The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?

My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.

August 4, 2008: Steve Jobs acknowledges mistakes in launching MobileMe, spinning the bungled cloud service rollout as a learning opportunity for Apple.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Apple spent a whopping $2.94 billion on research and development last quarter, according to a new filing with the U.S. Securities and Exchange Commission. The Apple R&D spending represents an increase of 6 percent compared to the same quarter last year.

While Apple keeps its plans close to its chest, it invests a tremendous amount of money on research and development to create the products we’ll be buying a year or more from now.

Here’s one reason we still don’t know whether the next iPhone will be called the iPhone X, iPhone 8 or something else entirely. A loophole that allowed intrepid investigators to dig up secret Apple product names has been closed.

It’s like Apple loves secrets or something!

July 31, 2012: The world’s first iPad-only newspaper, The Daily, lays off almost a third of its staff, signaling the demise of a bold publishing experiment.

The deep cuts — The Daily fired 50 of its 170 employees — affect mainly sports and editorial page staff, although some production and design employees get the ax, too. The ominous move comes as the news-oriented iPad app gets placed “on watch” due to disappointing readership numbers.

July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.

Steve Jobs denies being responsible for Amelio’s ouster. However, the move results in him becoming Apple CEO for the first time. Now it’s time for a real turnaround!

Apple could make a significant investment in LG Display’s new OLED production facility to ensure exclusive supply for future iPhones, according to a new report.

The company is said to be considering a 2 trillion to 3 trillion won (approx. $1.75 billion to $2.62 billion) deal, and a final decision is expected later this month.

It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.