Apple business strategies

Today in Apple history: iTunes tops 50 million songs downloaded

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itunes
That's worth a quick dance!
Photo: Apple

March 15: Today in Apple history: iTunes tops 50 million songs downloaded March 15, 2004: The iTunes Music Store hits a musical milestone, having sold an astonishing 50 million songs in less than a year. The achievement cements Apple’s place at the center of the rapidly changing music business — at least for the moment.

Crossing 50 million songs is a major milestone for iTunes and the emerging digital music era,” Steve Jobs says in a statement. “With over 50 million songs already downloaded and an additional 2.5 million songs being downloaded every week, it’s increasingly difficult to imagine others ever catching up with iTunes.”

Today in Apple history: Apple outwits clone-makers with Mac OS 8

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Mac OS 8 gave Apple a much-needed revenue boost.
More than just a system update, Mac OS 8 was a nasty surprise for clone-makers.
Photo illustration: Ste Smith/Cult of Mac

March 8: Today in Apple history: Apple outwits clone-makers with Mac OS 8 March 8, 1997: Apple renames the forthcoming Mac OS 7.7 update, calling it “Mac OS 8.” It’s more than just a name change, though: It’s a sneaky sucker punch that ultimately knocks out Mac clones.

Unfortunately for Mac users, the updated operating system does not deliver the total top-to-bottom rewrite promised by Apple’s Project Copland. However, the renaming strategy turns out to be a brilliant (if underhanded) way of getting Apple out of terrible licensing deals.

Today in Apple history: CFO Peter Oppenheimer retires from Apple

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Peter
Peter Oppenheimer oversaw a decade of explosive growth at Apple.
Photo: C-SPAN

March 4: Today in Apple history: Apple CFO Peter Oppenheimer retires March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.

Canceling the Apple car is a sensible move we should celebrate

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A cute two-door car with an Apple logo
An Apple car may have been a fun experiment, but nothing more.
Image: Marc Newson/D. Griffin Jones/Cult of Mac

Even as a big car enthusiast (and a bigger AI pessimist), I see Apple’s cancellation of its electric car project in favor of tackling AI as nothing but good news.

Apple pulled the plug Tuesday on the doomed Project Titan, its decade-long attempt at building a self-driving electric car. The company reportedly will reassign software engineers from the autonomous vehicle project to work on generative AI.

Some of my colleagues here at Cult of Mac find the Apple car cancellation depressing and sad. And, yes, it was always fun imagining what an Apple car would be like. However, Apple’s now-abandoned car strategy is already being executed at the peak of what’s possible by every other automaker. And whereas OpenAI, Google and Facebook clearly aren’t remotely interested in waiting for an ethical solution to their many, many problems, I think Apple has the best chance of bringing about positive change in this field.

Today in Apple history: Mac mini arrives with Intel inside

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With a powerful Intel chip inside, the new Mac mini made big of waves.
With a powerful Intel chip inside, the 2006 Mac mini made big waves.
Photo: RecycledGoods

February 28: Today in Apple history: Mac mini arrives with Intel inside February 28, 2006: Apple introduces an upgraded Mac mini, an affordable computer powered by an Intel processor.

A “headless” Mac for entry-level users, it’s the third Apple computer to switch to Intel chips. Oh, and it makes one heckuva media player when plugged into a television set.

Killing the Apple car is depressing and sad

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Front view of a glossy white luxury car with an Apple logo
Apple's now-canceled car project was one of Silicon Valley's worst-kept secrets.
AI image: Midjourney/Cult of Mac

Apple’s reported cancellation of its electric car project strikes me as one of the most demoralizing decisions the company has ever made. And I’m not sure which is worse, the Apple car cancellation, or the revelation of how Cupertino plans to reroute most of Project Titan’s brainpower.

The long-rumored Apple car was never a done deal, obviously. But it stood out as a moonshot project capable of transforming transportation and improving our everyday lives.

Now we find out that Apple won’t be going to the moon. Instead, Cupertino might be taking a me-too detour to Gibberish City.

Today in Apple history: iTunes becomes No. 2 music retailer in US

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iTunespic
iTunes was going from strength to strength.
Photo: Apple

February 26: Today in Apple history: iTunes becomes No. 2 music retailer in U.S. February 26, 2008: Less than five years after launching, the iTunes Music Store becomes the No. 2 music retailer in the United States, second only to Walmart.

In that relatively short period, iTunes sells more than 4 billion songs to more than 50 million customers. The rapid rise to prominence stands as a massive achievement for Apple — and for the revolutionary digital distribution model Cupertino helped pioneer.

Today in Apple history: Apple licenses Mac OS to Radius

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In early 1995, the Mac clone era was about to arrive!
In early 1995, the Mac clone era was about to arrive!
Image: Ste Smith/Cult of Mac/Macworld

January 4: Today in Apple history: Apple licenses Mac OS to Radius January 4, 1995: Apple signs a deal with third-party Mac accessory-maker Radius, allowing the company to build Macintosh clones.

Radius is the second company to license the Macintosh operating system. (Power Computing did the same thing a month earlier.) However, Radius will become the first licensee to bring a clone to market when its System 100 ships in March 1995.

Today in Apple history: iPhone comes to the world’s biggest carrier

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china-defends-its-new-anti-encryption-law-image-cultofandroidcomwp-contentuploads201512Screen-Shot-2015-12-23-at-164347-png
China is a massive market for Apple.
Photo: Weibo/Tim Cook

December 22: Today in Apple history: iPhone comes to China Mobile, the world's biggest carrier December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.

With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. In fact, Apple CEO Tim Cook says the country soon will become the company’s biggest market.

Today in Apple history: iPhone may have to seek new name

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Cisco
Here's what an "iPhone" looked like in 2006.
Photo: Cisco

December 18: Today in Apple history: iPhone may have to seek new name December 18, 2006: Apple fans mourn the death of the iPhone before it even launches.

After Linksys begins selling new handsets, Cupertino watchers must come to grips with the fact that Apple’s rumored smartphone probably won’t be called the iPhone after all. Why? Because Linksys’ parent company, Cisco Systems, owns the iPhone trademark, despite Apple previously having made the iMac, iBook, iPod and iTunes.

Today in Apple history: Apple signs ‘clone Mac’ deal

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Power Computing clone Macs sounded like a good idea at first.
This deal marked the start of the clone Mac era.
Photo: Antnik

December 16: Today in Apple history: Apple signs clone Mac deal with Power Computing December 16, 1994: Apple Computer inks a licensing deal with Power Computing, allowing the company to produce Macintosh-compatible computers.

With falling market share, and longtime rival Microsoft steaming ahead thanks to its software-licensing strategy, Apple executives think the only way to compete is for the company to hand over its operating system for third-party Macs. Of course, it doesn’t turn out exactly like that…

Today in Apple history: Apple Store celebrates its millionth online customer

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The Apple Store proves that tech fans like buying things online!
Turns out that tech fans like buying things online!
Photo: Ste Smith/Maxime Raphael/Flickr CC

December 5: Today in Apple history: Apple Store celebrates millionth online sale December 5, 2002: Cupertino says it served its millionth unique customer in the Apple Store online, marking a significant milestone for the company. It is a benchmark worth celebrating for Apple, which launched its online store just five years earlier.

Reaching our 1 millionth customer is a major milestone, and is proof positive that our online shopping experience is second to none,” Tim Cook, Apple’s executive vice president of worldwide sales and operations at the time, said in a statement. “The Apple Store is a popular way for a growing number of consumers and businesses to buy Apple products, and with extensive build-to-order capabilities, easy 1-Click shopping and free shipping on orders, it’s never been easier to buy a Mac online.”

Today in Apple history: iTunes cracks top 10 on list of US music retailers

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iTunespic
What was your first ever iTunes music download?
Photo: Apple

November 22: Today in Apple history: iTunes becomes one of top 10 U.S. music retailers November 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Store enters the list of top 10 U.S. music retailers.

While iTunes sales numbers can’t yet match the selling power of established retail giants like Walmart, Best Buy and Circuit City (or fellow tech company Amazon), this milestone nonetheless represents big news for Apple — and digital music sales as a whole.

Today in Apple history: iTunes bags its first exclusive movie

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The producers of Purple Violets took a gamble on iTunes movie distribution.
The producers of Purple Violets take a gamble on iTunes movie distribution.
Photo: Wild Ocean Films

November 20: Today in Apple history: iTunes movie distribution begins with Purple Violets, the first film to launch on iTunes November 20, 2007: In a milestone for iTunes movie distribution, Purple Violets becomes the first feature film to launch exclusively on Apple’s platform.

A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With limited offers from Hollywood’s traditional players, the filmmakers pin their hopes on iTunes distribution as an alternative way to get their movie in front of viewers.

Today in Apple history: Cupertino salivates over the restaurant biz

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cafe2
Apple Cafes were set to sweep the world. They didn't.
Photo: Apple/Mega Bytes International

November 12: Today in Apple history: Apple wants to get into the restaurant business with Apple Cafes November 12, 1996: Apple lays out a wild plan to get into the restaurant business, saying it will open a chain of Apple Cafes with a touchscreen point-of-sale system.

A bit like future Apple retail stores — but without the computers and iPhones for sale — the restaurants would open in cities around the world. The first, Apple says, will be a 15,000-square-foot restaurant in Los Angeles, opening in late 1997.

Spoiler alert: None of this happens.

Today in Apple history: iTunes sales hit astonishing new heights

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iTunespic
iTunes coming to Windows proved a smart move for Apple.
Photo: Apple

November 6: Today in Apple history: After porting iTunes to Windows, iTunes sales hit 1.5 million downloads in one week November 6, 2003: After porting iTunes to Windows, Apple sets a new record for digital music sales: a massive 1.5 million downloads in one week.

Bringing iTunes to PC users opens up a new, lucrative market for Apple. The record-breaking sales clock in at five times more than the 300,000 downloads that file-sharing service Napster (remember it?) achieved in its debut week. And 1.5 million is double the 600,000 iTunes downloads per week Apple reported selling to Mac users prior to the Windows release.

Today in Apple history: Apple begins retail venture inside CompUSA

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Desiring more control over how Macs got sold, Apple turned to CompUSA.
Desiring more control over how Macs got sold, Apple turned to CompUSA.
Photo: Coolcaesar/Wikipedia CC

November 4: Today in Apple history: Apple CompUSA November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.

In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.

Today in Apple history: iPad mini arrives

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The iPad mini made a big splash for such a tiny device.
The iPad mini made a big splash for such a tiny device.
Photo: Apple

November 2: Today in Apple history: iPad mini launch brings smaller size and price tag November 2, 2012: The first-generation iPad mini goes on sale, shrinking both the size and the price tag of Apple’s groundbreaking tablet computer.

With a reduced screen size of 7.9 inches – instead of the then-standard 9.7 inches – the iPad mini is the fifth iPad to be released by Apple. Critics hail Apple’s most affordable iPad ever, although some people complain about its lack of a Retina display.

Today in Apple history: iPhone goes on sale in China for first time

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iPhone 3GS
The iPhone 3GS arrives in China, without Wi-Fi.
Photo: Apple

October 30: Today in Apple history: iPhone goes on sale in China for first time October 30, 2009: Two years after launching in the United States, the iPhone finally goes on sale in China, giving Apple a chance to reach the world’s largest market.

A number of regulatory hurdles previously blocked Apple’s access to China, including restrictions on Wi-Fi functionality. With those problems solved, Apple offers the iPhone 3GS to the country’s 1.3 billion people, most of whom do not yet own smartphones.

Today in Apple history: Dell PCs overtake Macs in education market

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eMac
At the turn of the century, some observers accused Steve Jobs of failing one of Apple's most popular markets.
Photo: Ste Smith/Cult of Mac

October 27: Today in Apple history: Dell PCs overtake Macs in education market October 27, 1999: Dell Computer overtakes Apple in the educational market, stealing Cupertino’s crown as the top company selling computers to U.S. schools.

Steve Jobs, who is still in the process of rebuilding Apple after its near-collapse in the 1990s, faces heavy criticism for ignoring one of the company’s strongest markets.

Today in Apple history: Apple offers ice water to Windows users in hell

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iTunes
On this day in 2003, Steve Jobs revealed his plan to bring iTunes to Windows.
Photo: Apple

October 16: Today in Apple history: iTunes Music Store comes to Windows October 16, 2003: Six months after opening the iTunes Music Store for Mac owners, Apple expands the service to cover Windows PCs as well.

Apple CEO Steve Jobs later quips that making iTunes available to Windows owners is akin to “giving a glass of ice water to somebody in hell.”

Today in Apple history: CEO Michael Spindler denies Apple is a ‘lame duck’

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Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Apple faced big challenges during the Michael Spindler era.
Photo: Ste Smith/Cult of Mac

October 3: Today in Apple history: CEO Michael Spindler denies Apple is a 'lame-duck company' October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”

Why would anyone suspect that it is? The answer lies in Apple’s collapsing Mac sales, massive layoffs and a $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.

Sadly, things will decline further before they start to turn around.

Today in Apple history: IBM and Apple shake and make up

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Steve Jobs and IBM
At one time, an Apple and IBM deal sounded impossible.
Photo: Andy Hertzfield

October 2: Today in Apple history: IBM and Apple shake and make up October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences.

Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership. “We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”

Today in Apple history: Macs get that iSyncing feeling

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Today in Apple history: Macs get that syncing feeling as Apple launches iSync. It was a killer app for its time.
iSync let Macs sync with a variety of other devices.
Photo: Juska Wendland/Flickr CC

September 30: Today in Apple history: Apple introduces iSync, letting Macs sync to cellphones and iPods September 30, 2002: Apple introduces iSync, a tool that lets Mac users synchronize their address books and calendars with their cellphones, iPods and Palm OS-compatible handheld organizers via Bluetooth.

“iSync is the beginning of something really big,” Apple CEO Steve Jobs says in a press release announcing the iSync public beta. “With the push of a button, iSync synchronizes the address book and calendar on your Mac with those on your mobile phone.”

It represents a big leap forward in the ability of computers and mobile devices to talk with one another. And it hints at some of Apple’s later advances.

Today in Apple history: Logic Pro 7 shows Apple is still serious about creatives

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Logic Pro 7 was a great music creation tool for Apple fans.
Logic Pro 7 was a great music creation tool for Apple fans.
Photo: Ste Smith/Cult of Mac

September 29: Today in Apple history: Logic Pro 7 launch shows Apple is still serious about creatives September 29, 2004: Apple debuts Logic Pro 7, its professional music creation and audio production software. The update brings new tools and a streamlined interface in line with other Apple software.

Coming off the success of the iPod and iTunes Music Store, the Logic Pro 7 launch — alongside its stripped-down sibling, Logic Express 7 — serves as a reminder of Apple’s dominance in music tech, for consumers and professionals alike.