Apple business strategies - page 8

Apple denies it has plans to acquire Tidal

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apple music app
Apple's got 99 problems, but a Tidal acquisition ain't one.
Photo: Ste Smith/Cult of Mac

Jay Z and Apple aren’t going to be joining forces anytime soon, according to Apple Music head honcho Jimmy Iovine.

In a new interview, Iovine poured cold water on Tidal takeover rumors, saying: “We’re really running our own race” and “we’re not looking to acquire any streaming services.”

Apple’s secret strategy: Underpromise and overdeliver

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iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

Today in Apple history: App Store hits 10 million downloads

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App Store
What was the first app you downloaded on your iPhone?
Photo: Ste Smith/Cult of Mac

July 14: Today in Apple history: App Store hits 10 million downloads July 14, 2008: Apple crows that its newly opened App Store hit a massive 10 million downloads in its first 72 hours.

“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days,” Steve Jobs said in a statement issued eight years ago today. “Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.”

Apple’s ‘sexy’ plan for Apple Music is all about cash, creativity

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apple music app
Fixing the Apple Music UI is just the tip of the iceberg when it comes to Cupertino's efforts to win the streaming war.
Photo: Ste Smith/Cult of Mac

Cold hard cash, and a surprising amount of creative input from top Apple executives, are key to Cupertino’s plan for making Apple Music a hit, according to a new behind-the-scenes report about the streaming service.

8 optimistic takeaways from Apple’s slumptastic earnings call

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Is it time for Apple to get spiritual?
Is it time for Apple to get spiritual?
Photo: Ste Smith/Cult of Mac (original image: Wired)

With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.

The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.

Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.

Apple plans to build its own cloud with ridiculously named project

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data-center
Apple can only benefit by building its own data centers.
Photo: Bob Mical/Flickr CC

Apple is looking to decrease its reliance on data infrastructure that it currently outsources to Amazon Web Services and Microsoft Azure.

Dubbed “Project McQueen,” the new project is meant to speed up Apple’s cloud services, like moving photos and videos onto your iOS devices.

Apple plans to kill its 70/30 split for in-app subscriptions

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Apple wants to make its devices more appealing to media companies.
Apple wants to make its devices more appealing to content creators.
Photo: Apple

Apple and Google boasted that they paid over $17 billion to app developers over the last year. What they left out is that they also made a tidy $7.3 billion off those sales, thanks to the 30/70 split pioneered by Steve Jobs with the launch of iTunes in 2003.

That split could coming to an end soon, though, according to a new report claiming Apple plans to make a departure from its old pricing formula in an effort to make Cupertino’s devices more appealing to media companies.

The Dawn of Apple’s Dominance: Digital Hub Strategy, Revisited.

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Steve Jobs maps out his digital hub strategy in 2001.
Steve Jobs maps out his digital hub strategy in 2001.
Photo: Apple

This is my last chance to say something before the great and terrible Steve holds his tablet aloft (and even then, rumormongers might have beaten him to the punch), so let me give you a bit of a long-view perspective, something usually left out when we’re discussing whether we’ll see a 10-inch or 11-inch LCD panel on the device.

You see, I’ve been thinking a lot about Apple and its insane run of success over the last nine years. Consider this: In 2001, Apple’s revenue was about $6.5 billion. In 2009, that revenue was $42.3 billion. Essentially, the company grew by more than 550 percent in eight years.

How exactly is that possible? Was it the great products? Partly. Great leadership? Sure. Killer marketing? No question. But more than all of those combined, the secret to Apple’s success was that it defined and followed the right strategy and the right era. Steve Jobs is king of the world right now because he hit on the idea for the digital hub.