March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.
After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.
February 28, 2006: Apple introduces an upgraded Mac mini, an affordable computer powered by an Intel processor.
A “headless” Mac for entry-level users, it’s the third Apple computer to switch to Intel chips. Oh, and it makes one heckuva media player when plugged into a television set.
February 26, 2008: Less than five years after launching, the iTunes Music Store becomes the No. 2 music retailer in the United States, second only to Wal-Mart.
In that relatively short period, iTunes sells more than 4 billion songs to more than 50 million customers. The rapid rise to prominence stands as a massive achievement for Apple — and for the revolutionary digital distribution model Cupertino helped pioneer.
Apple CEO Tim Cook said Tuesday that his company is “made up of people who want to spend their lives making things that enrich the lives of others.” He described Apple’s identity at length in response to a question during the company’s annual shareholders meeting. Cook also answered questions about privacy and other topics during the virtual meeting.
With the global pandemic causing many students to rely on remote learning, it’s not a great time to be in higher education. But there is one small bright spot: Cupertino just doubled the free trial period for Apple Music for students in select countries.
Instead of the standard three-month trial, students in higher education can now get six months before they must shell out a monthly fee. The extended trial, only available to new Apple Music customers, runs through April 30.
January 4, 1995: Apple signs a deal with third-party Mac accessory maker Radius, allowing the company to build Macintosh clones.
Radius is the second company to license the Macintosh operating system (Power Computing did the same thing a month earlier). However, Radius will become the first licensee to bring a clone to market when its System 100 ships in March 1995.
December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.
With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. In fact, Apple CEO Tim Cooks says the country will soon become the company’s biggest market.
December 16, 1994: Apple Computer inks a licensing deal with Power Computing, allowing the company to produce Macintosh-compatible computers.
With falling market share, and longtime rival Microsoft steaming ahead thanks to its software-licensing strategy, Apple executives think the only way to compete is for Apple to hand over its operating system for third-party Macs. Of course, it doesn’t turn out exactly like that…
December 14, 1999: Apple acquires the domain name www.iphone.org, prompting years of speculation that Cupertino is considering building a cellphone.
While the news generates interest, some take it as a warning sign. Apple only recently abandoned the kind of non-computer projects like games consoles, PDAs and digital cameras that proved to be dead ends earlier in the decade.
An Apple phone could never be a thing, right?
December 13, 1994: Apple strikes a deal with Bandai, Japan’s largest toymaker, to license Mac technology for the creation of a new videogame console.
Based on the PowerPC 603 CPU and running a stripped-down, CD-ROM-based version of Mac OS, Apple calls the resulting game machine the “Pippin.” Unfortunately, it becomes a total sales disaster.
