iMac Pro goes on display at Final Cut Pro event

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iMac Pro
The iMac Pro is a stunner.
Photo: Brian King/Twitter

Apple gave fans an early hands-on preview of the iMac Pro at the Final Cut Pro Creative Summit in Cupertino this weekend.

The new machine is slated to go on sale later this year. Apple demoed the iMac Pro along with Final Cut Pro X 10.4 which packs some big new features.

Apple will make changes to Chicago store to save birds

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Chicago apple store
Apple's new store is located on Magnificent Mile.
Photo: Apple

Apple has agreed to dim the lights of its fancy new Chicago Apple Store during the fall months due to deadly bird strikes.

According to the volunteer group Chicago Bird Collision Monitors, dead birds have been found at the Apple Store ever since it opened earlier this month, due to their propensity for becoming disoriented due to the lights, before crashing into the walls.

Angela Ahrendts is in Chicago for flagship Apple store opening

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Michigan
Apple's retail guru with some of the company's employees.
Photo: Angela Ahrendts/Twitter

Apple retail guru Angela Ahrendts is in Chicago, ahead of the opening of the new long-awaited flagship store Michigan Avenue store on October 20.

Ahrendts shared a photo on Twitter of her with retail staff, with a glimpse of the newly constructed staircase leading down to the store. “Thank you to this wonderful team and the many more who are bringing #AppleMichiganAve to life for our customers this week!” she wrote.

Apple moves a step closer to retail stores in India

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iStore
India's current Apple stores.
Photo: Lawrence Sinclair/Flickr CC

It’s been a long time coming, but the chances of an official Apple store in India may have just gotten a whole lot better.

That’s based on the fact that India has just given Chinese smartphone maker Oppo the necessary permission to open its own single brand retail stores. Oppo is the first smartphone brand to be given this opportunity in the world’s third-largest smartphone market. It bodes well for Apple’s chances!

Tim Cook ‘couldn’t be happier’ with iPhone 8 launch

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Tim Cook
Tim Cook at the iPhone 8 keynote.
Photo: Apple

Apple CEO Tim Cook paid a visit to the Apple store in Palo Alto this morning to celebrate the launch of the iPhone 8.

Despite seeing modest lines for the device’s launch around the country, Cook told reporters today he’s “thrilled” with the response to both the iPhone 8 and the Apple Watch Series 3. Many stores across the globe have sold out of the new watch and according to Cook, the iPhone 8 is out of stock in some places too.

iPhone 8 takes a beating in first torture test videos

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iPhone 8
Did it have to be this way?
Photo: Ste Smith/Cult of Mac

The new iPhone 8 isn’t just the most beautiful phone Apple has ever made. It’s also one of the toughest ever.

iPhone 8 buyers have already put the new device through a number of torture tests after it went on sale across the globe this morning. Even though the new design sports glass in the front back, early stress tests have shown its more durable than the iPhone 7 in bend test.

Check it out:

iPhone 8 gets lukewarm reception around the world

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iPhone
The iPhone 8 queues in Australia weren't what they've been in previous years.
Photo: S Marshall-McCormack/Twitter

Fans queuing for the latest iPhone is something customary for new launches, but according to reports from across the globe, demand isn’t what it has been in previous years.

Interest in the new handset seems to be muted, with Apple stores seeing a fraction of the lines that have greeted previous iPhone launches. At Apple stores in New York City, where typically hundreds of fans are queued up for hours to buy the iPhone, the entire line was gone within the first hour of the store opening.