Today in Apple history: CEO Michael Spindler denies Apple is a ‘lame duck’

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Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Apple faced big challenges during the Michael Spindler era.
Photo: Ste Smith/Cult of Mac

October 3: Today in Apple history: CEO Michael Spindler denies Apple is a 'lame-duck company' October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”

Why would anyone suspect that it is? The answer lies in Apple’s collapsing Mac sales, massive layoffs and a $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.

Sadly, things will decline further before they start to turn around.

Today in Apple history: IBM and Apple shake and make up

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Steve Jobs and IBM
At one time, an Apple and IBM deal sounded impossible.
Photo: Andy Hertzfield

October 2: Today in Apple history: IBM and Apple shake and make up October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences.

Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership. “We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”

Today in Apple history: Macs get that iSyncing feeling

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iSync was a killer app for its time.
iSync was a killer app for its time.
Photo: Apple

September 30: Today in Apple history: Apple introduces iSync, letting Macs sync to cellphones and iPods September 30, 2002: Apple introduces iSync, a tool that lets Mac users synchronize their address books and calendars with their cellphones, iPods and Palm OS-compatible handheld organizers via Bluetooth.

It represents a big leap forward in the ability of computers and mobile devices to talk with one another. And it hints at some of Apple’s later advances.

Today in Apple history: Logic Pro 7 shows Apple is still serious about creatives

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Logic Pro 7 was a great music creation tool for Apple fans.
Logic Pro 7 was a great music creation tool for Apple fans.
Photo: Ste Smith/Cult of Mac

September 29: Today in Apple history: Logic Pro 7 launch shows Apple is still serious about creatives September 29, 2004: Apple debuts Logic Pro 7, its pro-grade music creation and audio production software. The update brings new tools and a streamlined interface in line with other Apple software.

Coming off the success of the iPod and iTunes Music Store, the Logic Pro 7 launch — alongside its stripped-down sibling, Logic Express 7 — serves as a reminder of Apple’s dominance in music tech, for consumers and professionals alike.

Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac

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Apple Mac
The war over the Macintosh's soul started on this day in 1979.
Photo: Apple

September 27: Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the Macintosh R&D project.

Raskin, the founder of the Macintosh project, wants a computer that’s going to be affordable to everyone. Jobs wants a computer that’s going to be the best, regardless of price.

Guess who won?

Today in Apple history: Apple lays out its core company values

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Cupertino sums up
Cupertino sums up "Apple Values" in an exuberant document.
Photo: Ste Smith/Cult of Mac

Sep 23 Today in Apple history: Cupertino lays out its core Apple Values September 23, 1981: Years before Steve Jobs would tell us to “think different” and Tim Cook would say Apple should act as a “force for good,” Cupertino lays out what it calls its “Apple Values.”

Despite being written almost 40 years ago, the values Apple viewed as crucial to its brand remain relevant today. They demonstrate that Apple always has been a company that’s about more than just selling computers.

Today in Apple history: iPhone 6 sells record 10 million units at launch

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Buy one, get one free on the Apple iPhone 6s/6s Plus for AT&T.
Apple finally cracked the 10 million sales opening weekend benchmark.
Photo: Apple

September 22: Today in Apple history: iPhone 6 sells record 10 million units at launch September 22, 2014: Apple notches a new sales record with iPhone 6 and iPhone 6 Plus, selling a massive 10 million units in the first weekend the handsets go on sale.

The eagerly anticipated phones bring a redesigned form factor that will persist for years. The most obvious change? Larger 4.7-inch and 5.5-inch displays that lure phablet fans. The iPhone 6 and 6 Plus also boast an A8 chip, improved iSight and FaceTime cameras, and — significantly — Apple Pay.

Today in Apple history: iPhone 6 is bigger and better than ever

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iPhone
The iPhone 6 and 6 Plus were massive upgrades for Apple.
Photo: Jim Merithew

September 19: Today in Apple history: iPhone 6 is bigger and better than ever September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the launch of the iPhone 6 and iPhone 6 Plus handsets.

The iPhone 6 brings a new 4.7-inch form factor, while the iPhone 6 Plus boasts a massive 5.5-inch design. The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons that strategy for the first time to take on big-screen Android “phablets.”

Apple TV+’s $5 pricing lays the smackdown on Netflix and Disney [Opinion]

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Tim Cook does not think rivals are 'afraid' of Apple TV+
Apple fires a $4.99 shot across the bow of rival streaming companies.
Photo: Apple

It’s rare that the take-home message from an Apple keynote is, “Wow, that’s far more affordable than I expected.” But that’s exactly the reaction Apple prompted when it revealed the $5-a-month price tag for its new Apple TV+ streaming service.

In one fell swoop, Apple just threw down the gauntlet to its streaming rivals. Your move, Netflix!

Today in Apple history: Macintosh 512K, aka the ‘Fat Mac,’ quadruples the memory

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Apple Mac
The "Fat Mac" solved one of the original Mac's biggest problems.
Photo: Apple

September 10: Today in Apple history: Macintosh 512K, aka the 'Fat Mac,' quadruples the memory September 10, 1984: Apple ships the Macintosh 512K, the first upgrade to the first-gen Macintosh 128K.

Coming less than eight months after the original Macintosh, the 512K Mac makes no sweeping changes to the computer’s form factor. Instead, the big upgrade is quadrupling the RAM. This leads Apple fans to refer to the computer as the “Fat Mac.”