Apple gives Drake blank check to make films

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Drake talks Apple Music at WWDC.
Drake and Apple have been close for years.
Photo: Apple

Apple plans to use Toronto rapper Drake to dominate an all-new domain: original video.

In a new interview, Drake revealed that he has several video projects in the works with both Apple and Netflix that he plans to tackle over the next year while taking a break from music.

Apple Music gets an anthem in funky new ad

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Apple Music
Of course Drake is in the new Apple Music ad.
Photo: Apple

Album covers take center stage in the latest ad for Apple Music. The funky new video that was pushed to Apple’s YouTube channel this morning features an eclectic collection of quick art shots inspired by the likes of Fleetwood Mac, Sia, Eminem, Drake, FKA Twigs and many more.

Check it out:

How Jimmy Iovine plans to save Apple Music’s ‘soul’

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Iovine
Apple Music boss Jimmy Iovine at WWDC 2015.
Photo: Apple

Apple Music has already racked up more than 30 million paid subscribers, but according to boss Jimmy Iovine, the company still has a long way to go before its satisfied with its streaming service.

The former Beats CEO turned Apple exec sat down for a new interview along with Beats 1 DJ Zane Lowe to talk about the future of the service. During the wide-ranging discussion, the Apple Music team revealed how it thinks music streaming has to change in order to dominate free rivals like YouTube.

Jimmy Iovine says free music streaming is screwing artists

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apple-music
Apple Music doesn't have a free tier.
Photo: Apple

Jimmy Iovine wants people to pay for music again and he’s got a plan that just might work: make free music streaming suck.

The Apple exec and music industry legend sat down for a new wide-ranging interview, during which Iovine lamanted that artists aren’t getting paid enough for their music anymore. And it’s mostly Spotify and YouTube’s fault.

Chance the Rapper reveals how much Apple Music paid for Coloring Book

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Chance The Rapper performing at Wireless Festival Birmingham 2014.
Chance The Rapper performing at Wireless Festival Birmingham 2014.
Photo: Daniel Gregory/Flickr

Apple’s war with Spotify for exclusives can be a great thing for artists, according to three time Grammy winner Chance the Rapper.

In a series of tweets posted this morning, Chance the Rapper elaborated on his music with Apple Music and revealed how much the company paid him for exclusive access to his award-winning album Coloring Book.

Apple Music execs discuss the future of music streaming

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Drake sings Taylor Swift in new Apple Music ad

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Drake-Apple-Music-ad
Drake has bad blood with the bench press.
Photo: Apple

Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.

The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.

Drake will debut new collection of songs on Apple Music

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Drizzy has been great for Apple Music.
Drake sure does love Apple Music.
Photo: Apple

Drake is following up on his album Views, which became the first album to hit one billion streams on Apple Music, with a new song collection, scheduled to debut on the service in December.

Entitled “More Life,” Drake announced the collection during his Sunday night “OVO Sound” show on Apple Music’s Beats 1 radio station.