On the surface, Cupertino’s decision to spend massive piles of money on its upcoming Apple TV+ streaming service seems crazy.
Is this a company with too much money being suckered? Is it a huge display of hubris (as some say of Apple Park)? Or is it, just possibly, a clever strategy that could win Apple the streaming war?
Here’s why I think that third answer is the correct one. Dig a little deeper, and Apple’s spending spree looks nothing short of brilliant.