This week on The CultCast: Don’t miss our one-week reviews of Apple Watch Series 6! We’ll tell you if it’s worth upgrading. Plus: Multiple sources are now confirming a second Apple hardware event coming October 13, where a new “iPhone 12 mini” may be announced — we’ll tell you what we know. And stick around for more Apple stock talk! Erfon reveals what his big investment is worth now, following this month’s depressing AAPL stock plummet, and we’re talking real numbers.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.

September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.

Amazingly, the new record is $270 a share higher than Apple at the start of the year. The stock rose 65% in just nine months.

August 29, 2001: During a meeting, Apple’s board of directors awards Steve Jobs new stock options that will become part of a stock-backdating scandal several years later.

When the matter eventually ends up in court, Apple’s former general counsel pays $2.2 million to settle charges that she backdated stock options for Jobs, herself and others — and created fake paperwork to hide this fact.

This week on The CultCast: New Apple hardware is incoming, and thanks to a reliable leaker, we might know the release dates for iPhone 12, Apple Watch Series 6 and more. We’ll tell you what to expect. Plus, it’s Apple stock adventure, part 2! I talk about my massive Apple stock purchase, including how much I spent, why I’m buying in now, and how much my investment is now worth. We talk real numbers!

And if you’ve been thinking about getting a new Mac with the butterfly keyboard, don’t do it until you hear this episode, cause with COVID-19 shutdowns, keyboard repairs are now a total nightmare.

Our thanks to Netgear for supporting this episode. The Netgear Orbi WiFi 6 router gives you ultra-fast speeds and wider coverage throughout your home. Learn why Orbi are so insanely powerful at Netgear.com/bestwifi6.

This week on The CultCast: The brand-new iMac may look the same, but it’s so powerful that video editors are gleefully buying two or three at a time — we’ll tell you everything that’s new.

But look, forget buying the shiny new iMac, and put your money in Apple stock instead! I’m going all in on AAPL. Find out why I’m about to dump a huge cash stockpile into Apple stock, and the cash value of my current investments. We’re talking real numbers here, people.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.

Apple’s board of directors has approved a four-to-one stock split, the company said Thursday. AAPL stock, which closed Thursday at $384.76, should go for around $100 a share when the split occurs in late August.

The news, revealed in Apple’s blowout Q3 2020 earnings report, means investors with one share at close of business on Aug. 24 will be given three additional shares trading at one-fourth the price. It’s basically a psychological move that makes Apple stock seem more affordable.

The Gates Foundation, the charitable organization belonging to Bill and Melinda Gates, snapped up more than half a million Apple shares during the first three months of 2020, a new report claims.

According to an SEC filing, reported by Smarter Analyst, the largest private foundation in the world purchased some 501,044 Apple shares in the first quarter of 2020. At present, AAPL is trading at $320.40, having made back the value it lost during the coronavirus pandemic.

President Trump’s declaration of a national emergency provided some much-needed relief to Apple’s stock price just before the market closed this afternoon.

Apple shares jumped up over $20 in value during the last 30 minutes of trading today, just after President Trump announced that the U.S. government will free up $50 billion in federal resources to combat the COVID-19 outbreak.

Despite selling off nearly $1 billion worth of Apple shares earlier this month, Berkshire Hathaway CEO Warren Buffett is still bullish on the iPhone-maker.

Warren told CNBC he wishes he bought Apple shares before he did. Buffett is so hyped on Apple he finally ditched his old flip phone and bought an iPhone.