Why Apple’s plan to give away original TV shows is crazy like a fox

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Will Apple's weird plan to give away its TV shows make Netflix nervous?
Will Apple's weird plan to give away its TV shows make Netflix nervous?
Photo: Siniz Kim/Unsplash CC

After spending upward of $1 billion creating original TV shows, Apple apparently plans to give them away for free. That would certainly be a bold move as Apple muscles into original video production, but it might be the craziest idea ever.

Here are three reasons why it’s a smart strategy — and three more why it could backfire.

Today in Apple history: Michael Spindler denies Apple is a ‘lame duck’

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Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Apple faced big challenges during the Michael Spindler era.
Photo: Ste Smith/Cult of Mac

October 3: Today in Apple history: CEO Michael Spindler denies Apple is a 'lame-duck company' October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”

Why would anyone suspect that it is? The answer lies in Apple’s collapsing Mac sales, massive layoffs and a $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.

Sadly, things will decline further before they start to turn around.

Tim Cook talks privacy, Alex Jones and China in new interview

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tim cook
Tim Cook says companies don't need access to your data.
Photo: Apple

Tim Cook went on the offensive toward competing companies like Amazon and Google in a new interview tonight on privacy.

Appearing on Vice News Tonight on HBO, the Apple CEO was asked if his company’s stance on privacy is stopping Siri from becoming more competitive with Alexa. Cook pushed back saying any company that says it needs all your data to make its service better is telling you a “bunch of bunk.”

Today in Apple history: IBM and Apple shake and make up

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A lot has changed since Steve Jobs flipped off IBM 30 years ago.
At one time, an Apple and IBM deal sounded impossible.
Photo: Andy Hertzfield

October 2: Today in Apple history: IBM and Apple shake and make up October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences.

Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont Hotel in San Francisco to unveil their new partnership. “We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”

Today in Apple history: Macs get that iSyncing feeling

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iSync was a killer app for its time.
iSync was a killer app for its time.
Photo: Apple

September 30: Today in Apple history: Apple introduces iSync, letting Macs sync to cellphones and iPods September 30, 2002: Apple introduces iSync, a tool that lets Mac users synchronize their address books and calendars with their cellphones, iPods and Palm OS-compatible handheld organizers via Bluetooth.

It represents a big leap forward in the ability of computers and mobile devices to talk with one another. And it hints at some of Apple’s later advances.

Today in Apple history: Logic Pro 7 shows Apple’s still serious about creatives

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Logic Pro 7 was a great music creation tool for Apple fans.
Logic Pro 7 was a great music creation tool for Apple fans.
Photo: Ste Smith/Cult of Mac

September 29: Today in Apple history: Logic Pro 7 launch shows Apple's still serious about creatives September 29, 2004: Apple debuts Logic Pro 7, its pro-grade music creation and audio production software. The update brings new tools and a streamlined interface in line with other Apple software.

Coming off the success of the iPod and iTunes Music Store, Logic Pro 7 — along with its stripped-down sibling, Logic Express 7 — serves as a reminder of Apple’s dominance in music tech, for consumers and professionals alike.

Catch our first-week impressions of Apple Watch 4 and iPhone XS Max, this week on The CultCast

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Macbook Pro CultCast
Catch our iPhone XS Max and Apple Watch 4 first week impressions!
Photo: @YSR50

This week on The CultCast: Beautygate — what it is, and why it’s undoubtedly the dumbest “gate” in the history of iPhone! Plus: How have we liked our first week with Apple Watch 4 and iPhone XS? We reveal all. And the shockingly low production price of the iPhone XS Max proves Apple owes us more storage space!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10% off your first hosting plan or domain.

Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac

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Apple Mac
The war over the Macintosh's soul started on this day in 1979.
Photo: Apple

September 27: Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the Macintosh R&D project.

Raskin, the founder of the Macintosh project, wants a computer that’s going to be affordable to everyone. Jobs wants a computer that’s going to be the best, regardless of price.

Guess who won?

iPhone XS Max production cost is shockingly low

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Open the iPhone XS Max and you'll see just $443 worth of components.
Open the iPhone XS Max and you'll see just $443 worth of components.
Photo: TechInsights

An estimate of the component costs for each iPhone XS Max shows that much less than half of the purchase price goes to producing the device. This is Apple’s most expensive phone ever — and likely its most profitable.

The cost of storage went up considerably but Apple managed to save money by removing some 3D Touch components from the display.