Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.
It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.
2015 has been a big year for brilliant albums, with everyone from Kendrick Lamar to Adele blasting out savory songs that changed the landscape of music. We saw Jamie XX arise as an incredible solo act, Ben Gibbard got his emo-groove back, and Drake dominated the rap world with brutal rap battles and meme-tastic music videos.
It was tough to narrow down the amazing albums of 2015 to just 10, but here are our favorite albums of the year.
The Apple-owned Beats brand has become the second company (after Fox Studios) to sponsor a Snapchat lens, with a one-day-only Black Friday deal that lets you animate your face bopping along in time to rapper Drake’s new song “Big Rings.”
Jay-Z’s Tidal hasn’t been much of a threat to Apple Music so far, but according to Tidal, that’s not stopping Cupertino from suing them. Over charity, no less!
Drake showed himself to be smarter than many musicians (or at least to have better advisers) when he ducked out on the opportunity to be part of Jay Z’s Tidal debacle and instead went full-bore with representing Apple Music.
From posing with his Apple Watch Edition and rocking a sweet vintage Apple jacket at the Worldwide Developers Conference, to having his own show on Beats 1, Drake’s about as Cupertino as it gets these days. And according to the new track he dropped over the weekend, he’s more than happy about it — even if he’s still “got love” for the folks at Tidal.
Apple is getting one step closer to becoming its own record label by creating its own artistic content — having recently produced in-house music videos for top-name artists such as Drake, Eminem and Pharrell.
The videos — which include Em’s “Phenomonal” and Pharrell’s “Happy” — debuted on Apple Music. Future artists Apple will reportedly be producing videos for include M.I.A., Purity Ring, Diddy and James Bay.
Beats 1 already boasts a superstar cast of DJ’s but they’re about to get a new pair of hosts in the form of rap group, Run the Jewels.
Killer Mike and El-P are set to take over Beats 1 every Friday at 6PM PT for their very own show called “WRTJ.” The show will follow the duo as they complete the Run the Jewel world tour and talk about music, as well as the merits of unicorns and dragons.
Apple is planning to launch its new streaming music service in less than a week and the company plans to pack a lot of star power to get iOS users to tune in.
As part of the new Apple Music service, Beats 1 Radio will use a host of celebrities to plan and host their own music shows that will touch on everything from golden oldies brought to you by Elton John, to hip new Millennial songs with teen Jaden Smith spinning the discs.
While Eddy Cue was busy winning this year’s worst-dressed award for WWDC 2015, hip-hop icon Drake surprised us all by hitting the stage with a vintage Apple jacket that oozed fashion from every stitch.
The hip-hop icon said he used “this tool called the internet” to score his dope threads, and you can, too, thanks to a number of eBay auctions that are selling vintage Apple jackets just like Drake’s. We haven’t found one yet with the exact same brown leather sleeves, but you can score an all-black Apple jacket that looks pretty similar for $350. If that’s out of your price range there are a bunch of other stylish options.
Check out some of the awesome Apple jackets below:
Apple is expected to announce its long-awaited music streaming service during the WWDC keynote later today, and despite tough competition from the likes of Spotify, the company has incredibly ambitious plans to sign up 100 million subscribers.
Kanye West was part of Jay Z’s small army of megastars that helped launch Tidal, but when it comes to his next album, Ye is reportedly looking to take the U2 route by releasing it on iTunes for free.
According to a new rumor on Twitter, Apple and Kanye are joining forces for the launch of the company’s new music streaming service. As a gift to the fans, Yeezy has agreed to release his new album ‘Swish’ for free after Apple paid him nearly double what he expected to make of album sales.
Apple’s plans for its relaunched Beats Music streaming music service, rumored to be revealed at next week’s WWDC, took another step forward this weekend.
A new report suggests that Apple is currently in talks with Drake, Pharrell Williams and David Guetta for them to come on board as guest DJs for iTunes Radio. As three of the biggest names in music, having these artists on its roster would give Apple a massive selling point in its upcoming streaming music war with rivals like Spotify.
Drake and Kanye West have both shown their love for Apple Watch with their custom gold Edition models. Now rapper Wiz Khalifa is getting in the Apple Watch game by rocking one throughout his entire new music video.
Wiz Khalifa’s latest surprise video, “The Play,” features three of Wiz’s greatest loves: his son Bash, weed, and Apple Watch. The video focuses on father-son moments between the rapper and Bash, but his stainless steel Apple Watch Sport with a white sport bands steals the show between blasts of lyrics talking about real guys making it off the streets without help.
Shipping dates on the Apple Watch may have already slipped back as far as August in some cases, but there’s one surefire way to get your hands on Apple’s hotly-anticipated wearable: be a big name celebrity.
As users around the world counted down the seconds until they could preorder an Apple Watch, both Katy Perry and Drake posted pictures to their Instagram accounts, showing themselves posing with their brand new Edition devices.
Is it too late for me to start a career in pop music?
To use hip hop parlance, Canadian rapper hip hop artist Drake has “dropped” a new surprise mixtape on iTunes. The precursor to his next studio album, “If You’re Reading This It’s Too Late” is a 17-track opus — announced late Thursday via Drake’s Twitter.
Boasting guest appearances from Lil Wayne, Travi$ Scott, and PARTYNEXTDOOR, the mixtape is expected to be the artist’s last under his current contract with label Cash Money Records.
However, while hip hop-heads will no doubt see the release as the big news here (and, if you’re a Drake fan, check out the track “You & The 6”), for Apple-watchers it’s significant for another reason.
Although a bag fancier, there have not been many backpacks in my life that I have cared for. There was a plastic Optimus Prime knapsack when I was six that was pretty boss, and I traveled through over three dozen countries in my early 20s lugging around an 80 pound rucksack, but otherwise, backpacks are the accomplice of unpleasant memories: of inexplicable and unpublished high school rules of coolness dictating the correct number of straps to use in order to silently advertise your relative merit on the cosmic scale of “phat”-ness; of bags torn from my shoulders by laughing cromagnons and tossed into open sewers.
Worse? I think backpacks look dumb on adult men. I know there’s a vocal brotherhood who thinks that any bag on a man looks dumb, but at least I know that a messenger bag or satchel is as much a conscious fashion decision as it is a utilitarian method of hauling around your stuff. A backpack, though, makes even the most slender-of-hip, effortlessly dressed and stubbled metrosexual look as if he were a be-moobed 13 year old gasping and wheezing his way home after school with a backpack overstuffed with text books and X-Men comics. And I should know, because I was that 13 year old.
But backpacks have their purpose, and as I’ve gotten older, I’ve become a little more enamored with their practicality. They are easier on the back, and easier to lug around while biking. If only they didn’t look so ridiculous.
Enter the HEX Drake Origin, a fashionable backpack with a slim form factor that is none the less big enough to fit a 15-inch MacBook, and even has a dedicated pocket for a 10-inch iPad. This is a backpack I not only like; I’m not embarassed to wear it.