The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.
Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.
These are our favorite Apple ads of 2016.
Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.
The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.
Drake is following up on his album Views, which became the first album to hit one billion streams on Apple Music, with a new song collection, scheduled to debut on the service in December.
Entitled “More Life,” Drake announced the collection during his Sunday night “OVO Sound” show on Apple Music’s Beats 1 radio station.
Apple hit a huge milestone this week thanks to Drake’s latest album, Views, which just became the first album to hit one billion streams on Apple Music.
Apple CEO Tim Cook made it a point to personally toast Drizzy on his accomplishment, and presented a plaque to the singer/rapper alongside VP of Service Eddy Cue.
Apple Music is starting to look more and more like a record label, and it appears the company plans to double down on artist exclusives with the hiring of former Epic Records executive Scott Seviour.
Frank Ocean’s new album, Blonde, debuted as one of the biggest Apple Music exclusives of the year, but if his record label has its way, it will be the last exclusive anyone ever gets from one of its artists.
The battle between Spotify, Tidal and Apple Music for exclusive content from artists is about to get fiercer, thanks to a new hire from Spotify that has connections to some of the hottest musicians around.
Troy Carter, the guy who helped turn Lady Gaga and Meghan Trainor into pop superstars, is reportedly joining Spotify to help it scores more exclusive music deals to draw in subscribers.
Snapchat philosopher and hip-hop producer DJ Khaled is the latest celebrity to endorse Apple Music in a new series of ads that show Khaled living the life while introducing Naomi Campbell and Ray Liotta to Apple Music.
Along with dropping some major keys in the new ad, Khaled also dropped a fresh new song featuring Drake called “For Free” that’s available for free on Apple Music. The song is so hot it’s already the top song on iTunes.
Check out the funny new ads below:
Drake certainly won’t regret making his latest album, Views, an Apple exclusive. The company helped rack up 1 million sales in just five days, with more than 600,000 of those coming within the first 24 hours of the record’s availability.
