Today in Apple history: CFO Peter Oppenheimer retires from Apple

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Peter
Peter Oppenheimer oversaw a decade of explosive growth at Apple.
Photo: C-SPAN

March 4: Today in Apple history: Apple CFO Peter Oppenheimer retires March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.

Today in Apple history: Mac mini arrives with Intel inside

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With a powerful Intel chip inside, the new Mac mini made big of waves.
With a powerful Intel chip inside, the new Mac mini made big of waves.
Photo: RecycledGoods

February 28: Today in Apple history: Mac mini arrives with Intel inside February 28, 2006: Apple introduces an upgraded Mac mini, an affordable computer powered by an Intel processor.

A “headless” Mac for entry-level users, it’s the third Apple computer to switch to Intel chips. Oh, and it makes one heckuva media player when plugged into a television set.

Today in Apple history: iTunes becomes No. 2 music retailer in U.S.

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iTunespic
iTunes was going from strength to strength.
Photo: Apple

February 26: Today in Apple history: iTunes becomes No. 2 music retailer in U.S. February 26, 2008: Less than five years after launching, the iTunes Music Store becomes the No. 2 music retailer in the United States, second only to Wal-Mart.

In that relatively short period, iTunes sells more than 4 billion songs to more than 50 million customers. The rapid rise to prominence stands as a massive achievement for Apple — and for the revolutionary digital distribution model Cupertino helped pioneer.

Tim Cook says Apple creates products ‘that make us proud’

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Tim Cook WWDC 2020 earnest
Tim Cook told Apple shareholders that, “technology should help us leave the world better than we found it.”
Screenshot: Apple

Apple CEO Tim Cook said Tuesday that his company is “made up of people who want to spend their lives making things that enrich the lives of others.” He described Apple’s identity at length in response to a question during the company’s annual shareholders meeting. Cook also answered questions about privacy and other topics during the virtual meeting.

Apple doubles Apple Music free trial for students in higher education

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Apple Music student deal
Apple Music
Photo: Apple

With the global pandemic causing many students to rely on remote learning, it’s not a great time to be in higher education. But there is one small bright spot: Cupertino just doubled the free trial period for Apple Music for students in select countries.

Instead of the standard three-month trial, students in higher education can now get six months before they must shell out a monthly fee. The extended trial, only available to new Apple Music customers, runs through April 30.

Today in Apple history: Apple licenses Mac OS to Radius

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In early 1995, the Mac clone era was about to arrive!
In early 1995, the Mac clone era was about to arrive!
Image: Ste Smith/Cult of Mac/Macworld

January 4: Today in Apple history: Apple licenses Mac OS to Radius January 4, 1995: Apple signs a deal with third-party Mac accessory maker Radius, allowing the company to build Macintosh clones.

Radius is the second company to license the Macintosh operating system (Power Computing did the same thing a month earlier). However, Radius will become the first licensee to bring a clone to market when its System 100 ships in March 1995.

Today in Apple history: iPhone comes to the world’s biggest carrier

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china-defends-its-new-anti-encryption-law-image-cultofandroidcomwp-contentuploads201512Screen-Shot-2015-12-23-at-164347-png
China is a massive market for Apple.
Photo: Weibo/Tim Cook

December 22: Today in Apple history: iPhone comes to China Mobile, the world's biggest carrier December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.

With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. In fact, Apple CEO Tim Cooks says the country will soon become the company’s biggest market.

Today in Apple history: Apple signs ‘clone Mac’ deal

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Power Computing clone Macs sounded like a good idea at first.
This was the start of the clone Mac era.
Photo: Antnik

December 16: Today in Apple history: Apple signs clone Mac deal with Power Computing December 16, 1994: Apple Computer inks a licensing deal with Power Computing, allowing the company to produce Macintosh-compatible computers.

With falling market share, and longtime rival Microsoft steaming ahead thanks to its software-licensing strategy, Apple executives think the only way to compete is for Apple to hand over its operating system for third-party Macs. Of course, it doesn’t turn out exactly like that…

Today in Apple history: Apple buys ‘iPhone’ web domain

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Loads of people love the iPhone SE's smaller form factor.
Do you remember when you first heard the name iPhone?
Photo: Sam Mills/Cult of Mac

December 14: Today in Apple history: Apple buys 'iPhone' web domain iphone.org December 14, 1999: Apple acquires the domain name www.iphone.org, prompting years of speculation that Cupertino is considering building a cellphone.

While the news generates interest, some take it as a warning sign. Apple only recently abandoned the kind of non-computer projects like games consoles, PDAs and digital cameras that proved to be dead ends earlier in the decade.

An Apple phone could never be a thing, right?

Today in Apple history: Apple strikes deal with toymaking giant to produce Pippin

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Pippin
The Pippin wasn't the savior Apple was hoping for.
Photo: All About Apple

December 13: Today in Apple history: Apple licenses Mac tech to Bandai, Japan's largest toymaker, for new Pippin videogame console December 13, 1994: Apple strikes a deal with Bandai, Japan’s largest toymaker, to license Mac technology for the creation of a new videogame console.

Based on the PowerPC 603 CPU and running a stripped-down, CD-ROM-based version of Mac OS, Apple calls the resulting game machine the “Pippin.” Unfortunately, it becomes a total sales disaster.