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Today in Apple history: Turnaround artist Gil Amelio joins Apple’s board


Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Photo: Apple

November 9: Today in Apple history: Gil Amelio joins Apple board of directors November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.

Coming off his impressive revitalization of two other tech companies, National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer


Tim Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Steve Jobs’ Make Something Wonderful comes out April 11 (for free)


The new digital book comes out April 11 for free.
The new digital book comes out April 11 for free on the Steve Jobs Archive website and Apple Books.
Photo: Steve Jobs Archive

The Steve Jobs Archive’s first major release — a digital book titled Make Something Wonderful: Steve Jobs in his own words — will arrive April 11.

Despite the announcement coming in an email from the archive on April Fools’ Day, the news appears to be genuine. And that includes the part about the e-book, which is filled with Jobs’ emails, conversations, photos and more, being free online for all.

45 ways Apple put a ding in the universe [Cult of Mac Magazine 395]


Yes, Apple changed the world.
Yes, Apple changed the world.
Cover: Leander Kahney/Cult of Mac

In some ways, it’s hard to remember what the world looked like before Apple arrived in 1976. The upstart company made computing consumer-friendly, fashionable and, ultimately, ubiquitous.

In just four and a half decades, Apple made a surprisingly big impact on the tech scene and the world at large.

As we look back on the company’s 45th birthday this week, we take stock of 45 ways Apple put a ding in the universe. Hit the highlights in this week’s issue of Cult of Mac Magazine. Get the free app to enjoy the stories on your iOS device. Or read them on the web via the link stacks below.

Why Apple should celebrate its history with an Official Apple Archive [Opinion]


Why Apple should celebrate its history with an Official Apple Archive [Opinion]
It was great while it lasted!
Photo: Unofficial Apple Archive

Apple took a proverbial sledgehammer to the Unofficial Apple Archive, an online collection of more than 15,000 classic Apple ads and assorted other materials, last weekend. Cupertino’s legal team issued a slew of takedown notices to Vimeo and the Unofficial Apple Archive’s host provider, Squarespace, resulting in thousands of vintage Apple ads vanishing in the blink of an eye.

While I understand the reason for the takedowns, I really, really wish Apple hadn’t tried to wipe the ads off the internet. Fortunately, Apple could set things straight — by embracing both its past and its most ardent fans.

Dealer will part with prized Steve Jobs autograph for $77,000


Plaque Steve Jobs
For 10-years of services.
Photo: RR Auction

How does an autograph collector part with a favorite item? Dan Caldwell of Billionaire Collectibles sets the price high enough so that letting go is not so painful.

He has what is likely the only Steve Jobs autograph currently for sale, a signed work-anniversary certificate for an Apple employee. The $77,000 asking price on eBay is how much someone “will have to pay to peel it out of my hands.”

Apple II screenshots required a whole lot of extra hardware


Running Apple II programs on a Mac with an Apple IIe Card was pretty darn awesome.
Kids today don't know how lucky they are.
Photo: Microwavemont/YouTube

Taking a full-screen screenshot on a modern Mac or iPhone is just a matter of tapping a couple of buttons. But things used to be a whole lot more challenging, as longstanding Apple employee Chris Espinosa recently shared on Twitter.

Kids (and “how to” article writers) today don’t know how good they’ve got it!

Tim Cook tells graduates what it really means to love your job


2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption
Remember that tired old adage about a job you love not being work? Tim Cook just threw it out the window.
Photo: Apple

During a commencement speech at Tulane this morning, Apple CEO Tim Cook gave graduates a new twist on the old adage about finding a job you love. He also talked about Apple’s vision to “move humanity forward.”

A brief history of Steve Jobs’ automated factory at NeXT [Cook book leftovers]


Inside Next Factory in Fremont
In 1990, Steve Jobs built another highly-automated factory, where robots did almost all of the assembly of NeXT computers.
Photo: Terrence McCarthy, used with permission.

Tim Cook book outtakes

This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.

This is Part 2 of a two-part section on Apple’s misadventures in manufacturing. Part I is here.

Steve Jobs carried his dream of end-to-end control over manufacturing to NeXT, the company that Jobs founded after being booted out of Apple in 1985. It was here that he learned a tough lesson about manufacturing: that sometimes it’s more trouble than it is worth. Or, perhaps more kindly, that great manufacturing capabilities mean nothing if you don’t have a product people want to buy.