Apple Music enlisted clothing company LRG to become the latest company to handpick songs for a new set of curated playlists.
LRG, short for Lifted Research Group, became popular for its street wear thanks to endorsements from some of the biggest rappers and R&B artists in the world. As you’d expect, its new playlists are highly influenced by those genres too.
We make choices based on emotion and feelings can change on a whim. The best brands understand this as a science and if bonded closely with its customer base, can successfully influence its purchasing choices.
So the marketing team in charge of Apple Music may want to huddle up after a report on brand intimacy released today saw the music streaming service drop from its No. 1 spot from last year to No. 5.
The song you’re listening to on your iPhone is a bit too quiet, so you adjust the volume. Perfect. Then the song ends, and the next one blasts your ears. You fumble your iPhone from your pocket and tap the volume down a notch or two.
Thanks, Apple Music. Why can’t you just play all the songs at the same volume? Obviously that’s what everyone wants.
iPhone sales remain down, but pretty much every other facet of the company’s business is firing on all cylinders. Customers are falling in love with the iPad all over again. Services are booming. And Apple’s wearables business is now the size of a Fortune 200 company.
Despite plenty of doom and gloom from analysts over the last 12 months, Apple’s future is looking bright again.
Wall Street is anxiously awaiting Apple’s earnings report for the second quarter of 2019 that will be delivered on Tuesday, April 30. Apple’s stock value has risen about 30% this year even though iPhone sales are slowing.
Most analysts predict that nearly all of Apple’s numbers will be down compared to the same quarter last year, but there are few bright spots that could cause the company’s stock price to surge. After looking at the analysts’ numbers, we’ve found a couple of key areas to watch for.
Amazon is reportedly in talks with some of the world’s largest music rights holders to launch a high-fidelity streaming service, costing around $15 per month.
Rumored to launch by the end of 2019, the service would offer a superior bit rate than many rivals. “It’s a better bit rate, better than CD quality,” a source told Music Business Worldwide. “Amazon is working on it as we speak: they’re currently scoping out how much catalog they can get from everyone and how they’ll ingest it.”
Update: Beyoncé’s acclaimed Lemonade album finally arrived on Apple Music — three years after its debut.
Originally dropped on April 23, 2016, Lemonade is the singer’s sixth studio album and second “visual album.” It was accompanied by a 65-minute film. This marks the first time all of Bey’s back catalog is available for streaming on Apple Music.