City slickers will hate this new countrified Apple Music ad

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Apple Music
Brantley Gilbert and his posse star in the Apple Music ad.
Photo: Apple Music

Country music fans can take a motorcycle ride through the heart of rural America with singer Brantley Gilbert in the latest ad for Apple Music.

Apple released its new ad today that showcases Gilbert’s love for small towns and Harleys while also promoting the companies music streaming service. The minute long ad features songs from Gilbert, Lynyrd Skynyrd and Born to Be Wild. But for those that hate country, Brantley tosses some Kendrick Lamar into the mix too.

Check it out:

Apple Music partners with Fender for rocking playlists

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apple-music
Brands are partnering with Apple Music to curate playlists.
Photo: Ste Smith/Cult of Mac

Electric guitar fans can listen to Apple Music playlists from Fender, maker of some of the world’s most iconic axes.

Five new playlists emerged from the new Fender/Apple Music partnership. While rock ‘n’ roll might be the first thing that comes to mind when you think of Fender, the company is also highlighting how its instruments have been used in R&B, hip-hop, jazz and other genres.

How to save Apple Music’s auto-updating playlists forever

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music launcher playlists
Grab Apple Music's ever-changing playlists and keep them forever, like a butterfly pinned to a board and kept in a locked drawer.
Photo: Cult of Mac

One of the neatest features in Apple Music is the For You tab. Specifically, the New Music Mix and My Favorites Mix playlists, which update every week with a whole new set of songs. But what if you dig one of these playlists so much that you want to save it? You can’t. Or at least you can’t unless you use an app like Music Launcher, which has a great kinda-hidden feature that saves Apple’s transient playlists in a permanent form.

Zane Lowe: ‘We had just three months to build Beats 1’

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Zane Lowe
Zane Lowe and others talk Beats 1 on the second anniversary of its launch.
Photo: Apple

This month marks the second year of Apple Music’s Beats 1 radio station. To mark the occasion, Apple DJs Zane Lowe, Ebro Darden and Julie Adenuga have given an interview with High Snobiety, in which they look back at the successes and challenges faced by Apple Music over the past couple of years.