Apple history - page 2

Steve Jobs’ favorite tech adviser dies

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Bill Campbell served on Apple's board longer than anyone.
Bill Campbell served on Apple's board longer than anyone.
Photo: Niall Kennedy/Flickr

Legendary Silicon Valley tech adviser and former Apple board member Bill Campbell had died.

Campbell was popular for dishing out wise advice to top tech leaders like Steve Jobs, Larry Page and Jeff Bezos, and was popularly known by his nickname, “The Coach.”

The pivotal moments in Apple’s 40-year history, this week on The CultCast

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It's a
It's a "thousand songs in your pocket..."
Photo: Apple

This week on The CultCast: We look into the past at some of the most pivotal moments in Apple’s 40-year history. Plus: Why the iPhone 7 Plus may be your only choice for dual cameras; what it’s like downsizing from the iPhone 6s to the SE; and we pitch our favorite new tech and vote on which is best in an all-new Faves N Raves!

Our thanks to Squarespace for supporting this episode of Cult of Mac’s weekly podcast. It’s simple to build a website that looks beautiful on any device that visits at Squarespace.com. Enter offer code CultCast at checkout to get 10 percent off.

Here’s how Steve Jobs answered a question about government snooping in 1981

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Check out the hipster beard on Steve!
Photo: ABC

Apple turns 40 today and, while a lot has changed since the company’s early days, it seems that questions about government snooping have not.

ABC News today released footage from a vintage interview in which a very young Steve Jobs debates computers on a 1981 episode of Nightline.

In addition to trotting out his “bicycle for the mind” metaphor, Jobs also talks about how best to stop the government from snooping on your computer, a topic that seems very timely in the aftermath of Apple’s battle with the FBI.

Check out the Steve Jobs interview below.

Apple in a word is …

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What does Apple mean to you?
What does Apple mean to you?
Illustration: Ste Smith/Cult of Mac

Over the past 40 years, Apple has been many things to many people. Innovative or imitative, premium or overpriced, saintly or evil — everybody’s got their own take on what Cupertino and its revolutionary products mean.

While Apple was founded on April Fools’ Day in 1976, the company and the profound impact that its shiny devices have made on our lives is truly not a joke. Here’s what Cult of Mac staffers said when asked to describe what the company means to them in a single word.

40 moments that have defined Apple over 40 years

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First gen iPhone
Admiring fans check out the first iPhone in its public debut.
Photo: Traci Dauphin/Cult of Mac

Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue.

It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.

Check out these key moments in Apple history below.

Yo ho ho! Apple flies pirate flag to celebrate its 40th birthday

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I assume engineers don't get an accompanying bottle of rum.
Photo: Tommy W Farley/Twitter

In case you didn’t know, Apple turns 40 today. To celebrate, the company is giving a wink to longtime fans with a cheeky nod to its past.

A pirate flag flying outside Apple’s campus at 1 Infinite Loop is a reference to the “Jolly Roger” pirate flag flown by the original Macintosh team when it was developing Apple’s (arguably) most iconic computer back in the heady days of the early ’80s.

Woz reveals formative moment that turned him into a geek

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wozniak
Woz has the magic touch with computers.
Photo: Reddit

Before Steve Wozniak co-founded Apple Computers, he was just a super-nerdy kid who loved to operate HAM radios. In a new video interview detailing the most formative moments in his totally geeky life, Woz explains how he went from tinkering with electronics to teaching himself binary by 5th grade, and then made a machine that played tic-tac-toe in 6th grade.

Woz eventually got so good with machines that he could design a mini-computer in two days. Those skills led to his creation of the Apple II computer, which put his and Steve Jobs’ fledgling company on the map.

Watch as Woz recounts his childhood obsession with computers, during the humble beginnings of Silicon Valley, below:

Why John Sculley doesn’t wear an Apple Watch (and regrets booting Steve Jobs)

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Fremont, California, 1990.
John Sculley, photographed in 1990 when he was Apple CEO.
Photo: Doug Menuez

John Sculley may be best known to a generation of Apple fans as the CEO who made the company choose between him and Steve Jobs. But he’s also a successful investor, mentor and entrepreneur — as well as the person who increased Apple’s sales from $800 million to $8 billion during his decade at the top.

In an interview with Cult of Mac, Sculley, who ran Apple from 1983 to 1993, tells why he doesn’t wear an Apple Watch, makes the case that AAPL stock is undervalued, explains how the Steve Jobs movie twisted facts, and talks about his new book Moonshot and the future of entrepreneurism.

Long-lost video shows Steve Jobs launching his biggest failure

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Steve Jobs during the NeXT years.
Steve Jobs during the NeXT years.
Photo: Doug Menuez

Only a handful of products Steve Jobs introduced to the world became flops, but three years after he was kicked out of Apple, the tech visionary unveiled his biggest failure ever: the NeXT computer.

Video footage of Jobs’ first major public appearance since he left Apple in 1985 was lost to the world until researchers for Aaron Sorkin’s movie came across two videotapes of the NeXT’s gala unveiling at San Francisco’s Davies Symphony Hall in 1988.

Why 2015 was Apple’s most important year since original iPhone’s unveiling

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Apple raked in the cash last quarter.
2015 was a crucial year for Apple, and it looks like it's paying off.
Photo: Jim Merithew/Cult of Mac

‘Tis the season to be jolly — or, if you’re a tech writer hoping to score enough clicks to help pay off the post-Christmas credit card, ’tis the season to label this the worst year for Apple since records began.

From Gizmodo’s restrained “Everything Apple Introduced This Year Kinda Sucked,” to The Verge calling this the year Apple spent in beta, to Bloomberg banging the “lemon of the year” gong for the Apple Watch, pundits aren’t exactly being kind to Cupertino as 2015 draws to a close.

But, you know what? They’re dead wrong. This was the most important year for Apple since 2007, when Steve Jobs introduced the iPhone.

Steve Jobs: The Lost Interview is about to vanish from Netflix

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This is 70 minutes more with Steve than most of us ever had.
Photo: Steve Jobs: The Lost Interview

Between Alex Gibney’s The Man in the Machine documentary and the new Steve Jobs biopic, there’s no shortage of viewing material at the moment if you’re interested in Steve Jobs.

But Netflix-subscribing Steve Jobs completists may want to check out one other Jobs artifact: 2012’s Steve Jobs: The Lost Interview. And you’d better hurry up, too — because it disappears in November.

Never-before-seen Steve Jobs video shows CEO’s softer side

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What was it really like to work for Steve Jobs?
What was it really like to work for Steve Jobs?
Photo: Jigsaw Productions

Steve Jobs had a reputation for being a bit of a tyrant in the workplace, but a new video released by Apple on the 4th anniversary of the Apple co-founder’s death gives fans a closer look at Steve’s softer side.

The never-before-seen video was sent to Apple employees yesterday and obtained by ABC. It shows the former CEO talking about everything from his management strategy (based on the Beatles) to why he wears ripped jeans.

Watch it below:

The ultimate Apple infographic is back, and better than ever

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The ultimate Apple infographic is back, and better than ever.
The ultimate Apple infographic is back, and better than ever.
Photo: Pop Chart Labs

For years, Pop Chart Lab’s Insanely Great History of Apple has been one of our go-to Christmas recommendations for the Mac fan in your life. Now those devious bastards have updated it with all of Apple’s latest and greatest products, right before the holiday.

From hobby to hero: The history of Apple TV

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Apple TV
Apple TV was a hobby for years. Until it wasn't.
Photo: Jim Merithew/Cult of Mac

Apple just keeps trying to crack the lucrative nut known as your living room. From a gimmicky Macintosh TV in the 1990s to a “hobby” Apple TV in the mid-2000s, Cupertino keeps trying to come up with ultimate digital hub for our homes.

So far, Apple has failed to deliver a magical device that will tame all our televisions. Here’s a brief history of Apple’s TV efforts — a two-decade push aimed at ensconcing an Apple machine at the center of our domestic universe — ahead of next week’s likely Apple TV refresh.

How Apple spun success out of its every failure

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The Apple Newton. Failure, or precursor of the iPhone?
The Apple Newton. Failure, or precursor of the iPhone?

Anyone who’s followed Apple for a long time knows the company has not always been the kind of world-beating success it is today. An entire book could be written about Apple’s failures over the years — and there are the doomsday predictions to prove it.

But Apple has succeeded in taking those seemingly disastrous mistakes and learning valuable lessons from them. The graphical user interface of the Apple Lisa? Apple learned that sometimes you need to stick with good ideas for a while before they catch on. The takeaway from Apple’s QuickTake Camera? Rushing to beat everyone else to market isn’t always the best idea.

A new infographic runs down 21 of the biggest Apple flops in history — and what Cupertino learned from them. If you’re a long-time Apple fan it’s a great trip down memory lane. If you’re a newcomer, it’s a fascinating introduction to how Apple has learned from even its most grievous errors and become the undisputed giant it is in 2015.

It’s time to rewrite Apple history — with more Jony Ive

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Jony Ive book
It's time for Jony Ive to get the credit he deserves. Photo: Portfolio/Penguin
Photo: Portfolio

People are calling The New Yorker profile of Jony Ive the most important thing written about Apple in quite a while, and I’d have to concur.

Not only is it full of fascinating details, it puts Ive at the center of Apple, where he belongs. As the piece’s author, Ian Parker, writes: “More than ever, Ive is the company.”

This is something that’s been true for a couple decades, but still isn’t apparent to most people — even veteran Apple watchers. Such is the company’s secrecy, and the tendency of the public to equate everything Apple does with Steve Jobs, that the true story has yet to be told. Ive has not gotten the credit he deserves.

19 Years Later, eWorld Is Dead; Long Live eWorld

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7eWorld longon2

eWorld Is Where I Wanna Be

I remember when I got my first computer, ever, at the age of 24. It was a Macintosh Performa 638CD, and it came with this sweet little 14.4 baud modem that was my entree to the whole of the internet, which really wasn’t that popular back then.

I remember finding this cool little icon on the Mac with a little hand-drawn person on it, called eWorld. Hmm, I wondered. What the heck was eWorld?

Clicking through, I found an adorable little electronic village, all in that hand-drawn, gentle style. Oh, this must be like Compuserve, or Prodigy, right?

Well, yes and no. The softer, gentler world of eWorld was only for Macs, and it was my favorite place to go. Never mind that it was kind of empty; it was beautiful and I loved it.

DragonDrop Makes Drag And Drop So Much Less Of A Drag [Review]

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Click, shake, drop in DragonDrop
Click, shake, drop in DragonDrop

If you know your Apple history, you’ll probably know that NeXTSTEP, the grandfather of modern OS X, had a clever feature called the Shelf, a placeholder where you could temporarily drop files while dragging them from one location to another. Sadly, Mac OS X has never replicated this in Finder.

So today there’s a brand new app for OS X that seeks to fix this. It’s called DragonDrop, and you can buy it for five bucks.

Developer Mark Christian released it independently today after weeks of trying to get it into the Mac App Store. Apple weren’t interested, and rejected it every time.

Think You’re an Apple Fanboy? Not Unless You Have This App [Daily Freebie]

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mactracker

If possession of any one app could ever be considered an instant ticket to membership in the Cult of Mac, this is it. Mactracker has been around since early 2001, and we’ve talked about it before on our site (Giles Turnbull thought it was so fantastic he included it in his list of 50 Mac Essnetials); but last week a newly-updated version hit the Mac App Store — which is enough to earn it a spot as today’s Daily Freebie.

The app lists painstakingly complete data on every Mac product ever made in an elegant, searchable, easy-to-use interface. The new update even brings with it the ability to track your Macs’ serial numbers, service work performed, etc.

The app is free, but we think a little donation at the app’s website (which is where those who’re allergic to the App Store can also download the app directly) is money well spent.

 

How the Mac Got Started, in its Birth-Father’s Words

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511px-Macintosh_128k_transparency

Image via Wikipedia

Fast Co.Design has a very interesting Apple history artifact posted up today: the birth of the Mac, as told by Jef Raskin, the late founder of the Mac project. Jef’s son Aza wrote the piece and provides scans of the original document if you’re into authenticity instead of legibility.

It’s worth noting before you dive in, which I highly recommend, that Raskin’s vision for the Mac was very different from what Apple actually produced once Steve Jobs took over the development team. Raskin wanted the most unified hardware and software imaginable. One screen, one keyboard, one processor, one memory configuration, no expansion slots, one box. Oh, and he wanted a printer built into the box.

He also wanted to get rid of all modality in a computer. So, for example, if you started typing, the word processor would open and capture what you were typing (rather than having Clippy note that you’re writing a letter). A lot of that stayed in, but Jobs made it much more powerful and, ultimately, diverse and fragmented a platform than Raskin ever envisioned (see the Canon Cat for that).

As Aza Raskin notes, his father’s philosophy is much closer to what’s going one with the iPhone and the iPad. After all, you can have any iPad you want, so long as it comes in brushed aluminum.

This item of controlling appearance is quite significant: for example it is impossible to write a program on the Apple II or III that will draw a high-resolution circle since the aspect ratio and linearity of the customer’s TV or monitor is unknown. You can probably promise a closed curve, but not much more. You cannot promise readable characters, either. Therefore, a predictable, documentable system must be entirely under Apple’s control. LISA is Apple’s first system to allow us to design in context, without depending on chance for the all-important visual aspects of the computer’s output.

Well said. And one of the few places Jef and Steve really saw eye-to-eye, in the long run.

John Sculley: The Secrets of Steve Jobs’ Success [Exclusive Interview]

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Drawing_Sculley
John Sculley, Apple's ex-CEO, talks for the first time about Steve Jobs. Illustration by Matthew Phelan.

In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.

Now, for the first time, Sculley talks publicly about Steve Jobs and the secrets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993.

“There are many product development and marketing lessons I learned working with Steve in the early days,” says Sculley. “It’s impressive how he still sticks to his same first principles years later.”

He adds, “I don’t see any change in Steve’s first principles — except he’s gotten better and better at it.”