Apple gives Drake blank check to make films

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Drake talks Apple Music at WWDC.
Drake and Apple have been close for years.
Photo: Apple

Apple plans to use Toronto rapper Drake to dominate an all-new domain: original video.

In a new interview, Drake revealed that he has several video projects in the works with both Apple and Netflix that he plans to tackle over the next year while taking a break from music.

Apple Music will miss new Taylor Swift album at launch

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Taylor Swift Reputation
You'll have to wait at least a week for Reputation.
Photo: Taylor Swift

Apple Music won’t be streaming Taylor Swift’s new Reputation album when it makes its official debut on November 10.

The Bad Blood singer has decided to hold back from all streaming services for at least a week. Sources claim Swift’s team are still negotiating a release date.

7 biggest takeaways from Apple’s record Q4 earnings

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Will Apple reach its own targets for Q2?
AAPL shares are on the rise.
Photo: Ste Smith/Cult of Mac

Apple surprised investors with its best Q4 earnings report ever today. The outrageous numbers dispelled doubts about the iPhone-maker’s strategy — and pushed Apple closer to becoming the world’s first trillion-dollar company.

With the launch of the iPhone X just hours away, Apple CEO Tim Cook had a lot to be happy about during the earnings call with investors. Analysts quizzed Cook and Apple CFO Luca Maestri on everything from iPhone 8 sales to how Apple plans to monetize its augmented reality efforts.

Here’s what we found out:

Apple earnings call live blog: How high can AAPL fly?

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Apple earnings
Apple's Q4 2017 earnings are expected to be hot.
Photo: Ste Smith/Cult of Mac

Apple is set to unveil its last earnings report of 2017, and it’s expected to be one of the company’s biggest Q4 results ever.

Wall Street analysts are eager to see how many iPhones Apple sold during the quarter, which included a few days of iPhone 8 and iPhone 8 Plus sales at the end. Apple CEO Tim Cook and CFO Luca Maestri will be hopping on the call with investors at 2 p.m. Pacific today. Naturally, we’ll be here live-blogging all the action.

Come join the fun:

Apple’s earnings call will be the calm before iPhone X superstorm

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money
Apple earnings are on the way.
Photo: Ste Smith/Cult of Mac

Apple Music gets an anthem in funky new ad

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Apple Music
Of course Drake is in the new Apple Music ad.
Photo: Apple

Album covers take center stage in the latest ad for Apple Music. The funky new video that was pushed to Apple’s YouTube channel this morning features an eclectic collection of quick art shots inspired by the likes of Fleetwood Mac, Sia, Eminem, Drake, FKA Twigs and many more.

Check it out:

watchOS 4.1 arrives with LTE Apple Music streaming

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Apple Watch Music
Grab the new watchOS update while it's hot.
Photo: Ste Smith/Cult of Mac

Apple Watch Series 3 owners can now get all the features they were promised from Apple’s new wearable at launch, thanks to a new watchOS update that brings some big new additions.

After months of testing, watchOS 4.1 was released to the public this morning. The update adds a number of performance improvements and changes, including LTE streaming for Apple Music.