Apple Music gets an anthem in funky new ad

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Apple Music charts
It's about time, Apple.
Photo: Apple

Album covers take center stage in the latest ad for Apple Music. The funky new video that was pushed to Apple’s YouTube channel this morning features an eclectic collection of quick art shots inspired by the likes of Fleetwood Mac, Sia, Eminem, Drake, FKA Twigs and many more.

Check it out:

Apple Music just gained LTE streaming support on the Apple Watch Series 3 this week thanks to the new watchOS 4.1 update. Apple also added a new Radio app so wearers can tune into Beats 1 and other stations without being connected to an iPhone.

Subscriber growth on Apple Music has been steady over the last year as Apple tries to chase down Spotify. Apple Music currently only has about half as many subscribers as Spotify, which claims to have 60 million paying customers.

To lure in more listeners, Apple is investing in original video content. The company has begun streaming its latest show Carpool Karaoke. It’s received better reviews than Planet of the Apps but is still far from being a must-see type show the company hopes to create to increase its reach.