The next Apple Watch could empty my pockets — in a good way

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Hopefully I won't have to carry this stuff around with me thanks to Apple Watch Series 3
Hopefully I won't need to carry this stuff around after Apple Watch Series 3 arrives.
Photo: Graham Bower/Cult of Mac

The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?

My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.

Today in Apple history: Steve Jobs acknowledges MobileMe failure

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MobileMepic
MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple historyAugust 4, 2008: Steve Jobs acknowledges mistakes in launching MobileMe, spinning the bungled cloud service rollout as a learning opportunity for Apple.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Apple spent close to $3 billion on R&D last quarter

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R&D
One of Apple's many R&D centers. (This one is in Japan!)
Photo: Apple

Apple spent a whopping $2.94 billion on research and development last quarter, according to a new filing with the U.S. Securities and Exchange Commission. The Apple R&D spending represents an increase of 6 percent compared to the same quarter last year.

While Apple keeps its plans close to its chest, it invests a tremendous amount of money on research and development to create the products we’ll be buying a year or more from now.

5 key takeaways from Apple’s surprising Q3 earnings call

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Tim Cook and Luca Maestri will reveal Apple's Q2 earnings.
Tim Cook was stoked about Apple's Q3 earnings.
Photo: Jim Merithew/Cult of Mac

Why we still don’t know iPhone 8’s real name

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Jamaica
Jamaica helps Apple keep its plans secret.
Photo: Apple

Here’s one reason we still don’t know whether the next iPhone will be called the iPhone X, iPhone 8 or something else entirely. A loophole that allowed intrepid investigators to dig up secret Apple product names has been closed.

It’s like Apple loves secrets or something!

Today in Apple history: World’s first iPad-only newspaper starts to crumble

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Daily iPad
The Daily was a great, but ultimately failed, experiment.
Photo: The Daily

July 31 July 31, 2012: The world’s first iPad-only newspaper, The Daily, lays off almost a third of its staff, signaling the demise of a bold publishing experiment.

The deep cuts — The Daily fired 50 of its 170 employees — affect mainly sports and editorial page staff, although some production and design employees get the ax, too. The ominous move comes as the news-oriented iPad app gets placed “on watch” due to disappointing readership numbers.

Today in Apple history: After a horrible quarter, Gil Amelio gets the boot

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Gil Amelio
This was the end of Amelio's 500 days running Apple.
Photo: Apple

July 6 Today in Apple history July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.

Steve Jobs denies being responsible for Amelio’s ouster. However, the move results in him becoming Apple CEO for the first time. Now it’s time for a real turnaround!

Apple could spend big for exclusivity over LG’s OLED displays

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RED iphone
Future iPhone displays could all be made by LG.
Photo: Ste Smith/Cult of Mac

Apple could make a significant investment in LG Display’s new OLED production facility to ensure exclusive supply for future iPhones, according to a new report.

The company is said to be considering a 2 trillion to 3 trillion won (approx. $1.75 billion to $2.62 billion) deal, and a final decision is expected later this month.

Today in Apple history: iPad surpasses 100,000 exclusive apps

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iPad
The iPad got developers excited from day one!
Photo: Apple

10 times Apple learned from massive iPhone mistakes

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iPhone 7 red
iPhone 8 rumors haven't had an impact yet, either.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.