Apple is resorting to very un-Apple marketing strategies to try and bolster sales of this year’s new iPhones, a report claims.
These strategies include discount promotions via “generous” device buyback terms. The company is even moving marketing staff from other projects to try and come up with ways to move the iPhone XR and XS off the shelves. This could be proof positive that the new iPhones haven’t been selling as expected.
Apple Pay has gone live in Belgium. It is supported by BNP Paribas, Belgium’s most popular major bank, and its brands Fintro and Hello Bank. Online services and apps such as Deliveroo, Taxi.eu and Booking.com also accept Apple Pay.
Apple’s contactless payment system has also apparently gone live in Kazakhstan. The two countries are the 30th and 31st to offer Apple Pay.
If you’ve ever wondered if anyone at Apple ever sees the online comments people post about iPhone, Mac, etc., you can rest easy: No less a person than CEO Tim Cook reads them every day.
And you might be surprised at how much time he spends doing so.
Apple’s legal team could soon be headed to the Supreme Court to face an antitrust case being levied against the company.
U.S. Supreme Court justices heard an hour of arguments for an antitrust lawsuit against Apple today. The nine justices appeared to be open to letting the lawsuit move up to the highest court. If Apple loses, we could see huge changes in the App Store.
Since the new iPad Pro’s launch, debate about the powerful devices has become increasingly polarized into two opposing camps: futurists and realists.
The futurists argue that the iPad is the future computing. Apple’s tablet has eliminated the need for laptops, they say, and anyone who claims they can’t manage their workflows on iOS is living in the past (and should just get with the program).
The realists, on the other hand, retort that while the iPad may be cool, it remains limited by iOS in a lot of very important ways. Those limitations mean it is currently impossible to use the iPad as a primary workstation for pros.
So, who is right?
Goldman Sachs has added its name to the list of financial institutions worried about stagnating iPhone sales.
“We are concerned that end demand for new iPhone models is deteriorating,” Goldman Sachs wrote in a new note to clients. The firm estimates that Apple will produce 6 percent fewer iPhones next year than it did in the year previous. However, the big investment banking company admits it could be jumping the gun.
Apple shocked Wall Street yesterday when it revealed that it will no longer share information about how many iPhones sell each quarter. Instead, the company will provide the average sale price, which Cupertino claims is a far more useful figure to investors.
It’s a big change in strategy from a company that used to make a point of crowing about its landmark sales figures. But, while this move might disappoint some fans, it’s totally the right call. Here’s why.
The iPhone XR is out and, for the first time in years, Apple’s most exciting device isn’t the one that commands the really big bucks. For all the talk of an “Apple tax,” 2018’s coolest iPhone starts at just $749. That’s half the price of a top-of-the-line iPhone XS Max.
And that’s seriously great news for fans.
After spending upward of $1 billion creating original TV shows, Apple apparently plans to give them away for free. That would certainly be a bold move as Apple muscles into original video production, but it might be the craziest idea ever.
Here are three reasons why it’s a smart strategy — and three more why it could backfire.
Tim Cook went on the offensive toward competing companies like Amazon and Google in a new interview tonight on privacy.
Appearing on Vice News Tonight on HBO, the Apple CEO was asked if his company’s stance on privacy is stopping Siri from becoming more competitive with Alexa. Cook pushed back saying any company that says it needs all your data to make its service better is telling you a “bunch of bunk.”
This week on The CultCast: Beautygate — what it is, and why it’s undoubtedly the dumbest “gate” in the history of iPhone! Plus: How have we liked our first week with Apple Watch 4 and iPhone XS? We reveal all. And the shockingly low production price of the iPhone XS Max proves Apple owes us more storage space!
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An estimate of the component costs for each iPhone XS Max shows that much less than half of the purchase price goes to producing the device. This is Apple’s most expensive phone ever — and likely its most profitable.
The cost of storage went up considerably but Apple managed to save money by removing some 3D Touch components from the display.
Apple is shifting orders for the iPhone XR between its suppliers to make sure that there are as few supply constraints as possible when the device finally launches in October.
It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.
The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.
So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?
It’s not exactly breaking news that Steve Jobs was a great salesman. But a hilarious anecdote from Adam Fisher’s recent oral history of Silicon Valley, Valley of Genius, gives a great example of Jobs’ next-level skills.
Want to know how Jobs persuaded a product marketing expert from Microsoft to join his company NeXT? It turns out it involved little more than a bit of patented Steve Jobs charm — and a helping hand from a local Italian restaurant menu.
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The main reason the iPhone 9 is hotly anticipated is because it’s rumored to boast a large display but a relatively low price tag. However, some analysts are predicting that this 6.1-inch model will instead cost more than the iPhone 8.
They say Apple can do this because the one feature that consumers want more than anything else: larger screens. And we’re willing to pay more for them.
Update: A separate report coming from Europe indicates that the 6.1-inch LCD iPhone will cost exactly the same as the iPhone 8.
Apple has its Lightning connector and everyone else has USB. But EU regulators are considering whether they need to force a common standard for phone chargers.
The idea is to cut down on the 51,000 tons of old chargers and cables thrown away each year.
After a particularly rough patch for the tech industry, Apple used yesterday’s WWDC keynote to atone for some of Silicon Valley’s biggest sins. The company showcased key features in its upcoming operating systems that reinforce the fact that it thinks different about how technology should work.
Undoubtedly eager to position itself as one of the good guys, Apple directly responded to some of the biggest tech scandals of the past year.
Analysts have been extremely pessimistic about the iPhone X, with almost daily predictions that Apple’s top-of-the-line model was a flop. And they were all dead wrong. Tim Cook just said the iPhone X has been Apple’s best-selling model for every week since it launched, and that sales of all the company’s phones grew last quarter.
How did the analysts get it so wrong? Here’s what probably happened.
Apple could be about to change the way it names successive generations of iPhone. The aim would be to simplify a naming pattern that has become increasingly unwieldy in the past few years.
It’s about time — although that doesn’t mean a new iPhone naming system will necessarily make things any less confusing. Here’s why.
With smartphone sales plateauing, the iPhone can no longer propel Apple to the sort of stratospheric success the company (and its shareholders) enjoyed over the past decade.
Is Apple CEO Tim Cook clueless? Will Apple be caught flat-footed, unable to pivot and move to the next big thing? The latest prediction of Apple’s impending doom sounds particularly dire.
Facebook and CEO Mark Zuckerberg are wrapped up in controversy over the social network’s link to data analytics firm Cambridge Analytica.
The alleged data abuse has caused an outcry among both the public and Silicon Valley entrepreneurs, including one of the co-founders of WhatsApp and Space X and Tesla founder Elon Musk. But it may not have come to this had Zuckerberg followed a piece of advice laid out by Steve Jobs back in 2010.
Apple keeps ordering TV shows but hasn’t said yet what it will do with them. Whatever the company’s plans are, Cupertino will face heavy competition. All the big networks are expected to launch their own for-pay streaming video services soon.
Apple reportedly operates a secret manufacturing plant in California where it produces MicroLED displays, a new type of screen that could make future gadgets “slimmer, brighter and less power-hungry.”
Right now, the company is said to still be in the testing phase, manufacturing small quantities of the displays. The tech likely won’t arrive for years. But by developing its own custom displays, Apple could further differentiate its devices from rival products.
Apple is changing up its plans for this year’s mobile software, a new report claims.
As a result of a recent string of criticisms concerning security and quality issues (outlined by my colleague Killian Bell here), Apple will now reportedly delay some of the big iOS features it had planned to 2019.
