Tim Cook tells graduates what it really means to love your job

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Apple CEO Tim Cook
Remember that tired old adage about a job you love not being work? Tim Cook just threw it out the window.
Photo: Apple

During a commencement speech at Tulane this morning, Apple CEO Tim Cook gave graduates a new twist on the old adage about finding a job you love. He also talked about Apple’s vision to “move humanity forward.”

A brief history of Steve Jobs’ automated factory at NeXT [Cook book leftovers]

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Inside Next Factory in Fremont
In 1990, Steve Jobs built another highly-automated factory, where robots did almost all of the assembly of NeXT computers.
Photo: Terrence McCarthy, used with permission.

Tim Cook book outtakes

This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.

This is Part 2 of a two-part section on Apple’s misadventures in manufacturing. Part I is here.

Steve Jobs carried his dream of end-to-end control over manufacturing to NeXT, the company that Jobs founded after being booted out of Apple in 1985. It was here that he learned a tough lesson about manufacturing: that sometimes it’s more trouble than it is worth. Or, perhaps more kindly, that great manufacturing capabilities mean nothing if you don’t have a product people want to buy.

A brief history of Apple’s misadventures in manufacturing: Part 1 [Cook book outtakes]

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Apple Macintosh Factory of the future in Fremont
Steve Jobs built a highly automated Macintosh plant grandly called the "factory of the future."
Photo: Apple Maps

Tim Cook book outtakes This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.

Steve Jobs always had a deep fascination with automated factories. He was first exposed to them during a trip to Japan in 1983. At the time, Apple had just created a new floppy disk drive called Twiggy. During a visit to Apple’s factory in San Jose, however, Jobs became irate when he discovered the high failure rate of Twiggy drives Apple was producing. More than half of them were rejected. Jobs threatened to fire everyone who worked at the factory

Apple II’s original ‘Graphics Magician’ headlines KansasFest

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Mark Pelczarski
One of the most popular games published by Mark Pelczarski's company, Penguin Software
Screenshot: Penguin Software/YouTube

Mark Pelczarski’s first contribution to the personal computing revolution came in a zip-lock bag.

With no App Store in 1979, Pelczarski bagged disks and photo-copied instruction manuals for what was then one of the first digital paint programs for the Apple II.

Today in Apple history: Gil Amelio joins Apple’s board

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Photo: Apple

November 9: Today in Apple history: Gil Amelio joins Apple board of directors November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.

Coming off his impressive revitalization of National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over.

Sadly, Amelio’s turnaround tricks won’t work in Cupertino.

Today in Apple history: The forgotten first Mac with an internal CD-ROM

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Why did the Mac IIvx fail to take the world by storm?
Why did the Mac IIvx fail to take the world by storm?
Photo: Apple

October 19: Today in Apple history October 19, 1992: Apple launches the Mac IIvx, the first Macintosh computer to ship with a metal case and, more importantly, an internal CD-ROM drive.

The last of the Macintosh II series, the Mac IIvx experiences one of the more notorious price adjustments in Apple history. Within five months of shipping, Apple slashes the computer’s launch price of $2,949 to $1,899. That’s one way to reward early adopters!

Today in Apple history: Tim Cook becomes Apple’s chief operating officer

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Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.