which Iovine lamanted that artists aren’t getting paid enough for their music anymore. And it’s mostly Spotify and YouTube’s fault.
Drake’s latest album, More Life, shattered single-day streaming records during its first 24 hours of availability on Apple Music and Spotify this week, putting it on track to break every streaming record to date.
Apple’s war with Spotify for exclusives can be a great thing for artists, according to three time Grammy winner Chance the Rapper.
In a series of tweets posted this morning, Chance the Rapper elaborated on his music with Apple Music and revealed how much the company paid him for exclusive access to his award-winning album Coloring Book.
The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.
Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.