Why we’re skipping the new iMac and buying Apple stock, this week on The CultCast


CultCast 436: This week we talk iPhone SE 2, HomePod and the AirPower charging mat, resurrected!
Which makes a better investment, iMac or AAPL?
Photo: @YSR50

This week on The CultCast: The brand-new iMac may look the same, but it’s so powerful that video editors are gleefully buying two or three at a time — we’ll tell you everything that’s new.

But look, forget buying the shiny new iMac, and put your money in Apple stock instead! I’m going all in on AAPL. Find out why I’m about to dump a huge cash stockpile into Apple stock, and the cash value of my current investments. We’re talking real numbers here, people.

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The CultCast: Episode No. 452

Forget the new iMac, buy Apple stock instead!

On the show this week: @erfon / @lewiswallace

This week’s Apple news

New iMac packs faster internals into all-too-familiar shell

  • The wait for Apple’s newest iMac is over. Cupertino dropped a faster all-in-one this week with an even-more-glorious Retina 5K display.

Phil Schiller’s new role as Apple Fellow means big promotion for Joz

  • In his new position as an Apple Fellow, Phil Schiller continues to report directly to Apple CEO Tim Cook. Schiller will now lead App Store and Apple Events. Greg “Joz” Joswiak takes up Schiller’s previous role.

10 reasons why I’ll miss Phil Schiller

  • Tuesday marked the end of an era. Relive some of Phil Schiller’s greatest moments at Apple.

How Apple made money in the middle of a crushing pandemic

  • People around the world turned to Apple products at the beginning of the COVID-19 crisis. And the result was a shocking 11% increase in Apple revenue during the June quarter.

Apple shares close at new all-time high [Updated]

  • Lately, Apple shares have been hitting new all-time highs just about every day.

Apple stock will split 4-to-1

  • Apple’s board of directors also approved a four-to-one stock split.


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