I want my Apple Music TV: Cupertino’s latest concept is fascinatingly retro

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MTV shirt
Is Apple reanimating the corpse of MTV?
Photo: Chris Benson/Unsplash CC

What’s old is apparently new. With Apple Music TV, the new streaming channel that plays music videos 24 hours a day, Cupertino created a 21st-century version of MTV that looks a lot like the 1980s.

The service — which is free to everyone in the United States, not just Apple Music subscribers — launched out of the blue Monday. More than a quarter century after the original MTV’s heyday, this is going to be fascinating to watch. Can it possibly work?

Today in Apple history: The Beatles beat Apple in court

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Beatles
Apple vs. The Beatles is one of the less likely feuds in Apple history.
Photo: Apple Corps.

October 9: Today in Apple history: The Beatles beat Apple in court October 9, 1991: A court orders Apple to pay $26.5 million to Apple Corps, The Beatles’ record label and holding company, for trademark infringement.

It is the second time Apple is forced to pay The Beatles. It comes a decade after Apple swore it would never get into the music business.

Idris Elba is just one of the many DJs to have a new playlist on Apple Music

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Idris Elba inked a deal with Apple TV+.
Not just an actor, Idris Elba is also a talented DJ.
Photo: Green Door Pictures

Feeling like you missed out on proper summer vibes this year due to coronavirus, and it’s now too late to dream of soaking up some beach rays? Apple Music feels your pain, and has some appropriately party playlists to take you back to the 2020 summer vacation that never was. Including one by everyone’s favorite Luther star.

New playlists added to Apple Music include DJ sets from independent dance label Defected Records. One is from recent Glitterbox Virtual Festival and includes the likes of Idris Elba (yes, he DJs as well as acts), Jellybean Benitez, and Boys Noize. The other includes sets from Ibiza in 2019, featuring Roger Sanchez, Gorgon City, Sam Divine.

Apple One subscription isn’t fazed by different Apple IDs for Apple Music and iCloud

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An Apple One bundle might be announced in September. Or October.
Apple One is the Amazon Prime-style bundle for all your services in one.
Photo: Ed Hardy/Cult of Mac

The Apple One subscription bundle service promises to make your monthly Apple subs easier by rolling them into a simple, one-off payment. But what if your existing subscriptions, such as Apple Music and iCloud accounts, are tied to different Apple IDs?

Fortunately, Apple’s longest-serving employee, Chris Espinosa, says that poses no problem. “It manages that,” he wrote in response to a question on Twitter. “I just double-checked.”

Apple One is the Prime-style bundle that will lock us into Apple services

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Amazon Prime video
Can Apple follow the Amazon Prime formula?
Photo: Morning Brew/Unsplash CC

Apple One, which bundles several of the company’s vaunted services together, is a genius move. At best, it saves you money. At worst, it looks like it does.

I think it’s going to be a massive hit for Apple, and will provide a much-needed boost for struggling services like Apple News+ and Apple Arcade. However, it might cause some big headaches in Cupertino, too.